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Work Background
The Marwari ClubFounder & Chairperson
Jan. 2025London, UKThe Marwari Club The Home of Hockey on Horsebackᵀᴹ We are a Private Members Club with Heritage Polo Clubs in New York, London & Mumbai. Polo as we know it. Introduced by India. Embraced by the World. https://www.instagram.com/themarwariclub/
Sopphira DadralBrand Strategist & Consultant
Feb. 2024Hi, I’m Sopphira. A Brand Strategist & Consultant. Been creating dynamic brand strategy for 5 years. Been back & forth between London + New York for the past 2 years. I’ve worked with all kinds of people across all kinds of businesses. Usually premium. Always diverse. London Born + Raised. Living + Learning Everywhere Else. ___ www.sopphiradadral.com
crave.Brand Strategist
Sep. 2019 - Sep. 2023London, United KingdomOver seven years, we’ve proudly worked with some of the best brands in the world, from Nike to Google, Island Records to Equiano Rum, EdenLab to War Child. We’ve delivered incredible work that’s won awards for our clients. Created brands with lasting strategy, that look beautiful and resonate with audiences. Built strategies that sell tickets, products, services and experiences. Influenced culture across music, food, travel and lifestyle. Always with one aim. Do better. In order to challenge beliefs, start conversations, educate, change minds and inspire action. To learn how we do it, talk about what we can do for your brand in culture, or to join our diverse and brilliant team, visit cravecomms.com or email us, [email protected] Crave is a brand studio. We create & build brands for culture.
Jonas SoftwareContent Writer
Jun. 2019 - Jul. 2019London, England, United Kingdom
Decca RecordsWork Experience
May. 2019 - Jun. 2019London, United Kingdom
AEXELE.Marketing Intern
Nov. 2018 - Dec. 2018Shanghai, China- Worked closely across strategy, editorial, graphic design and business development teams. - Assisted on copywriting and editing work for luxury brand clients including De Beers and EDITION Hotels. - Worked alongside founders on business development strategy; specifically for new business, internal marketing and retainer planning. - Critically analysed internal brand identity development, reporting directly to founders. - Redesigned concept ideas for business website (Photoshop) interpreting business philosophy into company website. - Exposure to a growing millennial Chinese consumer market mindset and values, understanding how their behaviours differ from UK millennials. - Became familiar with global and non-British social media and digital marketing methods. - Responsible for Christmas CRM concept development and visual research.
Crave CommunicationsIntern
Jun. 2016 - Aug. 2016London, United Kingdom- Interrogated and contributed research, references and ideas to live creative briefs and projects, including brand ideation and strategy for War Child, ME London, Jodie Abacus (Ministry of Sound) & STK London, amongst others - Copywriting across a variety of projects, communicating with a wide range of audience demographics, requiring different tones of voice, lexicon and styles of writing. Including campaign copy for Bite the Ballot and social media ideation for STK London - Assisted across social media and content creation for Liverpool International Music Festival’s five day series of events.
Stoked PRIntern
Jun. 2011 - Jul. 2011London, United Kingdom- Liaised with clients and team facilitating phone interviews or press appearances - Coordinated and recorded (transcribed) magazine interviews with high profile clients - Collated press packs containing biographies, press clippings, CD promos and other key information on a client - Arranged delivery of press packs and promotional items to record labels, journalists and key tastemakers, working to very tight deadlines - Organised press clippings for different clients daily, assisting in updating wider teams on a client’s press per week - Researched and collected media about different clients
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