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Work Background
DCPerformDemand Generation + Brand Strategist
Nov. 2023 - May. 2024Phoenix, Arizona, United StatesIn this role, I focused on driving brand visibility and generating demand across the DCPerform digital touchpoints and yearly industry tradeshow. My aim was to create an impactful brand presence that would position DCPerform for increased growth and customer engagement. Key contributions: -Developed and launched multi-channel marketing campaigns to drive inbound lead generation, aligning messaging with brand identity. -Collaborated with cross-functional teams to create consistent brand messaging across digital and print platforms, ensuring brand cohesion. -Created marketing assets, including landing pages, email campaigns, social media content, and printed collateral to support demand generation initiatives. -Conducted market research and analyzed customer data to refine targeting strategies, boosting marketing campaign effectiveness and engagement rates.
Naumann Hobbs Material Handling, Inc.Demand Generation + Brand Strategist
Nov. 2023 - May. 2024Phoenix, Arizona, United StatesMy primary focus for the Naumann Hobbs brand was to reinvigorate and modernize it across all digital and print touchpoints, both internal and externally facing. The brand had not been updated in decades, and it was crucial to refresh it without alienating the long-standing customer base of 75 years. This required a thoughtful approach to maintain the legacy while evolving the brand to appeal to a modern audience. Key contributions: -Led the complete visual and strategic brand overhaul, updating the logo, typography, color palette, and overall brand aesthetic. -Developed brand guidelines that maintained continuity with the brand’s heritage while incorporating a modern, updated look. -Implemented new branding across digital channels (website, social media) and print materials, ensuring a consistent experience for all touchpoints. -Collaborated closely with internal teams and customer stakeholders to gather feedback and refine branding elements, ensuring alignment with customer expectations and needs. -Strategically phased the rollout to ensure gradual adoption, minimizing disruption for existing customers while driving new market engagement.
Southwest Battery CompanyDemand Generation + Brand Strategist
Nov. 2023 - May. 2024Phoenix, Arizona, United StatesAs the Demand Generation & Brand Strategist, my primary goal was to boost brand visibility and drive lead generation for Southwest Battery, paving the way for the company’s transition into a white-labeled motive power brand. Key contributions: -Developed and executed demand generation campaigns to increase inbound leads, focusing on targeted digital marketing and brand storytelling. Coordinated cross-functional efforts to create consistent messaging that resonated across all customer touchpoints, ensuring alignment with the new brand identity. Conducted market research and competitor analysis to inform branding decisions and refine customer targeting strategies. Created marketing collateral, including landing pages, email sequences, and social media content, to support lead generation initiatives and establish the brand’s position in the market.
Transwest MobileDemand Generation + Brand Strategist
Nov. 2023 - May. 2024Phoenix, Arizona, United StatesIn this role, I focused on driving brand awareness and generating leads for Transwest Mobile Truck Repair, supporting the company's efforts to expand into new service offerings and market opportunities. Key contributions: -Developed and executed demand generation campaigns, including email marketing and targeted digital ads, to increase brand visibility and attract new customers. Collaborated with cross-functional teams to create consistent messaging across all channels, supporting the rebranding and new ecommerce initiatives. Conducted market analysis to identify growth opportunities, which informed the development of marketing strategies for both the truck repair and used truck sales services. Created engaging marketing collateral to support demand generation efforts, including landing pages, digital ads, and content for social media platforms.
DCPerformLead Web & Brand Strategist
Sep. 2023 - Oct. 2024Phoenix, Arizona, United StatesAs the Lead Web and Brand Strategist for DCPerform, I led initiatives to modernize brand identities across DCPerform and its affiliated brands under the CenterGate Capital portfolio. My focus was to enhance customer experience through cohesive visual branding and intuitive digital touchpoints. Key contributions: -Led comprehensive website redesign project to improve user experience, focusing on clear navigation, brand consistency, demand generating content, and accessibility. -Established design system and branding templates, ensuring all visual elements were aligned across digital platforms and print materials. -Spearheaded social media content launches to enhance brand visibility, tailoring strategies to fit each company's market needs. -Built & trained a small marketing team to support rebranding initiatives and social media rollouts, fostering an environment of collaboration and creativity. -Facilitated workshops with stakeholders to align on the brand vision and direction, integrating both legacy elements and modern aesthetics to maintain customer loyalty.
