SmartBriefSVP, Sales and Marketing
Jan. 2011 - Oct. 2013Washington, DC and New York, NYA member of the executive management team responsible for all revenue, marketing, communication, account management, and partner management. Served as the Chief Marketing and Commercial Officer. Established the company’s first enterprise marketing discipline introducing persona-based audience research methods to focus marketing planning and product development. Launched multiple new products including a Private Display Network, Content Marketing services, and introduced multiple programmatic marketplace partners.