Trudi Goels - Director and Leadership Coach,

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Work Background

SFU's Morris J. Wosk Centre for DialogueProgram Manager

Feb. 2023 - Jun. 2024Vancouver, British Columbia, CanadaManaged the $2.5m budget and relationship with our funder. Project managed trial real-time solutions to issues identified in the legislated public hearing process for housing in British Columbia. Developed partnerships with Urban Native Youth Association, HUA Foundations, and City Hive, to learn from specific communities about the impacts of public hearings, and how we to approach engagement differently and more inclusively. Liaised with stakeholders, governments, and our partners at the BC Law Institute to provide updates and garner feedback. Shared the project and emergent learnings through workshops and presentations across the province.

The Feminist Campaign SchoolCo-Founder

Dec. 2020CanadaThe Feminist Campaign School launched in 2020 filled with passion to help people who haven't seen themselves represented in local government learn the ins and outs of running a campaign - and how to do it differently. We challenge how we use power, the governance systems and what it upholds, and how to approach elected leadership in new ways. As of October 2022, half of the participants who took the candidate stream and ran for local government, were elected. We funded this entire program through 1:1 fundraising asks and a GoFundMe Campaign to ensure that no participant would be turned away due to lack of funding. Every scholarship request was met in full. We created and delivered the content, the toolkits, and sought out consultants to ensure the program was fully accessible, and that we were challenging colonial structures through a decolonization audit. In December 2022, we launched a two-year research project funded by Women and Gender Equity Canada asking the question "why do progressive women choose not to re-offer in municipal leadership?" Our project includes surveying and interviewing elected officials in BC and Alberta, a literature review, and a solutions-based workshop of previous and current elected officials. The research and solutions will be presented to decision-makers and stakeholders in 2023. Learn more at http://www.Feministcampaignschool.ca or http://www.localrepresentation.ca

Ablaze ServicesCo-Founder

Sep. 2019New Westminster, British ColumbiaAblaze Services is commited to our values and that's what ignites every facet of our work. With a holistic approach to crisis management, facilitation, and customized workshops, we illuminate pathways to inclusive and supportive environments. Our branded workshops and strategic planning initiatives are crafted to foster leadership development while infusing joy and ease into every interaction. At Ablaze, we don't just deliver services; we spark meaningful change, empowering organizations and individuals to thrive. Trudi delivers engaging workshops to help transform your workplace, coaching to support your career and leadership development, and thoughtful values-aligned strategies to support your organization through challenging moments.

Billard ArchitectureDirector Of Operations

Jan. 2017 - Dec. 2020New Westminster, BCTrudi holds all of the business operations in her hand to let the creative and technical teams do what they do best. She has built a progressive and successful talent acquisition and retention program, develops and oversees all of the office budgets, has implemented a nimble modern office process that rapidly adjusts to environmental changes to ensure flawless client services and keeps the teams connected and productive. She has built and nurtures strong relationships with stakeholders to ensure complex projects meet desired outcomes. Designed inclusive human resources processes and policies to support a diverse workforce Created a cloud-based operation in 2018 Created an adaptable framework for project management Designed and implemented internal communications strategy Project Development Researched and applied land use zoning and local government by-laws for design team Researched and applied land use policies for new projects Contributed design solutions to meet inclusionary housing zoning Guided clients through tenant relocation plans for renovation and redevelopment of rental properties Collaborated with planning departments, elected officials, and clients to find innovative solutions for complex housing requirements Organized and participated in client-led public consultation Project Management Designed and implemented project management strategy Managed scope, budget, timeline, and resource allocation

