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Work Background
GAFWeb Designer / Content Author
Oct. 2024 - Jun. 2025Parsippany, New Jersey, United StatesAuthor content using Sitecore, Webflow, WordPress, Ceros, Magneto, and AO Docs for the following center of excellence websites: GAF (US & CA), GAF Energy, Siplast, and FT Solutions, ranging from small updates to large scale projects such as product launches, marketing campaigns, and website redesigns. Digital photo editing in Photoshop for website photos to maintain size consistency and to optimize visuals, including using the generative AI tool to tackle composition challenges maintaining the visual integrity and appeal of our website content. Collaborated with UI designers, project managers, developers, and other content authors to launch new product lines, and websites. ● Introduced a new streamlined method of creating thumbnail images and renaming thousands files with web safe names for the new “Details Experience” page as part of the Siplast website redesign, by creating a workflow in Autmotator (for Mac) to batch rename files and using the Adobe Bridge batch export function to generate thumbnails that inherited the new web-safe names. The new process reduced a potential 16-28 hour manual task to under 5 minutes. This eased the workload for the whole team, helped the project move along more swiftly, and established a replicable process for the future. ● Singlehandedly migrated 31 press releases from the GAF Energy Wordpress website to the GAF US Sitecore website, and created redirect links as part of the GAF Energy website sunsetting.
Midea America CorpWeb Designer / Content Author
Apr. 2024 - Oct. 2024Parsippany, New Jersey, United StatesManaged content for Midea and Toshiba Lifestyle websites including adding new products and creating marketing campaign landing pages via AEM and Shopify and reviewing website for quality assurance. Collaborated with UI designer, E-comm manager, and developers for the re-design of the website, and new code launches to improve the user experience and functionality. Digital photo editing in Photoshop for product photos to maintain image consistency across the website. ● Learned AEM in a week without proper training materials or having any prior experience with the platform, by leveraging online resources. ● Developed meticulous self-review practices and improvised tracking systems to maintain website quality and document project progress, as the sole content author. ● Worked with a cultural diverse team across different time zones, sometimes accommodating late night schedules to coordinate with the team in China.
BNE Real Estate GroupCreative Specialist
Jun. 2012 - Sep. 202316 Microlab Road, Livingston, NJ 07039Started in a receptionist position, which gradually evolved into a multifaceted role that incorporated my artistic background, technical skills, and organizational abilities, growing with the company, as I helped the company grow. Created engaging, high-impact, and brand-consistent graphics to be used in banner ads, infographics, eBlasts, social media assets, and other marketing collateral using Adobe Illustrator. Transformed property websites from basic templates to custom websites using Rent Cafe CMS and altering the templates with HTML, CSS, and JavaScript, to enhance aesthetics while adhering to brand standards. ● Website designs and other marketing collateral for The Club at Pearl River, in Pearl River NY won a Metro BCA of NJ Award in 2017. ● Designed a Wordpress website for residents to participate in virtual events and classes, including fitness classes, cooking classes, and arts and crafts, while the communities’ amenities were temporarily closed due to the coronavirus pandemic. This enhanced tenant satisfaction and provided a platform going forward for resident engagement and community events post-pandemic. ● Redesigned property logos and branding for The Lofts at Garwood, in Garwood, NJ and The Club at Autumn Ridge, in Union, NJ for a cleaner more modern aesthetic, using Adobe Illustrator. ● Spearheaded the development of a file retention and destruction procedure to manage outdated and irrelevant paper files, reducing excessive storage needs and costs. Process improvements led to a streamlined procedure that saved the company hundreds of dollars in monthly storage facility fees. ● Reported to work in person during the pandemic to assist with office tasks that could only be completed in person, such as opening mail, filing, and other misc. tasks while my teammates worked from home.
Onyxeye EntertainmentArt Director / OPerations Manager
Oct. 2011 - Aug. 2013Multifunctional role for a small music promotion company and music venue. Created genre consistent graphics to be used for promoting local music events such as Facebook event banners, and event flyers formatted for social media, tailored to each event. Digital photo editing in Photoshop, including color correction and retouching. Digital photography at music events. Supervised one junior graphic designer. ● Organized and ran Art & Acoustic Nights, combining live music with art displays, offering a diversified entertainment experience that attracted a wider audience. ● Managed venue operations during events due to limited staffing, including creatively managing the behavior of disruptive attendees using de-escalation techniques and negotiation skills to maintain a smooth and safe event experience in a dynamic and unpredictable concert setting.
Eclectic Tech DesignFreelance Designer
Dec. 2010Verona, NJDesign and develop custom branding and websites for a range of clients across industries, with a focus on WordPress development, HTML/CSS customization, responsive design, and ongoing technical support. Projects include brand identity creation, eCommerce integration, and user experience improvements. CLIENTS: ● CAPSTONE REAL ESTATE MANAGEMENT Created brand package: logo, brand identity (brand sheet), business cards, and a single page WordPress website customized with HTML & CSS. ● NATIONAL ASSOCIATION OF FIELD TRAINING OFFICERS (NAFTO) Fully redesigned existing website in WordPress with cleaner, user-friendly navigation and a modern, responsive design consistent with branding and current design trends, customized with HTML & CSS. Provide ongoing webmaster services as needed including updating WordPress website and plugins, managing the firewall, and providing technical support to users. ● DINGBATZ MUSIC VENUE Fully redesigned existing website in WordPress with cleaner, user-friendly navigation and a modern, responsive design consistent with branding and current design trends, customized with HTML & CSS. Increased merch sales by adding a shop page to the new site, making merch available for purchase nationwide. ● SHANA PANTIRER NUTRITION Created brand package: logo, brand identity (brand sheet), and a multi-page WordPress website, customized with HTML & CSS. ● MUSICIANS & MUSIC EVENT PROMOTERS Create event flyers and social media assets for raves and concerts, including ClubDub, Jam Jawns, RageOnNYC, Synchro Events, and Orbynot. ● ARTIST PORTFOLIO WEBSITES Created an artist portfolio websites with HTML, CSS, and JavaScript, for Linda Dujack and Lisa Macchi.
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