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Work Background
ToYouHead of Campaigns, PR & Production
Mar. 2023Saudi Arabia•Leading a cross-functional team of creative designers and copywriters, establishing communication standards, and ensuring brand consistency across all content types.
•Developing and executing brand and tactical campaigns based on local market insights focused on acquiring leads and achieving high conversion rates.
•Overseeing the creation and approval of all internal and external creative materials, ensuring alignment with brand identity and strategic goals.
•Managing the in-house production team to deliver high-quality content and materials at optimal cost while implementing strict quality control measures.
•Supervising delivery assets' maintenance and operational readiness, including branded delivery boxes, bags, and motorcycles.
•Heading public relations content, enhancing the brand image, and increasing brand consideration and positive perception in the market.
Acquaint CommunicationsAccount Director
Apr. 2022 - Mar. 2023Saudi Arabia•Led the briefing process for creative teams, including writers and designers, to ensure alignment with client objectives.
•Proposed and managed end-to-end advertising campaigns for clients, driving measurable outcomes.
•Cultivated and maintained strong client relationships, acting as the primary point of contact.
•Monitored campaign performance and provided strategic recommendations for optimization.
•Coordinated with external stakeholders to ensure seamless execution of deliverables.
•Set performance objectives for team members and conducted regular appraisals to support professional development.
Grey GroupAccount Director
Mar. 2018 - Mar. 2022Saudi Arabia, Riyadh•Led strategic and creative development for assigned clients, pushing boundaries across both social and traditional platforms.
•Oversaw the end-to-end delivery process, ensuring timely and high-quality output of all campaign materials to clients.
•Provided regular (weekly/monthly) business-driven recommendations to adapt campaigns and strategies based on evolving client needs.
•Directed cross-functional collaboration between creative, strategy, data, and social teams to deliver impactful campaigns.
•Managed to allocate creative resources, route strategic briefs, and oversee execution to meet client expectations.
•Maintained accurate records of all campaign activities and performance, ensuring alignment with project scope and KPIs.
•Played a key role in annual planning and performance reviews, offering data-backed recommendations for enhancement and growth.
•Drove growth strategies across assigned business segments through proactive client engagement and tailored campaign planning.
•Ensured seamless client communication and timely delivery of all project milestones and assets.
Back ComfortMarketing Manager
Feb. 2015 - Feb. 2017Saudi Arabia, Riyadh•Strategically coordinated marketing campaigns with sales operations to ensure cohesive brand messaging and maximize ROI.
•Managed marketing budgets effectively while delivering impactful campaigns across online and offline platforms.
•Led the creation and publication of all marketing materials in alignment with overall marketing strategies and brand guidelines.
•Designed and executed promotional and lead generation campaigns, achieving measurable increases in customer engagement and sales.
•Developed and managed diverse marketing assets, including brochures, catalogs, digital content, and advertising materials.
•Collaborated with design agencies and played a key role in supporting successful new product launches.
JCDecauxSales Manager
Jan. 2013 - Jan. 2015Saudi Arabia, Dammam•Managed a portfolio of client accounts while providing consultative marketing support to enhance campaign effectiveness.
•Identified and secured new business opportunities by expanding the network across various industries and building a strong PR presence.
•Built and managed a sales territory, ensuring the account team executed necessary actions to achieve growth targets.
DDBAccount Manager
Dec. 2009 - Dec. 2012Qatar•Successfully pitched new business, significantly boosting agency profitability.
•Acted as the primary liaison between media, creative, and research teams, formulating and executing marketing strategies.
•Provided operational and administrative support while managing the profitability and performance of assigned accounts.
Cesare PacciottiCountry Manager
Dec. 2005 - Nov. 2009Qatar•Maximized store performance across KPIs, including sales, customer acquisition, and cost management.
•Led team performance management, including coaching, counseling, and corrective actions where needed.
•Ensured brand compliance through accurate event setups and adherence to merchandise presentation standards.
BatTrade Marketing Representative
Mar. 2002 - Nov. 2005Lebanon, Beirut•Consistently met sales goals while enhancing brand presence through strategic in-store execution.
•Built strong relationships with retailers, offering customized business plans backed by consumer insights.
•Participated in direct relationship marketing through impactful one-to-one consumer engagement activities.
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