Naumann Hobbs Material Handling, Inc.Web + Brand Strategist
Aug. 2023 - Oct. 2024Phoenix, Arizona, United StatesPromoted to Web and Brand Strategist to lead the cohesive branding initiatives across all four brands in the portfolio. The focus was on creating visual and strategic unity while modernizing brand identities to ensure competitiveness in the market. Key contributions: -Unified brand identities to enhance cohesiveness across digital and print channels, ensuring consistent customer experience. -Led website redesigns for each brand to modernize digital touchpoints and improve user experience. -Facilitated workshops to align stakeholders on updated brand directions, integrating both legacy values and modern aesthetics. -Trained and built out a small marketing team to assist in the rebrand and social media launch rollouts, ensuring effective and timely execution.
Southwest Battery CompanyWeb + Brand Strategist
Aug. 2023 - Oct. 2024Phoenix, Arizona, United StatesAt Southwest Battery Company, my main focus was to establish Southwest Battery as a regional leader in motive power solutions. This involved developing a new brand identity that resonated with both existing customers and new prospects, positioning the company prominently within the industry while ensuring cohesion with the other CenterGate Capital portfolio brands. Key contributions: -Created and implemented a refreshed brand identity to position Southwest Battery as a technology-fueled, regional leader in motive power solutions, maintaining familiar brand elements for long-standing customers while introducing modern, informative visuals. -Developed branding guidelines and assets for use across digital and print channels, ensuring consistency and cohesion with the other CenterGate portfolio brands. -Collaborated closely with internal stakeholders to align on branding strategy, messaging, and visual direction. -Supported the marketing team in creating promotional materials to launch the new branding, including social page design updates, evergreen brand templates, and digital campaigns. -Ensured that the new branding facilitated a smooth customer transition, maintaining trust and supporting new market opportunities in Food & Beverage.
Transwest MobileWeb + Brand Strategist
Aug. 2023 - Oct. 2024Phoenix, Arizona, United StatesAt Transwest Mobile Truck Repair, my main focus was to develop the brand and establish it as a strong player in the industrial truck repair services market. In addition to a complete rebrand, I spearheaded the creation of an ecommerce platform to support a new initiative of selling used industrial trucks alongside their established truck repair services. Key contributions: -Led the rebranding initiative to modernize Transwest's brand identity, making it more appealing to both existing and new customers while aligning it with the CenterGate Capital portfolio. -Designed and implemented an ecommerce page for selling used industrial trucks, providing a new revenue stream and expanding service offerings. Developed cohesive branding assets and guidelines for digital and print channels to ensure a consistent brand experience. Worked closely with the marketing and sales teams to create promotional materials, including brochures, social media content, and website updates, to support the ecommerce launch. Facilitated workshops with stakeholders to align on branding direction and ensure the brand messaging effectively communicated the value proposition.
CenterGate CapitalWeb + Brand Strategist, Demand Generation - CenterGate Capital Portfolio of Brands
Aug. 2023 - Oct. 2024Austin, Texas, United StatesHired to unify the brand identities of DCPerform, Naumann Hobbs Material Handling, Transwest Mobile Truck Repair, and Southwest Battery under CenterGate Capital's portfolio. My role was to create cohesiveness and connection between these brands for both internal teams and our customer base. This initiative aimed to foster seamless customer hand-off experiences and improve sales opportunities across all brands. Key responsibilities included: -Developing cohesive branding and design systems that bridged the gap between the brands, enhancing both visual identity and customer experience. -Modernizing each brand's visual identity and online presence to align with market standards, increasing brand competitiveness. -Collaborating with stakeholders to ensure consistent brand messaging and a smooth, connected customer journey between each company. -Creating a unified experience to support cross-brand sales opportunities and internal team unity.