Canadian Blood ServicesTerritory Manager

Jun. 2013 - Jun. 2017Vancouver, Canada AreaTrudi's biggest role was to build relationships. Her relationship allowed her to exceed recruitment targets, helped patients and families, ensured accurate and heartfelt information about blood and stem cell donation was delivered through traditional media channels, and built vibrant volunteer teams. Long after leaving CBS, Trudi is still connected to many of these folks. Sales - Exceeded platelet conversion targets year over year from 3-9% - Exceeded new partnership growth - Stewarded 40% of partners to meet their donation goals (national average: 30%) - Made bold, strategic territory changes to reach blood collection goals - Organized and executed up to 24 stem cell drives/month to meet or exceed targets Volunteer Management - Recruited and trained up to 100 volunteers per stem cell drive Media -Responsible for the reputation of a well respected organization as the media spokesperson and subject matter expert -Provided interviews to local and provincial media outlets in every media format resulting in exceeding collection targets for media campaigns by 24% -Built positive relationships with the reporters and connect with audiences in a warm and genuine way to encourages audience to take action -Used problem solving and rapport building to keep media on message to best represent the organization's goals Samples: https://api.criticalmention.com/bits/wordplay/#/clipId=26068881&slim=1&partnerToken=3ac1cea8-75f4-4eac-8e12-6e337189089c http://www.cbc.ca/news/canada/british-columbia/programs/bcalmanac/march-8-2016-bone-marrow-donors-state-of-feminism-1.3481907 Training/Leadership -Trained trainers, staff, volunteers and community partners using expert knowledge, humor and adult learning best practices -Connected information with its relevance and engaged trainees to connect with the purpose and see why what they do matters -Identified gaps in knowledge within a training group and develops training to meet those needs

Canadian Cancer SocietyRevenue Development

Dec. 2009 - Aug. 2012Halifax, Canada AreaEffective leader who motivated and inspired nine district staff through planning and execution of multiple annual revenue generating campaigns and events province-wide to achieve growth of 5-20% revenue in select districts. Cross-functional team work to develop marketing, distribution, and revenue maximizing opportunities. Engaged new businesses, community organizations and individuals in growing and evolving traditional campaigns. Stewarded Relay for Life Committees Managed volunteer staffed office Volunteer recruitment and development

Ecology ActionMembership Campaign Manager

Sep. 2009 - Nov. 2009Created a strong training program for new hires and stewarded them through a donor-centred fundraising process that lead to exceeding the fundraising targets by 15% Developed and implemented a responsive tracking system allowing staff to maximize time and resources to meet fundraising objectives while meeting the reporting needs of the finance and operations teams and allowed for data-driven decision making in future campaigns.

As We Are PublishingOwner

May. 2007 - Feb. 2009Nova Scotia, CanadaLaunched a niche online publication Met aggressive advertising sales targets Created and executed successful online marketing campaign Mentored contributors to ensure content was focused and on point Wrote and published original content

CauseForceRegional Fundraiser & Regional Logistics Manager

Jan. 2007 - Aug. 2010Halifax, Montreal, Toronto, OttawaStarted as a participant recruiter, promoted to event coordinator, promoted to regional logistics manager. Promoted event, 95% success rate in converting interested parties to become registrants; taught individual fundraising strategies to participants Monitored multiple expense budgets; consistently came in under budget from 5-40% Executed successful guerilla marketing campaigns on behalf of PR Director Participated in cross-functional teams to garner national sponsors, create effective marketing campaigns, and continually promote the events Solicited support from local businesses and organizations Initiated and stewarded local, regional, and national vendor relationships Identified and implemented initiatives to streamline processes Directed all event logistics onsite to ensure safety of participants, timelines, as well as participant and client satisfaction

Dalhousie UniversityProgram/Workshop Coordinator

Apr. 1999 - Apr. 2007Coordinated up to 120 educational workshops and seminars delivered in-person and via videoconference across Nova Scotia annually Engaged adult-learners in evaluation of educational programs Recorded participation and evaluation data to meet the requirements of the accreditation status of the program Managed relationships with presenters and community-based physician-coordinators Collected, managed and reported on all related data including expenses, evaluations, and presenter feed-back Organized annual planning workshop Provided administrative support for special projects