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Work Background
LONGi SolarProduct Marketing Manager
Aug. 2024 - Jul. 2025Frankfurt am Main, Hesse, Germany● Main attributions: development and execution of GTM and product marketing strategies across Europe’s distribution markets, defining positioning, core value propositions, and crafting compelling product stories for every type of customer segment.
● Competitive analysis to improve product positioning and differentiation. Benchmark with other industries to enhance added services and overall customer experience.
● Develop European and refine local product roadmap with each business unit.
● Designed sales training program and materials for all Europe-based employees, both sales and non-sales.
Emma – The Sleep CompanySenior Category Manager
Jan. 2024 - Jul. 2024Frankfurt am Main, Hesse, Germany● Main attributions: Led portfolio management, pricing/promotion and UI/UX strategy and bring growth for all categories on the Swedish and Danish market.
● Conducted competitor analysis and industry benchmarking to identify growth opportunities. Implemented instalments plans, 0% financing, express delivery and other improvements on customer journey together with Finance, Logistics and Tech teams.
● Improved and implemented new pricing strategy, increasing gross margin by 30% across all categories.
● Mentored and developed junior talent.
Emma – The Sleep CompanyCategory Manager
Mar. 2023 - Dec. 2023Frankfurt am Main, Hesse, Germany● Main attributions: Led portfolio, pricing/promotion and UI/UX strategy and bring growth for all categories for the SE market.
● Designed and implemented comprehensive methodology for KPI tracking and analysis.
● Created and carried out product and website testing roadmap for portfolio, pricing and UX initiatives, increasing conversion rate and revenue per user by 15%.
● Established the operational backbone for the Business Development team, designing the full performance management structure. Including dashboards, KPIs and project tracking, meeting routines, and execution standards. And implemented project management tool for the whole SE team, increasing productivity and cross-functional alignment.
Emma – The Sleep CompanyGlobal Product Manager
Aug. 2021 - Mar. 2023Frankfurt am Main, Hesse, Germany● Main Attributions: Develop global and local strategy for the beds category, steering company resources, capabilities, and processes, with focus on product development, procurement, profitability and market research. ● Conceived and launched six products, from defining requirements, involved with sourcing, and creating the marketing tool kits.
● Led and executed market research projects with different methodologies, generating valuable customer insights and the base portfolio strategy for the upcoming years.
● Acted as internal category evangelist, leading cross-functional efforts to educate the company on how to sell the category effectively
Procter & GambleTrade Marketing Manager - Oral Care
Jan. 2018 - Jun. 2019São Paulo● Main attributions: Drive Oral-B category strategy: demand forecast, product distribution, portfolio management, price/promotion, and in-store execution for all channels (global and national food retailers, pharma, distributors, and wholesalers).
● Executed super-premium line launch in Brazil, leading the creation and delivery of product story for all pharma key accounts.
● Oral-B exclusive pharma second sales force management. Training, rewards, coverage, and content strategy.
● Designed and delivered nationwide sales training programs, reaching 1,200+ P&G and partner staff, increasing sales effectiveness and product knowledge.
● Trained and mentored intern and apprentice on sales roles.
Procter & GambleTrade Marketing Manager
Jan. 2018 - Apr. 2019São PauloOral Care Trade Marketing Manager Main attributions: Drive and implemented Oral-B brand commercial strategy: demand forecast, product distribution, portfolio management, price/promotion, and in-store execution for all channels (Global and national food retailers, Pharma, distributors, and wholesalers) • Designed and implemented super-premium initiative launch in Brazil with 100% scorecard score • Oral-B exclusive second sales force management • Developed and executed training for sales teams (+1200 people)
Procter & GambleSales Manager
Jan. 2017 - Dec. 2017Rio de Janeiro e Região, Brasil● Main attributions: Sell-in account management for the whole P&G account with the company’s biggest distributor.
● Transport and customer service logistic management.
● Ranked #1 Sales Manager in fiscal year 16/17 (out of 120 nationwide).
● Designed new dashboards to control order and optimize stock and track sales performance. Cutting losses of 10-20% monthly orders not delivered and bringing insights and translating into action plans to maximize sales.
● Trained and mentored intern on sales roles.
Procter & GambleSales Representative Intern
Nov. 2015 - Dec. 2016São Paulo Area, BrazilGPA (Casino Group) Sales Representative Main attributions: Account management for Wella, Duracell, Head
& Shoulders, Always, and Oral-B.
• Wella and Duracell transition to Coty and Berkshire with sell in
record high
• Always revamp project implemented: Assortment, price/promotion
strategy, in-store parameters, and visibility. Gross margin
improvement of 300% vs. YA
Procter & GambleTrade Marketing Intern
Nov. 2014 - Oct. 2015São Paulo e Região, BrasilWella Trade Marketing Intern
Main attributions: Analyses and reports creation for all customers
and channels
• Budget controlling for all Hair Care brands
• Sales force training
Eli Lilly and CompanyMaterial Quality Control Intern
Feb. 2013 - Feb. 2014São Paulo Area, BrazilMaterial Quality Control Intern
LONGi SolarProduct Marketing
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