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Work Background
Reportage AlbaniaHead of Marketing
Aug. 2025Tirana, Albania
Kastrati GroupCommunications and CSR Manager
Nov. 2023 - Aug. 2025Tirana, AlbaniaLead the workflow within the office, ensuring quality and timely delivery of all communication and CSR projects. Create and design all company presentations for Kastrati Group, ensuring they align with the brand’s identity and strategic goals. Manage PR projects in the aviation sector, particularly for Tirana International Airport (TIA), focusing on enhancing the company’s public image and stakeholder engagement. Develop and implement strategies for the group’s positioning, marketing, and communication, ensuring consistency across all platforms and initiatives. Prepare and oversee budget planning for communication and CSR activities, monitoring implementation to ensure financial efficiency. Propose and implement CSR initiatives and sponsorships, aligning them with the company’s values and community development goals. Conduct project management using tools like Miro, Gantt charts in Project Libre, and Monday.com, ensuring effective planning, tracking, and execution of projects. Collaborate with internal and external stakeholders to ensure transparent communication and alignment of CSR and communication strategies with broader business objectives. Monitor and report on the impact of CSR and communication initiatives, providing insights for continuous improvement and strategic adjustments. Engage employees in CSR activities, fostering a culture of social responsibility and community involvement within the organization.
ONE AlbaniaCorporate Communication and Media Relations Manager
Jan. 2023 - Dec. 2023Tirana, AlbaniaLed successful communication and awareness campaigns for both internal and external audiences, ensuring alignment with company objectives and brand identity. Assisted the CEO’s office with the creation and delivery of communication content, including speeches, presentations, and strategic messaging. Managed internal activities and community engagement initiatives to foster a cohesive and motivated workforce. Proposed and implemented innovative communication initiatives to enhance employee engagement and brand perception. Collaborated closely with CSR projects to maximize communication impact in line with the company’s strategic goals. Prepared and executed yearly communication campaigns and strategies, ensuring consistency across all platforms and stakeholders. Played a key role in the rebranding process from Telekom Albania to One Telecommunications, leading communication efforts to ensure a smooth transition. Successfully led projects related to the merger between One and Albtelecom, culminating in another rebranding to One Albania. Directed high-priority projects assigned by the CEO, demonstrating strong project management and execution skills. Recognized as one of the top 30 key talents among 600 employees, reflecting exceptional performance and contributions to the company’s success.
Pikat mbi iCommunications and Events
May. 2018Project Management Social Media PR campaigns Communication Plans Photography
ONE TelecommunicationsHead of Public, Media & Internal Communication
Feb. 2017 - Jan. 2023Tirana, Albania1. Design and execute comprehensive communications campaigns that align with the organization’s strategic goals. - Collaborate with cross-functional teams to identify campaign objectives, target audiences, and key performance indicators (KPIs) for measuring success. 2. Develop Communication Storylines and Media Deliverables - Prepare media kits, press releases, and other materials tailored to different media outlets and audiences. 3. Develop and Implement Internal Communication Campaigns - Use tools like newsletters, intranet platforms, and town hall meetings to disseminate information effectively. 4. Strategic Thinking on Employee Engagement Activities - Organize events, workshops, and recognition programs to strengthen the company culture. - Measure the impact of engagement activities through surveys and feedback mechanisms. 5. Design and Manage Communication Plans Using Agile Project Management - Implement agile methodologies to ensure flexibility and responsiveness to changing priorities. 6. Collaborate Across Teams to Identify News and Story Ideas - Work closely with departments such as HR, marketing, and operations to uncover potential news stories and communication opportunities. 7. Manage the Corporate Communications Budget - Track expenses and allocate resources strategically to high-impact initiatives. - Provide regular budget updates and reports to senior leadership. 8. Develop and Edit Communication Materials - Write, edit, and proofread press releases, annual reports, corporate brochures, and other literature to ensure accuracy and professionalism. - Collaborate with designers and content creators to produce visually appealing and impactful materials. 9. Work Closely with Executives on Visibility Actions - Plan and execute media appearances, contributed articles, and speaking engagements to enhance executive visibility.
