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Work Background
MindshareAssociate Director
Jan. 2023Melbourne, Victoria, AustraliaKey verticals I manage across Mindshare include e-commerce, health & wellness and automotive. Stand-out skills:
- Leading SEO workshops and day to day account management.
- Using Mindshare owned API and keyword tools to formulate a brand's content strategy and implementation.
- Competitor analyzes to drive growing brand share of voice in market.
- SEO/PR implementation to unlock cross-channel opportunities for growth.
- Conversion rate optimization including the use of Hot Jar, SEO Monitor, Similar Web, Brandwatch and Ahrefs.
- Promoting website functionality that aligns with search engine values, including the use of Screaming Frog, Lumar (formerly Deep Crawl) and Lighthouse.
- Analytics and tracking including Google Analytics, Adobe Analytics, Search Console and Google Data Studio.
MindshareOwned Media Manager
Nov. 2021 - Jan. 2023Melbourne, Victoria, AustraliaMindshare are a global, multi-award winning, media agency network of 9300 people across 86 countries united by the desire to create new media experiences. As part of the Owned Media Team, I predominantly work in the outcomes and SEO arm, driving organic results for both Australian-owned and international clients.
Department of Jobs, Precincts and RegionsDigital Content Producer
Aug. 2021 - Nov. 2021Melbourne, Victoria, AustraliaI managed the weekly Business Victoria newsletter, growing the subscriber base by 10% during my tenure, on behalf of the Department of Jobs, Precincts and Regions, as well as contributing to the content strategy and generation of the Business Victoria Hub. Additionally, I was responsible for running an audit on the Business Victoria blog, pulling together a content strategy to meet the needs of small businesses during a time of great uncertainty and lockdowns in Melbourne.
FreelanceColumnist
Jun. 2021 - Jul. 2022IrelandI acted as Rom-Com writer for Image.ie for over a year, covering off modern dating, family, friendship and more in my monthly column.
Rational InstinctSEO Consultant & Writer
Nov. 2020 - Nov. 2021Melbourne, Victoria, AustraliaI empowered clients to achieve organic growth through a 360 degree approach to search engine optimization and content creation including: - Content strategy
- SEO optimized content generation - CMS management - Backlink strategy and outreach - Social Media management - Design and illustration In this role, I managed another content creator across two verticals working across two U.S. brands, one in the health and wellness industry, and the other in e-commerce & gifting.
The MandarinReach Editor
Aug. 2020 - Nov. 2020Melbourne, Victoria, AustraliaThe Mandarin is made for public sector leaders and executives and reaches 1.5 million public sector readers and the many stakeholders interested in their work each year. Lead an SEO project to grow organic growth across the Mandarin, largely building on its subscription model to both attain and retain readers across the public sector vertical.
Healthy MaleContent Writer
Apr. 2020 - Oct. 2020Melbourne, Victoria, AustraliaHealthy Male provides easy access to the latest scientific and medical research on male reproductive and sexual health. Our aim is to make this information available to everybody, regardless of gender, age, education, sexual orientation, religion or ethnicity. To do this, we collaborate with Australia’s leading researchers, specialists, clinicians and educators to develop information that fills the gaps in men’s health. My role was to drive results through owned media channels including the Healthy Male educational hub, email marketing, organic social media as well as editing the Healthy Male bi-annual digest.
Crikey.com.auReach Editor
Mar. 2020 - Aug. 2020Melbourne, Victoria, AustraliaCrikey is an independent news website featuring commentary on politics, media, business, culture and technology. My role as Reach Editor included editing the 6am Crikey Worm newsletter, developing better website functionality systems and owning the COVID-19 category. Through technical, on-page and off-page strategies developed, I increased organic traffic to the website by 50% within 6 months, with some audience acquisition articles reaching over 100,000 organic sessions per day.
LetsGetCheckedAssistant Brand Manager
Sep. 2019 - Feb. 2020County Dublin, IrelandAs Assistant Brand Manager, my role included developing the brand positioning of LetsGetChecked in market, organic content strategy and assisting in the delivery of multi-channel communication plans. I also headed up the delivery of consumer events and in-store activations in New York, Las Vegas and Florida. I was responsible competitor analysis and the production of assets for both B2B and B2C projects.
