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Work Background
Catalyst CreativeHead of Operations + Client & Growth Lead
Jan. 2024 - Jul. 2025Greater London, England, United KingdomProject Delivery: Taking briefs direct from clients or client services team, ensuring creative team briefing and comms across strategy, concept, design, and copy is effective. That creative output meets deadlines and performance goals. Led growth and delivery strategy across EMEA-facing clients including Nestlé Professional, Affinity Water and Vitality. Drove new revenue opportunities across markets, owned regional client relationships, and partnered with internal teams on integrated campaign performance. Forecasting & Revenue management: Leading a strong client growth plan seeing 66% YOY project revenue increase through better relationships, quality delivery, trust and high satisfaction scores. Workflow Management: Optimising workflows and resource allocation, reducing average project delivery time and ensuring we always delivered on-time. Managing Dev. team relationship for all digital projects. Scalable Workforce: Scaled creative capacity while maintaining high-quality standards and client satisfaction remains high. Optimised freelance spend by improving internal team skillset Performance & Accountability: Developed and implemented team-based KPI through reviews and team-led 1:1s using CharlieHR platform driving a key uplift in team efficiency and enthusiasm. Finances: Part of senior leadership team reviewing sales revenue & forecasts, P&L aswell as reviewing operating costs and resourcing budgets. Quality Control: Embedded measures that reduced revision cycles, ensuring consistent alignment with brand and campaign objectives. Working with AI-powered tools to improve media efficiency by focusing on creative elements proven to perform. Introduced weekly 1:1 status catch-ups with department heads to ensure problems were listened to and progress was praised. Managed Intern program: managed interns, continued to develop and improve partnerships with Uni. of Herts and Uni. of Westminster.
Catalyst CreativeHead of Operations
Jan. 2024Greater London, England, United KingdomProject Delivery: Taking briefs direct from clients or client services team, ensuring creative team briefing and comms across strategy, concept, design, and copy is effective. That creative output meets deadlines and performance goals. Forecasting & Revenue management: Leading a strong client growth plan seeing 66% YOY project revenue increase through better relationships, quality delivery, trust and high satisfaction scores. Workflow Management: Optimising workflows and resource allocation, reducing average project delivery time and ensuring we always delivered on-time. Managing Dev. team relationship for all digital projects. Scalable Workforce: Scaled creative capacity while maintaining high-quality standards and client satisfaction remains high. Optimised freelance spend by improving internal team skillset Performance & Accountability: Developed and implemented team-based KPI through reviews and team-led 1:1s using CharlieHR platform driving a key uplift in team efficiency and enthusiasm. Finances: Part of senior leadership team reviewing sales revenue & forecasts, P&L aswell as reviewing operating costs and resourcing budgets. Quality Control: Embedded measures that reduced revision cycles, ensuring consistent alignment with brand and campaign objectives. Working with AI-powered tools to improve media efficiency by focusing on creative elements proven to perform. Ensuring post-project internal wash-ups were constructive and had actionable outputs where excellence was recognised as well as constructive improvements could be made. Collaborative Working: Introduced Figma and Miro for brainstorming, prototyping and presentation design to allow collaborative and faster decision-making. Team Integration: Introduced weekly 1:1 status catch-ups with department heads to ensure problems were listened to and progress was praised. Managed Intern program: managed interns, continued to develop and improve partnerships with Uni. of Herts and Uni. of Westminster.
Cause & Effect Creative LtdCo-Founder & Creative Strategy Director
Oct. 2017London, United KingdomCo-Founder of Cause & Effect Creative, responsible for day to day business, business development and client relationship management. Delivering projects for global clients across EMEA including Get Living, Princess Sumaya University of Technology & Royal Scientific Society in Jordan (trusted over 6 year relationship) We scrapped the old way of delivering projects and using the foundations of a new model agency that is built to do things differently, to offer brands an truly agile alternative to a traditional creative agency. We use smart strategic-thinking & imaginative ideas to solve tricky creative challenges. We build and manage specialist teams to best fit your project and budget. No two clients are the same nor two projects identical. The advantage in being both independent and small is we can use our experience to adapt the way we work to fit the needs of the project. I don’t believe in a one-size fits all approach to creativity. I believe in working with our clients to create a bespoke approach to each project with the sole intention of creating truly great work that delivers real effective business results for fantastic value. Often working on project by project basis be that, outside, alongside & inside our clients businesses. For some of our clients isolated objectivity is needed, for others a deeper integration with their internal team is a must.
ClinicLead Creative Strategist (Freelance)
Jan. 2017 - Aug. 2017London, United KingdomA continuation of my Planning/Creative role at Clinic following my year out looking after my first son, until the company went into administration in August 2017. Responsible for all major new briefs that came into the agency and working with Creative Director and Client Services Director to better understand the briefs and see where we can develop the client relationship. Working with the Creative Director I boiled down the briefs for the creative team to better achieve results the client wanted. Taking the team through the journey of the project and building on their ideas to deliver to the brief. Working with the Client Services Director to look at where we could improve client relationships and manage time of multiple projects across the studio. Working on pitch documents and delivery of those pitches for new business opportunities.
Fred CreativeFreelance Projects
Mar. 2016 - Oct. 2017LondonSide hustle keeping my toe in the design world. Fred Creative is Marketing & business development consultancy working with start-ups, design agencies and trade publications. Specialising in brand development, marketing strategies, customer communication both print and online, logo development, email marketing, and new business opportunities.
Sabbatical & Paternity leaveStay at home Dad (Full Time)
Feb. 2016 - Jan. 2017London, United KingdomFull time, anything-but-stay-at-home Dadding. Looking after my (now) eldest son from 1 year old for 13months I would recommend this job to anyone having a child, I was incredibly lucky to have the chance to do it, and it is an experience that doesn't come round very often. Greatest Achievements whilst in the role: • Being a major part of the team achieving some of the biggest goals in life - eating, walking, speaking • Having a great relationship with my son on an emotional level • Knowing that he trusts me as much as he trusts Mummy • Knowing all the words and extra verses to most of the traditional and modern children's songs.
ClinicPlanning / Client Development (Sports)
May. 2014 - Feb. 2016FarringdonA dual role that saw me working across internal and external projects. Overall responsibility for planning and client development on Clinic’s existing and future sports clients, with additional responsibility to provide strategic expertise and input into other clients as appropriate. I also lead a select team that provided support to Managing Director, other Clinic Board Members, Account Directors as required on Marketing/New Business initiatives as well as internal directives on better working practices and company development.
ClinicSenior Account Manager
Apr. 2013 - May. 2014FarringdonDay to day client services on designated accounts including Clinic's leading sports clients such as: Arsenal, ECB, Southampton FC. Includes client liaison, studio liaison on creative work, attending to billing and other financial matters pertaining to own accounts, management of AM/AE resource, support of Account Directors, CSD and other Board members as appropriate.
ClinicAccount Manager
Apr. 2009 - Apr. 2013Farringdon, LondonLook after Clinic's sports based clients
ClinicGraphic Designer
Jun. 2007 - Jun. 2009Farringdon, LondonResponsible for design and concept visuals for campaigns
Best&Co.Junior Designer
Jun. 2006 - Jun. 2007Clerkenwell, LondonSupport design work for projects and proposals for new business
University of the Arts LondonActivities Officer
May. 2005 - Jun. 2006Holborn, LondonEvents, Societies and Sports team organisation
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