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Work Background
FreelanceDigital Marketing Specialist
Apr. 2023Riyadh, Saudi ArabiaEstablish and manage the content strategy (Awareness-Sales-Engagement) for several accounts. Create Reels for TikTok and Instagram. Handle the media buying strategy and generate ads for Facebook, Instagram and TikTok. Manage the Marketing Strategy (situation analysis, competitors’ analysis, SWOT analysis, Product Mix and online and Offline Strategy) for several accounts. Participate in SEO and SEM strategies and tactics for both organic and paid programs. Measure and report on digital marketing performance using analytical tools such as Meta Ads Manager and Google Analytics then, compare it with targets.
rmc raafat.miller.consultingMarketing Manager
Sep. 2018 - Oct. 2022Cairo, Egypt• Manage and involve in the development of the company’s brand with the top management. • Develop strategies and tactics to get the word out about the company and drive qualified traffic to the front door. • Deploy successful marketing campaigns and own their implementation from ideation to execution. • Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis. • Produce valuable and engaging content for the company’s website and blog that attracts and converts the target groups. • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely. • Plan the digital marketing campaigns, including web, email, social media and display advertising. • Maintain the social media presence across all digital channels. • Manage search engine optimization, such as keyword research and backlinking to attract potential customers to company website. • Oversee and approve marketing materials, from website to brochures and portfolios. • Measure and report on the performance of marketing campaigns, gain insight and assess against goals. • Analyze consumer behavior and adjust emails marketing and advertising campaigns accordingly. • Organize and manage the exhibitions and marketing events.
ECG Engineering Consultants Group S.A.Marketing Manager
Mar. 2014 - Jul. 2018Egypt• Redesign the brand identity from the company website to the brochures and portfolios. • Organize the company’s advertisement in magazines and newspapers. • Develop all marketing materials including credentials; brochures; company profile; newsletters; presentations; etc… • Manage the newsletters through the email marketing using Mail Chimp or Sendinblue. • Plan the digital marketing campaigns, including web, SEO, email, social media and display advertising. • Manage the social media such as Facebook and LinkedIn pages. • Organize and manage exhibitions and marketing events. • Translate all marketing materials to French.
NexansMarketing & Communication Specialist
Sep. 2009 - Jan. 2014Cairo Governorate, Egypt• Organize seminars and exhibitions in cooperation with specialized companies. • Manage and assist in design for the company’s advertisement in magazines & newspapers. • Organize and design catalogue brochures in cooperation with specialized companies. • Responsible for and manage social media such as Facebook, YouTube… • Responsible for and manage external communication, including corporate communication materials like corporate brochures, employer branding, and other relevant corporate tools to promote the company’s image on a corporate level. • Aided website design in cooperation covering all branding tasks of the company. • Manage the key Group’s programs and ensure their visibility and their implementation in the area. • Responsible for tracking success stories and best practices related to customer (KPI’s, customer visits, trainings, etc…) in the MERA region. • Efficient communication skills including: Internal communication ; informing all company staff of all news, memos, internal magazines, newsletters (print and / or online), posters, intranet, videos, etc. to be followed and/or notified (translate the materials to Arabic if needed). Guarantee clarity and consistency of these tools, in terms of content and graphic. • Attend the communication convention twice a year with the other countries to present our current/new projects, ideas, etc... to the mother company (Nexans Paris).
NexansFinancial Analyst
Sep. 2008 - Aug. 2009Cairo Governorate, Egypt• Effectively prepared monthly financial reports through: o Excel Sheet Form o HFM Program • Thoroughly analyzed customer receivables. • Extensively applied financial numbers onto ‘Navision’ program and compared the pros and cons of old ‘manual’ system and new ‘computer’ system.
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