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Work Background
Zeta GlobalDirector, Marketing Operations
Jan. 2024New York, United States
BeameryDirector of Marketing Operations
Apr. 2022 - Dec. 2023New York, New York, United States-Implement cutting-edge workflow technology to boost process efficiency and productivity
-Spearhead development of marketing attribution model and established comprehensive infrastructure for tracking marketing activities
-Initiate and direct implementation of OKR quarterly planning for achieving strategic business objectives
-Maintain consistent collaboration with Business Development Representative (BDR) team to formulate and implement strategic marketing initiatives
-Own full-funnel marketing reporting to provide insights on everything from program effectiveness to ABM strategy and provide recommendations on areas for improvement
-Collaborate with demand generation and the broader commercial leadership team to plan and execute an end to end pipeline development and revenue strategy
-Enable marketers to operate campaigns from inception to execution to measurement, with appropriate support and governance
GLGDirector, Marketing Operations
Feb. 2021 - Apr. 2022New York, United States-Drove global strategy and implementation of consistent marketing processes, analytics, reporting and technology to optimize demand generation -Managed the marketing technology roadmap to ensure execution and continual organizational growth
-Utilized the key marketing system, Marketo, to generate, distribute, and report on leads
-Oversaw and coached the marketing automation team responsible for implementing multi-touch email campaigns across the customer journey
-Partnered with business leaders and marketing program owners to review and adjust the lead assignment logic based on business requirements (from MQL to SQL)
GLGSenior Marketing Manager
Jan. 2020 - Feb. 2021Greater New York City Area
GLGManager, User Engagement
Jun. 2018 - Jan. 2020Greater New York City Area
PEXMarketing Manager
Apr. 2016 - Jun. 2018New York, United States-Procured and tested email lists to drive new leads through outbound email marketing campaigns
-Worked closely across a variety of target industries, the inside sales team and third-party vendors to coordinate the execution of campaigns
-Measured results and optimized the lead nurturing workflows for a wide variety of segments and personas to convert leads into completed applications and qualified leads for the sales team
Romanoff ConsultingMarketing Automation Consultant
Nov. 2015 - Apr. 2016• Revolutionized trigger campaigns by reevaluating and reshaping them to incorporate sophisticated customer segmentation tactics, which markedly enhanced conversion and engagement rates.
• Forged strong partnerships across various departments, championing the integration of cutting-edge technologies and innovative strategies in our email and push notification systems.
W. P. Carey Inc.Email Marketing Strategist
Aug. 2014 - Nov. 2015Greater New York City Area-Collaborated cross-functionally with teams to design, develop and execute email campaigns, ensure campaign accuracy, effectiveness, and adherence to email best practices
-Responsible for implementing campaign automation, segmentation, tracking, and analysis; developing and leveraging customer segmentation to deliver timely and effective communications
-Monitored marketing performance metrics
-Maintained and managed e-marketing calendars and campaign schedules
Fitch RatingsMarketing Associate
Apr. 2013 - Jul. 2014Greater New York City AreaIn my role at FITCH RATINGS, I was deeply involved in CRM and E-Marketing initiatives, assisting in the capture of business specifications, executing testing phases, and evaluating performance metrics during the deployment of innovative CRM and Email marketing technologies. I was pivotal in implementing marketing strategies via the Exact Target Platform, orchestrating global opt-in campaigns that substantially broadened our reach.
Key Achievements:
• Provided CRM support to an international user base of 300, resolving queries and challenges through phone, email, and in-person support, ensuring smooth daily operations.
• Facilitated extensive email campaigns across the Americas, aligning with the precise requirements of regional stakeholders.
• Contributed operational and project-focused support to e-marketing teams, promoting seamless coordination between units in New York and London.
LaddersEnterprise Marketing Associate
Nov. 2011 - Dec. 2012Greater New York City Area•Played a key role in the enterprise marketing department, supporting the sales staff of over 40 people.
•Planned and participated at industry trade shows; including materials/booth development, concepts, client follow up and reporting.
•Collaborated with Marketing Director to manage internal creative team in support of new creative and deliverables for various marketing campaigns including tradeshows, direct mail and email.
•Managed the following trade shows: Recruiting Trends, ERE Recruiting Conference and Expo, SHRM Annual Conference and Expo, etc.
•Managed all social media channels such as Facebook, Twitter, Google+ under HootSuite dashboard.
•Planned and executed CRM Email Marketing campaigns, including testing and analysis.
•Launched and managed campaigns (Promotional,Subscriber Engagement,Lead Nurturing, New Customer Onboarding) using Marketo.
•Expert in B2B marketing automation.
•Maintained vendor relationships and negotiated contracts.
•Conducted research and program analysis and presented results and proposals to management.
LaddersAccount Manager
Dec. 2008 - Nov. 2011Greater New York City Area•Ensured highest client satisfaction and retention rates by multitasking client requests and service issues.
•Achieved 100% renewals consistently each quarter.
•Handled client relationship management function which included promoting and building relationships with diverse clientele.
•Planned and conducted market research, identified emerging market trends and implemented marketing strategies.
•Provided in-service trainings, workshops, and presentations to educate the client base.
•Analyze and identified key account issues while maintaining a detailed database of over 500 clients.
•Served as a liaison between internal marketing and sales departments, to ensure client satisfaction.
•Clients include: Amazon, Microsoft, Oracle, NetApp, Starbucks, Hewlett-Packard, Cisco, Ebay, etc.
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