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Work Background
Forbes Business CouncilForbes Business Council Member
Jul. 2025New York City Metropolitan Area• Selected as a member of the Forbes Business Council, focusing on Biohacking and Longevity. • Contributed expert insights through bi-lines and articles for Forbes.com, enhancing reader engagement. • Analyzed industry trends and provided data-driven insights via the Biohacking Index, establishing credibility.
Wellness EternalFounder & CEO
Jan. 2024New York City Metropolitan AreaWellness Eternal W(e) demystifies biohacking and longevity solutions, offering strategic consulting, wellness product integration, and business optimization for practitioners, brands, and individuals. With over 30 years of combined expertise in health, wellness, business, and technology, W(e) helps clients navigate the biohacking and longevity industry with trustworthy, science-backed solutions. Visit the "Yelp" of wellness and longevity www.biohackingindex.com & www.wellnesseternal.com
#HALFTHESTORYBoard Member
Nov. 2020 - Feb. 2024New York City Metropolitan AreaI'm honored to be a Board Member of #HalfTheStory - who's story began when founder, Larissa May (@livinlikelarz), was juggling two lives as a student at Vanderbilt University and a fashion blogger/entrepreneur, covering NYFW for highly respected media outlets. Behind the perfectly curated instagram feed was 17 hour workdays, debilitating anxiety, and sleep deprivation. Through industry conversations and discussions with peers she quickly realized that she was living in a world where everyone was craving a platform to share , which led to the beginning of @halfthestory. It started as a desire to highlight our most human attributes on social media to reignite human connection in the digital space. What began as a $800 grant for a senior art project has since become a globally recognized platform connecting people of all walks of life through sharing experiences, struggles, entrepreneurial journeys, and aspirations.
Consumable AIChief Product Officer & Content
Jun. 2020 - Mar. 2022New York City Metropolitan AreaCreated first 1-click-to-purchase in video ad unit, for DTC product sales. Custom curated snackable content to drive engagement and create out-stream video inventory.
AmmortalInvestor & Advisor - Healthcare / Biohacking
Jan. 2020 - Sep. 2023New York City Metropolitan AreaMarketing, partnerships, platforms and programming for MindWorx (collaborative mental wellness), Ammortal.com (Biohacking Technology), Advanced Surgeons (medical practice/weight loss) and Marche Health (MedTech platform).
Small Hinges HealthFounder, Small Hinges LLC
Jul. 2019New York, United StatesSMALL HINGES SWING A BIG DOOR. You don’t have to change EVERYTHING to change EVERYTHING. In my pursuit for wellness I tried everything, changed everything, and nearly drove myself crazy in the process. When I finally hit rock bottom I realized that the crazy changes I made were more harmful than helpful. So I took a step back, used my knowledge of data collection and analytics and found bio-individual changes that would help me change my life. When I implemented those changes consistently (those specific few small hinges), it changed my life, and now (at 42 years young), I feel better than ever! Please visit http://smallhinges.health
Strivectin Operating CompanyExecutive Digital Consultant
Apr. 2019 - Sep. 2019Greater New York City AreaStriVectin is a collection of smart, targeted solutions for aging and changing skin. During my time with StriVectin I brought on a new digital agency, helped to replatform the eComm site, managed affiliates, lead gen and CRM, and helped support the digital direct team in realizing 20% increased sales in less than 1 quarter.
Small Hinges LLCExecutive Consultant, MarTech & AdTech
Feb. 2017 - Mar. 2019Greater New York City Arealinknexus™ - worked as CRO, selling saas solutions for analytics, dynamic homepage creation and customer journey mapping. PulsePoint - worked as SVP of supply - our team was responsible for finding and negotiating display and video inventory deals for PMPs, HCP targeted ads, and DTC pharma ad distribution. Endemic health publishers monetized current inventory, and created new streams of revenue through our solutions.
Lindz ONeillCulinary Medicine. Storytelling Marketer. On-Camera/Demo Chef.
Jan. 2014Greater New York City AreaIn the middle of a 18 year career in digital media/ad tech and marketing, I pursued my passion - cooking delicious food that nourishes mind, body & soul! Over the last few years I've been working on combining my passion with my expertise... Health Advocate + Soulful Chef + Tech/Marketing Maven = * Social media & content storytelling
* Strategic marketing/positioning
* Events, demos, recipe development
* eCommerce development
* Streamlined technology platforms to save time, money and to gauge marketing effectiveness and ROI I'm a passionate lover of food and people. My personal mission is to live, and help others live, a life on fire... full of love, laughter, health & happiness. My daughters are my inspiration and my motivation to share my passion with the world. I want to be a great role model for them - and give them the confidence to believe in themselves. We can have it all... and I want nothing less. Check out my story, recipes, tips, and more visit https://smallhinges.health - get your #loveandyum
Digital Media Review (DMR)Head of Innovation, IndustryIndex.com
Jan. 2014 - Jan. 2016Greater New York City AreaThe Industry Index by DMR allows marketers to quickly, easily and reliably find the best-of-breed technology solutions they need. The Industry Index combines expert curation with objective ratings to provide an industry-wide perspective on truly meaningful innovation, so that marketers can focus on moving business forward (what matters) - rather than just keeping pace with technology. (That’s what we do.)
FuturesMediaCo-Founder
Oct. 2013 - Jan. 2015Greater New York City AreaAs a co-founder and business lead, Lindsay acted as the head of business development - bringing together supply and demand partners on the FMEX platform.
