Ibrahim Sedky - Product Manager, MIcrosoft

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Work Background

MicrosoftREGIONAL PARTNER PRODUCT MARKETING MANAGER – MODERN WORK (CEMA)

Oct. 2023United Arab Emirates•Develop and operationalize the CEMA wide GTM strategy for Microsoft Copilot and Modern Work with a strategic focus on enabling high impact partner engagement and measurable business growth across the region. •Build advanced partner targeting models and strategic joint seller planning frameworks to deepen engagement, enhance opportunity conversion, and improve territory alignment. •Engineer regional enablement blueprints to land partner capacity and Copilot readiness initiatives while ensuring consistency and adoption across diverse market conditions. •Activate vertical specific partner motions and use case playbooks by aligning execution plans with industry scenarios and enterprise buyer needs. •Orchestrate partner capacity expansion through readiness events, enablement programs, and pipeline acceleration workshops to scale Copilot adoption. •Responsible for driving operational rigor through data led governance, providing insights to surface pipeline gaps, optimize seller motions, and forecast partner impact. •Align partner marketing and investment plans with both Enterprise and SMC C customer segments to maximize ROI and regional scalability. •Facilitate Area to Region rhythm of business (ROB) engagements to align field teams, share regional wins, and streamline strategy to execution handoffs. •Cultivate strategic alliances with regional partner leaders to champion AI led business transformation, driving deeper alignment between Microsoft’s Copilot roadmap and market execution. •Define Ai business solutions value propositions and solution packaging strategies to enhance partner marketing effectiveness and vertical differentiation. •Liaise with global teams to co develop readiness curriculum and scalable assets for partner enablement across language diverse subregions. •Established CEMA wide Copilot success benchmarks and implementation KPIs to track enterprise impact and scale partner led delivery excellence.

MicrosoftRegional Product Marketing Manager |Advanced Productivity -Microsoft Middle East Africa HQ

Jul. 2017Dubai, United Arab Emirates

MicrosoftREGIONAL PRODUCT MARKETING MANAGER – MODERN WORK & Security (MEA)

Nov. 2015 - Oct. 2023Dubai, United Arab Emirates•Spearheaded full spectrum GTM strategy and performance governance for Modern Work and Security across CEMA, encompassing business planning, partner enablement, competitive positioning, and solution area growth initiatives. •Set and cascaded ambitious growth targets and revenue objectives in alignment with Microsoft’s global solution plays; drove accountability across business segments and geographies. •Crafted localized marketing strategies based on deep competitive analysis and market intelligence, tailoring GTM approaches for high growth, underserved, and mature economies. •Delivered executive level thought leadership and program activation for Modern Work solutions including Teams, Office 365, and Microsoft 365 E5. •Led ROB cadences, seller coaching, and partner workshops across CEMA markets to strengthen pipeline health, accelerate close rates, and build seller confidence. •Assumed responsibility for building partner execution frameworks in collaboration with GSI, GSIV, and channel stakeholders, prioritizing high ROI engagements. •Integrated co sell metrics into Partner Business Plans and evaluated impact through tracked KPIs and quarterly scorecard reviews. •Sustained brand advocacy by ensuring consistent messaging, enabling field champions, and participating in global communities of practice. •Translated global plays into field ready toolkits, enablement journeys, and market activation cadences tailored to CEMA nuances. •Co authored internal field guidance on key vertical use cases and adoption scenarios for Microsoft 365 E5 workloads.

MicrosoftMEA Product Marketing Manager | Skype for Business & Productivity - Microsoft Middle East & Africa

Nov. 2015United Arab Emirates

MicrosoftEMEA UCC HP-MS TZ LEAD (BDM) , (EMEA)

Sep. 2014 - Oct. 2015•Directed end-to-end GTM collaboration between Microsoft and HP on Unified Communications across EMEA, ensuring execution alignment across field teams and markets. •Delivered joint strategic frameworks to drive co-sell planning, marketing activation, and executive governance. •Allocated and optimized joint demand generation funding to support campaigns and shorten sales cycles. •Conducted regular coaching sessions, pipeline reviews, and deal clinics to support field execution. •Played a crucial role in maintaining operational reporting and pipeline health for regional alignment and forecast accuracy.

