Requests
0
Keep in touch with meI'm using Intch to connect with new people. Use this link to open chat with me via Intch app
Work Background
Mielle Organics LLCAssociate Director, Content Strategy
Jan. 2023 - Aug. 2024Digital / Social Strategy & Performance Enhancement:
• Established the SMS marketing channel as a leading force in DTC/E-commerce, currently generating an impressive $23M+ in revenue.
• Elevated performance across the brand’s social media channels, delivering a notable 90% increase in impressions, a 38% surge in engagement, and an outstanding 557% increase in post clicks in two years.
• Crafted highly successful digital marketing strategies for the successful launch of two product collections into 30K retail stores nationwide. Influencer Program & Community Building:
• Successfully managed a brand influencer program, pioneering the growth of an organic audience on Instagram and achieving a remarkable increase from 400K to 1M followers in just 4 years, marking a first in the CPG/Beauty industry.
• Efficiently managed an annual influencer program budget of $2M. Revenue Growth and Strategy Development:
• Orchestrated a consumer targeting and digital marketing strategy, contributing to a substantial revenue increase, with FY22 sales closing at an impressive $90M.
• Pioneered the integration of SMS as a new marketing channel, achieving rapid growth with 750K+ subscribers and generating over $23M in revenue.
• Formulated strategic roadmaps resulting in a remarkable 85% growth for the brand's primary social media channels. Leadership & Management:
• Serve as a strategic team leader for 3 managers, fostering an environment of empowerment and collaboration that consistently delivers on digital marketing strategies, meeting and exceeding established timelines and expectations.
• Direct and collaborate with 4 external agencies to optimize SEO, SEM, SMO, paid ads, SMS, copywriting, and community monitoring.
Mielle Organics LLCSenior Digital Marketing Manager
Aug. 2020 - Jan. 2023Greater Chicago Area• Successfully launched on/offline consumer targeting and digital marketing strategy that has increased sales closing FY20 at $60 million in total revenue.
• Introduced SMS as a new marketing channel yielding rapid growth of 300K+ subscribers and total revenue of $3M+ within less than 8 months.
• Improved the performance of all brand social media channels which generated a 90% increase of impressions, 38% increase in engagement, and 557% increase in post clicks 2019 - 2021.
• Devised strategies and roadmaps to directly impact a 65% growth of brand's leading social media channels.
• Managed team of 3 direct reports engaged in ongoing digital marketing strategies to successfully execute project tasks meeting timelines and exceeding expectations.
• Managed (4) external agencies to execute brand needs to improve results of SEO, SEM, SMO, paid ads, SMS, copy writing, and community monitoring.
• Crafted and curated highly successful digital marketing strategies for the launch of 2 product collections Into 30k retail stores in the United States.
Mielle Organics LLCDigital Marketing Manager
Aug. 2019 - Aug. 2020
Namaste Laboratories, LLCDigital Marketing Manager
Jun. 2018 - Aug. 2019Chicago, Illinois• Delivered actionable insights by analyzing and reporting the results of social media and online marketing campaigns.
• Identified valuable backlink and keyword opportunities through a thorough analysis of competitor pages.
• Spearheaded the adoption of emerging technology by tracking innovations in social media and collaborating with key functional groups.
• Elevated customer engagement on social media platforms through strategic initiatives.
• Engineered and executed highly successful digital strategies across multiple platforms, driving substantial customer engagement.
• Orchestrated a dynamic digital marketing calendar, strategically posting compelling content to coincide with the launches of new products and services.
AvlonSocial Media & PR Manager
Aug. 2016 - Jun. 2018Greater Chicago Area• Spearheaded a remarkable surge in brand Instagram followers, elevating the count from 14k in 2016 to an impressive 480k by 2018, achieved with astute resource allocation and minimal reliance on paid advertisements.
• Orchestrated and executed impactful social media campaigns for the Long & Luxe Collection, contributing to heightened brand visibility and engagement.
• Crafted compelling marketing content, including blogs, promotional materials, and advertisements, fostering a dynamic online presence for As I Am Naturally across various social media platforms.
• Utilized advanced analytics tools, including Hootsuite and Later, to meticulously track consumer engagement. Applied data-driven insights to enhance user experience and refine marketing strategies.
• Produced engaging videos and managed the company's YouTube channel, playing a pivotal role in fortifying the brand's reputation and connecting with a broader audience.
• Executed daily updates to social media profiles, strategically boosting the company's online presence and maintaining a consistent brand image.
• Devised and implemented a comprehensive social media marketing plan for As I Am Naturally, aligning strategies with business objectives for optimal results.