Rocket Fuel Inc.Vice President, Enterprise Solutions
Jan. 2012 - Sep. 2013Greater New York City AreaA leading Programmatic Marketing Platform provider, Rocket Fuel (formerly NASDAQ: FUEL) offers brands, agencies, and platform partners managed services, as well as a SaaS-based Data Management Platform (DMP) and Demand Side Platform (DSP), to optimize performance, awareness, and lift across marketing objectives, channels and devices. By applying artificial intelligence at big data scale, Rocket Fuel’s Moment Scoring™ technology performs a real-time calculation of each ad opportunity based on a marketer’s goal to determine the likelihood a consumer will engage in a desired action. Moment Scoring goes beyond 1:1 marketing by learning to predict what marketing actions to take with a campaign at a precise moment in time, which results in a much more efficient use of marketing dollars. Headquartered in Redwood City, California, Rocket Fuel had more than 20 offices worldwide. Lindsay O’Neill began and ran the Enterprise division which provided dynamic retargeting technology and robust marketing analytics to e-commerce brand. Prior to Rocket Fuel’s IPO, the Enterprise division grew to a $9M business in less than 18 months.
PulsePointVice President, Sales & Business Development for Aperture
Mar. 2010 - Jul. 2011Aperture is a real-time audience measurement and planning platform. Utilizing best-of-breed third-party data providers on top of the industry's largest verified digital audience, Aperture is able to measure the web with unparalleled accuracy, granularity and precision.
PulsePointGeneral Manager, Aperture Audience Network
Feb. 2008 - Mar. 2010PulsePoint is a digital media technology company committed to helping marketers and publishers gain greater audience transparency and deeper engagement across digital channels at an unprecedented scale. PulsePoint’s holistic platform integrates analytic and ad-serving solutions that power predictable audience engagement across display, social, mobile, video and email. PulsePoint delivers a spectrum of services, including data management and media mix optimization, content distribution, contextual ad exchange capabilities, RTB and crowd sourcing. The company’s real-time, patented technology powers the digital marketing success for each of the agency holding companies and thousands of leading brands and publishers.
The Femme NetworkPresident and Founder
Dec. 2005 - Jan. 2013The Femme Network (TFN) was a community & online platform for professional women of all ages, professions, and life-stages. We connect you with other professional women in a safe environment where you can build a network of new friends and solid business contacts. Through TFN women have found new jobs, attracted new clients, launched & promoted their business, attend networking events and parties, created new groups for moms, and gained access to exclusive tele-seminars and workshops. In February 2006 TFN was born as Ad Femme, Inc. Focused solely on connecting women in the digital media & advertising business. Ad Femme grew from a small group of 100 women, to over 2,000 in less than 1 year. In that time women from other industries contacted Ad Femme to start their own Femme Group (Marketing, HR, PR, Sales, Moms, etc.). In late 2007 The Femme Network was created to encompass all of these groups in one unified community. Since then membership has grown to almost 5,000 across the USA. For her work in building TFN, Lindsay was heralded as a top entrepreneur in Crain’s NY, Forbes, The NY Times, on CBS news and more.
Inuvo, Inc.Strategic Business Development
Aug. 2005 - Mar. 2007Inuvo's solutions help advertisers drive targeted transactions and acquire customers either on a pay-per-click, pay-per-lead or pay-per-sale basis through various marketing channels. The Inuvo Platform is the data hub for all of our transactions, products and services. This solution gives advertisers the power to create and manage their own campaigns and provides web publishers with more effective ways to monetize their advertising inventory. In addition, strategic partners and web developers may customize their implementation and services through an application-programming interface (“API”).
AdQuire MediaDirector of Marketing and Partner Relations
Apr. 2004 - Aug. 2005Permission Data (now AdQuire Media) was founded on the principles of honesty, integrity and performance. Since 2002 they’ve lead the industry by providing outstanding customer service, quality performance-media solutions, and cutting-edge technology to over 750 advertiser brands. They make the consumer a priority! Permission Data’s robust technology suite delivers customized messages to interested and engaged consumers across the web. Opt-in consumer profiles are run through TruFilter™, a rigorous validation technology before finally being delivered to the brand. By aligning their proprietary sites and media solutions with the best media providers on the web, they distribute brands’ messages to the right consumer at the right time. They start with quality, and lead with honesty, integrity and performance.
Innovation AdsVP of Media, and Co-founder
Dec. 2002 - Apr. 2004Innovation Ads was established in October of 2002 as a lead generation firm servicing corporate brands as well as colleges and universities. Before it shut its doors in 2010, Innovation Ads primarily serviced higher education clients across the entire enrollment pipeline, from high quality lead generation on various cpx pricing models, to AOR, to outsourced admissions, to world class student recruitment and retention services, for some of the country's most prestigious universities.
Venture Direct WorldwideMedia Buyer/Planner
Dec. 2001 - Jun. 2002VentureDirect Worldwide, Inc. offers advertising, marketing, and media solutions in the United States. It offers online lead generation, Web-based media, search marketing, email marketing, cooperative direct mail card pacs, postal lists for direct mail, insert media, print magazine advertising, list management, and enrollment marketing services. The company was founded in 1983 and is based in New York, New York. As of July 26, 2007, VentureDirect Worldwide, Inc. is a subsidiary of PlattForm Advertising, Inc
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