Deutsche TelekomHead of Public, Media & Internal Communication
Feb. 2017 - Sep. 2020TiranaPR Campaigns: Design and execute strategic campaigns to boost brand awareness and align with corporate goals, using data-driven insights for maximum impact. PR Events: Plan and manage high-profile events like product launches and press conferences, ensuring seamless execution and media coverage. Internal Communication: Develop strategies to foster transparency and engagement, using tools like newsletters and intranets to keep employees informed. Internal Events: Organize team-building and recognition events to strengthen morale and collaboration, aligning activities with organizational goals. Staff Development: Create programs like workshops and mentorship initiatives to empower employees and support professional growth. Corporate Presentations: Craft engaging presentations to communicate the organization’s vision and achievements to stakeholders. Press Release: Write and distribute releases highlighting key milestones, ensuring alignment with brand guidelines and media standards. Collaboration with Creative Agency: Partner with agencies to develop visually stunning campaigns, providing clear briefs and feedback for alignment. Collaboration with Marketing Communication: Integrate PR efforts with marketing strategies to ensure cohesive messaging across all channels. Collaboration with CSR: Promote CSR initiatives through strategic communication, amplifying their impact and aligning them with corporate values.
McCann TiranaPR & Account Manager
Feb. 2016 - Feb. 2017TiranaMediator Between Client and Agency: Acted as the primary liaison between the Trans Adriatic Pipeline (TAP) client and the agency, ensuring seamless communication and alignment on creative and PR assignments. Facilitated client requests, provided strategic counsel, and ensured deliverables met expectations and timelines. Media Review and Relations: Managed media reviews to ensure accurate and positive coverage of TAP’s activities. Built and maintained strong relationships with journalists and media outlets, securing high-quality placements and managing press inquiries effectively. Team Coordination for Events and Campaigns: Led cross-functional teams in planning and executing high-impact events, campaigns, and PR initiatives. Coordinated logistics, timelines, and resources to ensure successful delivery, aligning all efforts with TAP’s strategic goals. Strategic PR Planning: Developed and implemented PR strategies to enhance TAP’s public image and stakeholder engagement. Crafted key messages, press releases, and media kits to communicate TAP’s mission and achievements effectively. Creative and PR Assignment Oversight: Oversaw the creation and execution of creative and PR materials, ensuring they aligned with TAP’s brand identity and objectives. Provided feedback and guidance to the creative team to achieve high-quality outputs. Stakeholder Engagement: Engaged with internal and external stakeholders to ensure transparent communication and alignment on PR and media strategies. Managed expectations and addressed concerns promptly to maintain strong client relationships. Performance Measurement: Monitored and analyzed the impact of PR campaigns and media coverage, providing insights and recommendations to optimize future efforts.
Top Channel TVEditor at MasterChef
Sep. 2014 - Feb. 2016Top ChannelI have been part of the creative and production team of Master Chef Albania, a reality show of Endemol, implemented at Top Channel. My involvement was in every stage of the realization of the show. Dealing with production tight schedules while guaranteeing a good story-line for the editing room. Including interviewing, production assisting, editing of content. This experience gave me a new understanding of TV productions and new skills such as video editing, managing work under extreme working hours and production set up.
TV Production: Radio Radio SitcomScript Supervisor & Photographer
Oct. 2010 - Jan. 2011Tirana, AlbaniaFilm crew responsible for motion continuity and recording production set for daily progress in shooting the film's screenplay. Supervising the screenplay during shooting for any changes that could be made by the actors. Preparing daily reports for the editing team.
COMPORT shpkAccount Manager and Project Assistance
May. 2010 - Sep. 2014Tirana AlbaniaCollaboration with Government and International Organizations: I actively contributed as assistant to projects with key stakeholders such as the Ministry of Transportation, Ministry of Social Welfare, World Bank, United Nations, and Repoba AL (INSTAT). These initiatives required strategic planning, stakeholder engagement, and the delivery of impactful communication solutions. I was also responsible to draft regular reports for the projects according to their reporting timeline. Client Management: I handled daily responsibilities for international clients, including Japan Tobacco International, Hewlett Packard, and Chapter 4. This involved developing tailored PR campaigns, managing media relations, and ensuring alignment with client objectives. Integrated Communication Strategies: As part of an agency focused on PR and integrated communication, I designed and implemented strategies that combined traditional and digital media to maximize reach and engagement. http://www.albcomport.com/
Panorama GroupJournalist
Aug. 2009 - Oct. 2009interviews and the preparation of editorial material, cooperating with the group for new ideas and working process. Mirela Sula (editor in chief) Email: [email protected] Panorama Group: “Psikologji” Magazine
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