• Led end-to-end event marketing projects, from conceptual planning through meticulous schedule management to final implementation, ensuring seamless execution and impactful results.
• Applied insights from industry trends and competitive analyses to refine customer relationship-building strategies, resulting in strengthened connections and heightened brand loyalty.
BCVJunior Community Monitor
Jun. 2016 - Aug. 2016Chicago, Illinois• Managed conversations across multiple social channels • Respond to all incoming messages in a timely and personalized fashion • Worked with account managers and seek out information to better understand your clients guest profile, property amenities, and area recommendations • Collaborated with copy writing team to understand the differences in each clients tone for reactive and proactive messages
• Responsible for issue escalation by sending client alerts through BCV’s monitoring tools and following up on those alerts to make sure all items are handled appropriately • Supported all monitoring team members by ensuring clean transfer of information around client sensitivities and supporting team members during peak volume periods
DonorPathSocial Media Specialist (Contractor)
Jan. 2016 - Apr. 2016Greater Chicago Area• Managed DonorPath’s digital properties, the company blog, and coordinated the social media presence, including LinkedIn, Facebook, and Twiter
• Key player within the marketing team to help strategize and execute promotional materials, ebook launches, and client events, often through organic and promoted posts & tweets
• Managed the day-to-day social media activities for DonorPath
• Increased digital foot traffic to company blog by 184%
• Created and presented weekly analytical reports.
• Became well versed in Facebook Insights, Twitter Analytics, and social marketing platforms such as Hubspot and Google Analytics, as well as build engagement with fans and followers
Never Finished FilmworksCo-Producer & Director
Aug. 2015 - Aug. 2015Chicago, ILSuccessfully created a short film for submission to The 48 Hour Film
Project• Designed promotional social media images • Storyline concept creator of the screenplay • Acted as lead camera operator during production • Managed post production editing
The MonaLitaFounder & Content Creator
Jul. 2015 - Jul. 2021Greater Chicago Area• Strategically leveraged Google Analytics insights to create content that garnered over 170k channel views, amassed 1300+ YouTube subscribers, and elicited 4400+ viewer comments, showcasing an adept understanding of data-driven content optimization.
• Orchestrated the development and oversight of a contemporary brand identity tailored to the discerning multicultural millennial demographic, blending education and professionalism seamlessly.
• Served as the official brand ambassador for Banish Acne Scars, embodying and promoting the brand's values and mission.
• Formulated compelling content and fostered collaborations with renowned brands such as Clinique, As I Am, KeraCare, and Syntonics.
• Spearheaded the design of a dynamic website leveraging WordPress, ensuring a visually appealing and user-friendly online presence.
• Held the exclusive role of sole contributing writer for TheMonaLita.com, consistently delivering engaging and high-quality content.
• Cultivated a robust and visible social media presence, conceptualizing content with the potential to go viral and resonate with the target audience.
The Art Institute of HoustonAssistant Director of Admissions
Dec. 2012 - Apr. 2015Houston, Texas Area• Strategically and successfully executed goals by creating personal quotas, daily targets, and studied day-to-day trends • Generated $1.67 million tuition fees • Managed 164 student accounts
• Acted as a liaison on a daily basis to 100+ potential students inquiring about degree programs
• Monitored and analyzed enrollment trends for quarterly comparison
Houston RocketsAssistant Box Office Supervisor
Dec. 2010 - Aug. 2012Houston, Texas Area• Managed 33 employees for NBA, NHL, and 3rd party events with annual revenue in excess of $4 million in box office window sales • Lead management in recruitment, interviewing, and training of part-time staff • Effectively implemented procedures that increased the part-time employee retention rate
Universidad de Orizaba VeracruzStudy Abroad Student (Volunteer Teacher)
May. 2008 - Jun. 2008Veracruz Area, MexicoVolunteered as a 2nd grade English language teacher to students • Produced a presentation show of curriculum learned in the classroom for students to perform for the community • Volunteered at a boys orphanage • Studied Intermediate Spanish with local students at UNIVO • Lived with local family throughout the study abroad program
Ruby Monroe Collective
Chicago, Illinois, United States
Intch is a Professional Networking App for the Future of WorkSee more people like Nolita on Intch
300k+ people
130+ countries
AI matching
Get Intch if you'd like to
1125995 people
16
Business Owner
16
Creative
19
Communications Professional, Digital Content Creator
360644 people
19
Communications Professional, Digital Content Creator
15
Production Assistant
17
Sr Director, Customer Support