SetuChief Product Officer
Nov. 2022 - Jun. 2024Bengaluru, Karnataka, IndiaAs Chief Product Officer at Setu, I led product strategy and execution for BAU and new product lines. Managed BAU products (bill payments, KYC APIs), ensuring robustness and scalability. Launched Data Insight products using the Account Aggregator framework, enhancing our portfolio with advanced financial data intelligence solutions. Introduced merchant-acquiring UPI solutions, improving payment processes and user experience. Helped in Increasing revenue by over 250% through strategic innovations and market expansion. Cultivated a collaborative, innovative product team, aligning development with market needs.