MicrosoftEMEA Unified Communications Time Zone Lead

Jul. 2014United Arab EmiratesResponsible to lead Microsoft EMEA for the overall successful execution of the joint UCC initiative between Microsoft and HP, working with the HP and Microsoft Alliance Teams and all the appropriate HP business units and Microsoft business group. Develop and execute the EMEA growth business plan and manage the overall countries governance, field engagement, extended team orchestration, and progress against business goals, scorecard and contract metrics.

MicrosoftMICROSOFT CENTER OF EXPERTISE, DUBAI | SOLUTION SALES LEAD, UNIFIED COMMS COVERING EMERGING REGION

Jul. 2013 - Aug. 2014Cairo, Egypt•Recruited, motivated, and coached a top‑performing team to consistently meet or exceed quota and win rates across all solution areas. •Built and executed opportunity generation plans aligned to Microsoftʼs strategic and competitive priorities, driving pipeline growth across verticals. •Provided coaching to identify and cultivate BDM relationships within target accounts, enabling tailored sales strategies by opportunity type. •Owned and forecasted a high‑quality team pipeline covering 150%+ of targets through rigorous inspection, deal reviews, and execution discipline. •Grew and sustained a robust partner ecosystem to scale customer reach and support solution deployment. •Ensured quota attainment across all Solution Specialists by championing customer‑centric, value‑driven engagements. •Operationalized a consistent Rhythm of the Business (ROB) to maintain sales velocity, forecast accuracy, and strategic alignment. •Delivered on scorecard commitments and revenue objectives with predictability and accountability.

MicrosoftMICROSOFT CENTER OF EXPERTISE, EGYPT | SOLUTION SALES PROFESSIONAL Modern Work

Aug. 2010 - Jun. 2013Cairo, Egypt•Managed the business for Microsoft Business Productivity solutions in MS Nigeria, which involved selling our value proposition to our Enterprise & Public Sectors customers, working closely with Microsoft partners as well as cross group collaboration with different units within Microsoft. That, in addition to assuming multiple stretched assignments in the Center of Expertise such as Young Rangers Mentor. •Articulated and delivered Microsoftʼs Productivity vision and roadmap through immersive customer experiences and tailored onsite engagements. •Developed solution opportunity generation plans aligned with account strategies to support pipeline creation and sales acceleration. •Built and maintained a strong pipeline of qualified opportunities across Office, Exchange Server, and Lync — both on‑premises and cloud‑delivered — in partnership with Account Strategists and Technical Sellers. •Ensured unified communications metrics remained green by partnering with incubation sales teams to target and prioritize high‑potential accounts. •Led consultative conversations around cost optimization, identifying opportunities to surround PBX with Microsoft conferencing and voicemail solutions. •Analyzed competitive gaps in Unified Communications (on‑prem and online) and developed displacement strategies to expand Microsoft share. •Guided customers in deploying and realizing value from Office 2010 and adjacent workloads, aligned to their infrastructure preferences. •Orchestrated effective handoffs and collaboration with ATU/STU resources, partners, and services at the appropriate stage of the Microsoft Sales Process (MSSP and BPOS models). •Supported partner recruitment and readiness to scale solution capacity and delivery. •Secured referenceable wins, including competitive displacements, to reinforce Microsoftʼs market position and inform future engagements.

MicrosoftUnified Communications sales Lead

Jul. 2010WECAmanage the business for Microsoft Business Productivity solutions in MS West , East and Central Africa Reigon. That involved selling our value proposition to our Enterprise & Public Sectors customers, working closely with Microsoft partners as well as cross group collaboration with different units within Microsoft. That, in addition to assuming multiple stretched assignments.

Orange Business ServicesIT Businees owner

Jan. 2008 - Aug. 2010managed as an IT Business Owner for Orange Tools; web based tools for networks and connections of Orange customer services and operations department and other two international partners. I managed multiple projects by continuously improving business processes, deploying new tools and systems, and developing transformation initiatives. Projects are managed within a defined resource budgets for manpower, equipment, and subcontractors to achieve aggressive financial returns targets within a set timeframe. Projects’ scope covers: technical, operational, processes, new services, and transformation. My responsibilities include selection of the new implementations and testing the tools after developers’ deployment and finally presenting the results to global business owners. I was also the coordinator of compiling the global IT web based tool for Orange business services.