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Work Background
Nellie Mae Education FoundationDirector of Strategic Communication
Apr. 2013 - Mar. 2018
Adamec CommunicationsPresident
Jan. 2013Greater Boston AreaAdamec Communications helps mission-driven organizations find their voice. Through a suite of comprehensive strategic communications services, Adamec Communications can offer your organization affordable, effective techniques to identify, develop, and communicate your message to key audiences. Clients seek Adamec Communications to find better, more productive and more progressive ways of talking about themselves, their cause, and their contributions to their mission. We help clients shift the public conversation about their cause, so they aren’t mired in the same debate year after year. We strategize, message, counsel, guide, draft and train some of the top mission-driven organizations around. And when things go south, we help weather tough public relations crises in a way that protects the brand and prevents future PR disasters from reoccurring. Based in the Greater Boston area, we help organizations everywhere that are trying to change the world find their voice and reshape the public conversation about things that matter. www.adameccommunications.com
City YearNational Vice President of Communications
Jun. 2011 - Apr. 2013BostonServe as chief spokesperson for a $80 million+ organization with 22 U.S. sites and two international affiliates. Accountable for strategic planning and brand building for organization, positioning City Year as credible voice in education reform movement with key stakeholder audiences, including policy makers, thought leaders, school partners, current and prospective funders, and education leaders. * Built external communications infrastructure from ground up within four weeks of starting. * Built comprehensive communications team of five within four months, providing comprehensive and strategic guidance to communications staff in 22 U.S. locations. * Standardized media outreach strategic plan surrounding new site development, including plan implementation in Denver, Sacramento, Orlando and Jacksonville. * Built and implemented tailored PR strategic for national funders based on specific business objectives and partnership priorities. * Designed comprehensive crisis communications plan for national organization. * Built national shared resource center for staff at 22 sites within 12 weeks, streamlining project management between national office and local sites. * Designed and implemented national messaging standards within four weeks for 2,000 corps members, 500 staff members and national partners, standardizing language around organization's mission, impact and model. Tailored messaging for key audiences. * Designed and presented City Year-specific brand presentation highlighting basic elements of branding and specific tools for staff to use when communicating City Year's impact.
State of MarylandPress Secretary, Office of the Governor
Mar. 2008 - Jun. 2011Recruited by Governor’s communication office and promoted to Press Secretary after one year, leading all communications and public relations for Governor’s office. Oversee state agency communications offices, including strategic message development, crisis planning, community and high-profile event planning, and media strategy. Liaison to reporters in local and national media markets. Won reelection campaign in 2010 by rebuilding/repairing relationships and public perception and by restructuring communications approach to focus on proactive control of media messages. Gained multiple national recognitions and awards, including top campaigns of 2010, Public Official of the Year 2009, Greatest Education Governor 2010, National Technology Champion, BIO Governor of the Year 2010, and Stem Cell Action National Leadership Award 2010. Secured national press coverage and placements on MSNBC, CNN, CNBC, New York Times, Wall Street Journal, and others by convincing national broadcast media producers of Governor’s nationally relevant message. Improved public perception by developing unedited forums, including a public television show, “Ask the Governor” and a series of local town hall meetings where constituents could speak with the Governor directly and unedited.
Baltimore City Council PresidentDirector of Communications
Jan. 2007 - Jan. 2008Dual role leading communications strategies for public office and election campaign. Hired in February of election year to appointed council member and challenged with gaining citywide election within 7 months. Won the 2007 election by developing and executing an extremely disciplined communication and campaign strategy that built name recognition and focused on short narratives for key messages. Secured media placements in the Baltimore Sun, Maryland Daily Record, Baltimore Business Journal and on all local television outlets, increasing public awareness and promoting candidate’s message platform. Developed a crisis communication plan that addressed a pending threat of City Council President assuming role of Mayor, if incumbent indicted on criminal charges. Plan later executed by successor. Designed, developed, and executed press and media training for City Council President that improved her public speaking and increased her confidence with the media.
American Red CrossDirector of Marketing & Communications
Jan. 2004 - Jan. 2007Promoted from manager to director after 2 years, challenged with developing communications strategy to attract new and frequent blood donors. Chief spokesperson Advanced the state and federal legislative interests of the Red Cross by creating the Maryland State Government Relations Committee. Achieved number-one region status, for highest goal achievement in the country by developing and executing marketing campaigns designed to align with promotional giveaways and monthly/seasonal events. Conceived and executed short video clips of recipients whose lives had been saved by blood transfusions that increased donor awareness and assigned a more personal, human face to the blood donation process.
Mothers Against Drunk DrivingNational Coordinator, Youth in Action
Jan. 2002 - Jan. 2004Served as national volunteer and contracted activist for 8 years prior to recruitment out of college. Hired to develop national strategy for more than 30 youth substance abuse prevention teams across 25 states. Challenged to rebuild broken relationships with local teams. Responsible and accountable for federally funded budget of $200K+ Served on MADD’s National College Commission that was tasked with developing a national policy and resulted in a feature on CNN with MADD’s National President and participation in the national press conference that announced the new policy. Participated in the lowering of blood alcohol limit to .08 by presenting MADD’s legislative initiatives to President Clinton, and at a later date, Vice President Gore. Conceived and developed “youth track” for MADD’s national conference involving youth volunteers across the country in substance abuse and underage drinking prevention.
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