RECKLYSS StudiosGame Developer
Feb. 2023
The Dimension GroupFull-Stack Web Developer, Social Media Consultant
Feb. 2023 - Aug. 2023Dallas, Texas, United StatesAt The Dimension Group, an engineering agency in Dallas, I served as a freelance Full Stack Web Developer and Social Media Consultant. My role was centered around enhancing the company's online presence through modern web solutions and strategic social media engagement. Key contributions: -Developed and maintained the company's website, focusing on user experience, performance optimization, and responsive design to ensure a seamless experience across devices. -Created custom functionalities for the website using a mix of front-end (HTML, CSS, JavaScript) and back-end (PHP, MySQL) technologies, supporting the agency’s service offerings. -Implemented SEO best practices to improve search engine rankings and increase organic traffic. -Consulted on social media strategy to enhance brand visibility, designing content and campaigns to engage target audiences.
Prudent DevelopmentFrontend Web Designer, Social Media Consultant
Feb. 2023 - Aug. 2023Dallas, Texas, United StatesAt Prudent Development, a construction consulting company and sister brand to The Dimension Group, I held freelance roles as Full Stack Web Developer and Social Media Consultant. My focus was on building a cohesive, updated, and interesting online brand presence that reflected the company’s expertise in construction consulting. Key contributions: -Developed and optimized the company's website, ensuring a modern, user-friendly interface that effectively showcased the company’s consulting services. -Created and implemented custom website features, using technologies such as HTML, CSS, JavaScript, PHP, & MySQL, to provide a seamless user experience. -Executed SEO strategies to improve search visibility and attract potential clients in the construction consulting industry. -Provided social media consulting to build brand awareness, creating targeted campaigns and content that highlighted the company’s expertise and successful projects. -Coordinated with internal teams to ensure digital initiatives were aligned with business development goals and brand identity.
BC Reality Homes - MHGMarketing Manager
Dec. 2022 - May. 2023Phoenix, Arizona, United StatesAs the Marketing Manager for BC Realty Homes at MyHomeGroup, my primary focus was to enhance brand visibility and streamline agent workflows. I collaborated closely with real estate agents, vendors, and stakeholders to ensure a cohesive brand experience across all customer touchpoints. Key contributions: -Designed and implemented a fully customized, branded planner for real estate agents to optimize weekly workflows and improve buyer outreach, resulting in increased efficiency and better client service. -Developed social media content strategies tailored for individual agents, boosting online engagement and enhancing lead generation efforts. -Coordinated with a third-party web developer to redesign and update the agency website, incorporating refreshed branding to create a modern, user-friendly experience. -Led branding initiatives to unify the visual identity of BC Realty Homes, ensuring consistency across all digital and print materials.
Studio StillsCreative Developer & Digital Artist
May. 2022Orange County, California, United StatesI lead creative initiatives for clients, specializing in transforming brands through immersive storytelling, interactive design, and dynamic digital experiences. As a digital artist and full-stack developer, I combine artistic vision with technical expertise to craft engaging, player-focused experiences across all platforms. Key Contributions: Game-Ready Branding: Revitalized brands with immersive design systems and storytelling strategies, aligning with gaming and entertainment audiences. Interactive UI/UX Design: Created visually stunning and highly responsive front-end designs using HTML, CSS, JavaScript, and React, tailored for interactive and gamified applications. Cross-Platform Content Creation: Designed captivating digital content for websites, social media, and blogs, focusing on enhancing user engagement and interaction. Industry Focus: Delivered standout visuals and experiences for industries in gaming, technology, entertainment, and e-commerce, adapting creative styles to resonate with niche audiences. Dynamic Visuals: Leveraged tools like Adobe Creative Suite and Blender to produce polished assets for marketing campaigns, boosting engagement and conversions.
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