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Work Background
Owner & Consultant
Citrine EndeavorsOwner & Consultant
Aug. 2025Minnesota, United StatesPartner with leadership teams to create human-centered, tech-informed strategies across business, marketing, operations, and customer experience. Build structure, alignment, and momentum so companies can scale confidently and achieve meaningful results. Guide founder-led and family-owned businesses in aligning vision with execution to drive sustainable growth or prepare for transition.
US Design Strategy Lead
KyndrylUS Design Strategy Lead
Aug. 2022 - Aug. 2025I lead design strategy for the US Design + Co-Creation team, championing co-creation across end-to-end client touchpoints. A master facilitator and user empathy junkie, I design conversations to scope areas of opportunity, ideate viable technology solutions, and develop iterative roadmaps that bring new innovations to life. Radically outcomes focused, I define key business objectives and create high-level business cases to ensure innovation drives meaningful business results. From framing early-stage deals, to developing prototypes and driving innovation with new technologies, I design strategic solutions that help clients achieve their business and technology aspirations.
Director of Customer Solutions
NerderyDirector of Customer Solutions
May. 2022 - Aug. 2022Minneapolis, MNI help clients design solutions that help clients achieve their business and technology aspirations. I serve as a critical linchpin for bridging the client experience between sales, delivery, and strategy consulting. I designs and champion Nerdery’s exceptional client experience starting with solution blueprinting and seamlessly transitions clients from sales to delivery by providing ongoing client coaching, consulting, and escalation throughout the client’s relationship with Nerdery.
Senior Business Consultant
NerderySenior Business Consultant
May. 2020 - May. 2022Minneapolis, Minnesota, United StatesI coach and guide clients on how to leverage digital solutions to unlock value for their business and customers. My focus is on not only delivering exceptional user experience through a digital product, but also ensuring that the solution we are designing is a financially and strategically viable fit with our client's future vision and business objectives. I help my clients to break down organizational silos, design disruptive innovative solutions, and feel confident in taking the tactical next step on their journey towards their future vision. Expertise includes: innovation methods and practices, strategy development and roadmapping, executive presentation, strategic account planning and growth, workshop design and facilitation, business development, vision and value statement development, business case development, business model design, competitive analysis, gap analysis, solution blueprinting, customer journey development, prioritization framework design, success measures, measurement plan development.
Senior Engagement Manager
Elicit, LLCSenior Engagement Manager
Apr. 2017 - Mar. 2020Greater Minneapolis-St. Paul AreaI'm dedicated to ensuring that client's needs are completely met with on time and on budget delivery of high-quality actionable solutions. By coordinating internal and external project teams, I ensure that we are all moving towards the common goal of consistent quality projects that exceed client's expectations.
Buyer- Localization Apparel & Accessories
TargetBuyer- Localization Apparel & Accessories
Aug. 2014 - Apr. 2017Greater Minneapolis-St. Paul AreaIn this role, I was able to take on highly unique special project merchandising opportunities with a lense of not only product innovation, but also process innovation within Target. I redesigned, sourced, and executed an apparel-based souvenir program, focused on flexibility in the supply chain while also maintaining high quality products. I negotiated across several vendor types, from scan-based trading to direct to store merchandising, in order to drive additional localized businesses such as Disney, Hawaii, and events based work in select markets. Additionally, I was a consultant across all Apparel and Accessories buyers to identify opportunities to tailor store assortment to specific demographic guest segments and regions.
Senior Merchandise Planning Business Analyst
TargetSenior Merchandise Planning Business Analyst
Jun. 2012 - Aug. 2014Greater Minneapolis-St. Paul AreaI managed a complex import and domestically sourced business within Boys Toys at Target. I was responsible for inventory planning, execution, and sales forecasts which helped me develop strong analytical skills within the retail space. I also grew strong partnerships across the buying and planning teams by developing new methods of promotional forecasting as well as collaborative assortment decision making.
Research Assistant
University of Notre DameResearch Assistant
Aug. 2011 - Jan. 2012Marketing Department ChairI was selected to working on a small team to expand upon a qualitative study of the theory of tailgating. I conducted field research independently and collaboratively to gather raw data to further deepen the analysis needed to explore this unique cultural phenomenon. I analyzed and synthesized raw data into concepts and theories.
Merchandise Planning Business Analyst Intern
TargetMerchandise Planning Business Analyst Intern
Jun. 2011 - Aug. 2011Greater Minneapolis-St. Paul AreaI developed an action plan and recommendations to deliver year-over-year sales and margin improvement. I collaborated with a team of four interns to present findings to top-level executives. I was one of 6 out of 300 interns to be awarded “Team Leadership Award”.
International Internship
Patronato Municipal de Turismo de ToledoInternational Internship
Sep. 2010 - Dec. 2010· Marketed city-wide events and attractions · Managed tourism demographics and statistics
Intern to Business Director
KIPP Ascend Charter SchoolIntern to Business Director
May. 2009 - Aug. 2009*Managed marketing for school enrollment for school year 2009-10 and recruited over 60 new students *Redesigned information processing system for new students allowing easier access to pertinent information during recruiting process and also emphasizing personalized communication with parents and families

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Strategic Execution: From Plan to Success
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