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Work Background
Fractional Product Strategist
Product MavensFractional Product Strategist
Jun. 2018CanadaClarity, Strategy & Growth: I help scaling businesses navigate new launches, shifting markets, or increased competition. * Align brand vision with a clear product roadmap so growth feels intentional. *Audit existing products and identify profitability leaks. *Clarify consumer personas and map the ideal customer journey. market and competitor analysis to uncover white-space opportunities. * Manage the end-to-end product development cycle from concept to launch. * Create go-to-market playbooks that align sales, PR, retail, and digital marketing. * Facilitate cross-functional team leadership to keep projects moving on-time and on-brand.

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Efficient Product Development Strategy
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