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Work Background
ToolzaCommunications Specialist
Apr. 2024 - May. 2025Kyiv, Kyiv City, Ukraine- Developed and executed LinkedIn content strategies, resulting in a 35% increase in follower engagement over six months. - Managed PR campaigns targeting international markets, securing features in notable industry publications.
ПозаштатнийFreelance Content Creator & PR Consultant
May. 2023 - Apr. 2024Kyiv, Kyiv City, Ukraine- Partnered with startups and lifestyle brands to craft authentic stories, enhancing brand visibility and audience connection. - Produced multimedia content, including blog posts, social media campaigns, and video scripts, tailored to diverse platforms. - Advised clients on PR strategies, leading to successful product launches and media coverage.
ПозаштатнийFreelance PR & Influence marketing manager
May. 2023 - Apr. 2024Киев, Киев, Украина
M&P CommunicationsPublic Relations Coordinator
Nov. 2021 - May. 2023Kyiv, Kyiv City, UkraineSenior PR-manager in M&P Communications. - Led media relations for multiple clients (Viber, GlobalLogic), focusing on storytelling that resonates with target audiences. - Managed PR campaigns targeting Ukrainian market.
ЯДRO AgencyPublic Relations Manager
Nov. 2019 - Jun. 2021Kyiv, Kyiv City, Ukraine- Led internal PR efforts to strengthen the agency's brand and media presence. Promoted the agency’s work by securing media coverage and showcasing successful client cases. - Developed and executed content strategies across social media platforms to maintain a consistent and engaging online presence. - Wrote articles for the agency’s blog, highlighting industry insights, company culture, and client success stories. - Created compelling marketing copy for key clients, including GoIT and ISAIA, tailored to their brand voice and target audience.
W8LessPublic Relations Manager
Nov. 2019 - Jun. 2021Kyiv, Kyiv City, Ukraine- Managed communications with media and opinion leaders to build strong relationships and enhance brand visibility. - Developed creative promotional strategies and special projects, tailored to boost engagement and brand recognition. - Handled all copywriting needs, including press releases, media articles, and promotional content. - Led the personal brand promotion of Anna Shash, designer and founder of W8Less, through targeted storytelling and strategic media outreach
DARI COHead of Public Relations
Mar. 2019 - Mar. 2022Kyiv, Kyiv City, Ukraine- Planned and executed creative brand campaigns, including special projects designed to boost visibility and engagement. - Wrote press releases and editorial content tailored for both digital and print media. - Managed communications with journalists, media outlets, bloggers, and opinion leaders, building lasting relationships to support brand storytelling. - Coordinated media and influencer events, from concept to execution, ensuring impactful brand experiences. - Developed unique gift concepts for celebrities and key partners, reinforcing brand image and fostering loyalty.
Havas PR KyivPublic Relations Assistant
Oct. 2018 - Mar. 2019Kyiv, Kyiv City, Ukraine- Managed influencer collaborations and product testing programs for Lenovo, coordinating with bloggers and opinion leaders to support campaign goals. - Developed and executed content plans for the brand’s corporate Facebook page, ensuring consistent messaging and audience engagement. - Maintained detailed reporting and performance analysis to track campaign success and inform future strategy.
Fashion PRPublic Relations Assistant
Sep. 2017 - Jan. 2018Kyiv, Kyiv City, Ukraine
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