LetsGetCheckedContent Executive
Mar. 2018 - Sep. 2019Dún Laoghaire, Dublin I started as content creator and strategist for LetsGetChecked in its humble beginnings, involved and responsible for all forms of content creation, from the LetsGetChecked website and e-comm platform to the educational hub, social media channels, paid ad copy-writing and email marketing copy. I also attended product photo-shoots and both B2C and B2B events.
Tigers In DressesCo Editor
Jan. 2018 - Oct. 2018County Dublin, IrelandTigers in Dresses is dedicated to helping women 1. Live Better 2. Dress Better and 3. Feel Better. I came on board having pitched an article idea to our founder Lijana Jomantaite. Shortly after, I was appointed Co-Editor of the publication, writing, editing, attending fashion shoots and developing the brand tone of voice.
Trustedpeople.ieWeb Content Editor
Nov. 2017 - Apr. 2018Dawson Street Trustedpeople.ie is an Irish start-up that is digitalizing the marketing of home professionals via online portfolios. As Web Content Editor during the start-up phase of this business, I edited the work of our clients, wrote press releases and managed social media channels.
The Times and Sunday TimesNews Reporter
Jul. 2017 - Sep. 2017County Dublin, IrelandWorking as a News Reporter, I researched, edited and wrote long-form current affairs pieces, with content ranging from the homelessness, to repeal the 8th activism, and randomly, a weather column. Within this role, I experienced the grit of journalism, becoming a pointy story pitcher and more confident Journalist.
TG4Production Assistant
Dec. 2016 - Feb. 2017RTEWorking as a Production Assistant for An Ril Deal resulted in seeing my name on the big screen for the first time in the form of television credits! The rush of working in television is like nothing else. My role for the show which was shot in RTE and broadcast on TG4 was both pressurized and varied. My responsibilities included audience management, marketing the show and ensuring the smooth running of production by taking responsibility of our contestants and audiences on the days of shooting.
Motley MagazineAssociate Editor In Chief
Sep. 2015 - Sep. 2016CorkAs Associate Editor for Motley Magazine, I undertook a lot of pressure, a lot of responsibility and a lot of fun. Motley Magazine won People's Choice Award and Magazine of the Year Award for the third year running under the watch of my team and I. My position included managing our writers, attending fashion shoots and events, creating content in the form of my column "Motley Tries" and spotting new talent. I was also responsible for the marketing and distribution of the magazines, as well as reaching out to interviewees and contributors. This role taught me that through passing a certain daily threshold of coffee, anything is possible! During my time as Associate Editor, I was nominated for Journalist of the Year, Colour Writer of the Year and Short Story Writer of the Year in the Student Media Awards. I was awarded with Short Story Writer of the Year.
Cork's 96fmResearcher
Jun. 2015 - Aug. 2015Cork CityIn my second year of college, I was lucky enough to work on the most listened to morning talk show: The Opinion Line. I had the opportunity to work among some of the greats in broadcasting, such as Deirdre Shaughnessy, PJ Coogan and Brenda Dennehy. The role, as a production assistant, included researching topics, going under-cover to bring back detail in investigative stories, liaising with our listeners and featuring on the radio-show itself. During my time in 96FM, I examined all sorts of topics, from head-shops to internet dating. My responsibility was varied and the pace of work was quick. I attribute my continuing passion for journalism to my beginnings with 96FM.
Motley MagazineDeputy Editor of Arts and Culture
Sep. 2014 - Sep. 2015County Cork, IrelandMy print journalism passion started with Motley Magazine. Although I had no experience prior to my interview, the former editors saw something in my enthusiasm and hired me as deputy editor of Arts & Culture. This role included sub-editing the work of others, researching relevant topics and reporting on all things pop culture. Additionally I was partially responsible for managing our editorial team and the distribution of the magazine.
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