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Work Background
Overland Sheepskin Co.Senior Manager, Digital Marketing
Apr. 2020Fairfield, Iowa, United StatesSpearheads digital marketing efforts with a focus on omni-channel strategy, overseeing P&L management for the e-commerce division. Builds and optimizes campaigns across Google Ads, Meta, TikTok, and programmatic platforms, employing data-driven tactics to enhance ROI and engagement. Collaborates cross-functionally to implement creative and effective marketing solutions while continuously refining strategies to adapt to an evolving market.
The ALS Association Iowa ChapterWalk Committee: Marketing and Outreach
Jan. 2020 - Sep. 2020Des Moines, Iowa Area• Led marketing and outreach efforts for the Des Moines Walk to Defeat ALS, ensuring community awareness and collateral distribution.
• Collaborated with team members to promote the ALS Association Iowa Chapter and increase public engagement.
• Developed creative strategies to enhance event visibility and drive participation in the walk.
Strategic AmericaDigital Marketing Manager
Jun. 2019 - Apr. 2020West Des Moines, IADirected digital marketing for high-profile accounts, managing multimillion-dollar budgets across diverse channels. Implemented attribution systems to integrate offline and online campaigns, providing actionable insights that informed client strategies. Conducted training sessions to upskill team members, improving client communications and expanding portfolio growth.
Strategic AmericaInteractive Marketing Strategist
Feb. 2017 - Jun. 2019West Des Moines, IowaDeveloped and executed multi-channel marketing strategies, seamlessly integrating traditional and digital campaigns to drive client growth. Partnered with cross-departmental teams to create a cohesive approach to media planning and campaign execution, utilizing advanced analytics to refine targeting and performance metrics.
TrilixDigital Media Specialist
Jan. 2015 - Jan. 2017Des Moines, Iowa AreaManaged programmatic media buys while optimizing campaign performance through targeted adjustments and advanced analytics. Provided strategic insights for client pitches, contributing to portfolio expansion and strengthening client relationships through measurable success.
AdknowledgePPC Analyst
Sep. 2012 - Dec. 2014Fort Myers, Florida AreaOptimized SEM campaigns for Google and Bing, employing advanced bidding strategies and ad copy testing to improve performance metrics. Designed tracking systems that enhanced conversion tracking and enabled data-driven decision-making for large-scale campaigns.
Duhawk FutbolContent Contributor & Website Co-Creator
Aug. 2011 - May. 2012Dubuque, Iowa AreaAs a co-creator of duhawkfutbol.com, the official website dedicated to Loras College’s men’s soccer program, I played a key role in both building the platform and shaping its content. My contributions included developing in-depth written analyses and insights on match performance, player progress, and overall team dynamics. Throughout the years, I provided detailed articles and analyses that connected fans, alumni, and prospective students with the program, fostering a strong sense of community around Loras College soccer. This experience honed my skills in content creation, storytelling, and audience engagement—skills I apply to digital marketing and brand development in my professional career.
Quad Cities River BanditsProduction Intern
Jan. 2010 - Jan. 2010Davenport, Iowa AreaHelped create, produce and edit game day entertainment for the video board, ribbon board and various graphic boards throughout the stadium.
On game day ran creative on individual boards and occasionally ran audio throughout the game.
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