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Work Background
U.S. Soccer ParentCo-Founder
Jan. 2025West Palm Beach, Florida, United StatesLaunched and building multi-revenue stream platform serving the 10m addressable U.S. youth soccer parent market, with immediate web, social and newsletter subscriber growth and exceptional engagement KPIs. Early partnerships formed with FC Bayern IA, CD Leganes, FutbolJobs.
NewsONVP, General Manager
Nov. 2019 - Aug. 2025West Palm Beach, Florida, United States
NewsONHead of OTT Affiliate Partnerships
Aug. 2019 - Oct. 2019New York
Clinch: The Omni-Channel DCOStrategic Advisor
Apr. 2016Greater New York City Area
21st Century Fox (formerly News Corporation): Fox Television Stations, Inc.Group VP, Digital Media
May. 2006 - May. 2016Led online effort launching in summer 2006 that has grown to 40m monthly unique users. P&L responsibility; oversight of technical/hosting operations, content development, strategy and business development, social media engagement and ad operations. Launch of mobile websites in 2009, responsive design in early 2013 and iPhone, iPad, Android and Connected TV applications. Active in OMVC and played a significant role in the DC mobile DTV showcase project. Aggressively lead best practice sharing initiatives in the group in order to facilitate adoption of "digital mindset" and embracing of social media (Twitter, Facebook) at all levels.
Independant Strategic AdvisorPrincipal Consultant
Apr. 2006 - Nov. 2018Greater New York City AreaStrategic Advisor and connector. Engagements include Fresco News (citizen journalism), TrafficCast International (new B2C mobile app), Vuukle (commenting solution), Comtech (big data), Stealth AI solution for media, ExciteM (multiplatform engagement), Clinch (advanced personalized ads), Progress Partners (investment bank/EIR). Prevous: Taboola, Syncbak, Tagboard, Shareablee and more.
ABC Owned Television StationsVP, Digital Media
May. 2001 - May. 2006New York City Metropolitan AreaOversight of all aspects of ABC OTV online efforts from inception.
Walt Disney Internet GroupDirector, TV Stations
Jan. 1999 - Dec. 2001P&L responsibility for ABC O&O website initiatives, including planning, design, development and original launch. Collaboration with top level executive management at both ABC and Disney Internet Group.
ABC National TV SalesDirector, Marketing & Promotions
Aug. 1990 - Dec. 1999Transformed a passive market research department into a pro-active business development support organization for sales. Launched the sales promotion function and grew it into a separate department that has proven key to sales development in the larger organization.
NBCManager, Market Research, WRC-TV/Washington
Aug. 1988 - Aug. 1990Supervised all television ratings, proprietary and syndicated research projects, consulted general manager on programming decisions and developed new advertising accounts for the station.
NBCSenior Research Analyst
Jan. 1986 - Aug. 1988Responsible for research for NBC O&O TV stations WMAQ-TV Chicago and WKYC-TV Cleveland.
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