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Work Background
Allianz Life IndonesiaBusiness Partner
Jan. 2022Jakarta, Indonesia
PT Tupperware IndonesiaProduct Category Senior Executive
Jan. 2020 - Aug. 2021Jakarta, Indonesia- Manage out-of-home category, which consists of drinking bottles; lunch set; picnic set; and on-the-go canisters
- Penetrate new segment through use of strategic marketing and product initiatives
- Manage multiple campaigns that highlighted new promotions and offers for customers
- Communicated value and position to sales team and develop tools to support the selling process
- Created product positioning and messaging to differentiate products in market and expand visibility
- Manage the inventory level and SKU numbers of the categories
- Created and developed the merchandising tools to support the selling
- Research competitive solutions and maintained competitive market comparison and evaluation
- Strategic Planner in developing the Activation Programs for Sales Force
- Manage and develop the Sales Force's tools, including the starter kit; demo pack and regular sales force programs
- Monitoring and post-mortem analyzing monthly - quarterly and yearly for categories performance and Sales Force Activations
- Prepare detailed Forecast and budget monthly, quarterly and yearly
PT Tupperware IndonesiaProduct Officer
Jan. 2017 - Dec. 2019Greater Jakarta Area, Indonesia- Manage the out-of-home category, which consists of lunch set, drinking bottle and on-the go canisters
- Manage the men collection - a category for men's products, which includes the lunch set and drinking bottle
- Manage the strategic plan for the penetration products
- Develop the sales force's tools
- Exploring the new products Achievements :
- Launching on-the go collection (2017) . New Eco Bottle . Click To Go Rectangular . Female Lunch Set (Cosmo Lady & Pretty Glam . Teenager Lunch Set (Cool Teen) . Men Collection (Lunch Set & Drinking Bottle - Launching New Products (2018) . New on-the go canisters . Click To Go Round Microwavable . Click To Go Beverage Dispenser - Launching New Products (2019) . Kids Lunch Set . Picnic Set (Ohana)
PT Tupperware IndonesiaPromotion Officer
Nov. 2011 - Dec. 2016JakartaResponsibilities: • Project leader in setting up the promotional strategies and developments for consumers as well as the sales force monthly, quarterly, and yearly.
• Develop programs to maintain the sales force activeness by creating exclusive and excitement promotions
• Develop promotion programs and merchandising to provide maximum sales target and effective market exposure, such as Purchase with Purchase, Gift with Purchase, etc.
• Create the concept, format, and supervise the production of supporting tools, such as videos, brochures, flyers for sales force and other supporting tools related to the programs.
• Concept and assist the monthly promotional launch internally and providing guidance for the Distributors.
• Continuously updating the movement of promotional items or products and sales force activities and analyzing the progress of each programs running. Provide the post mortem/result of the programs to the management • Coordinate with Plant and Inventory department and Purchasing in ensuring the availability of promotional products as well as the promotional tools to be distributed as scheduled
• Exploring innovative products from worldwide and analyzing before introducing to the market as for penetration products
PT. Martina BertoInternational Marketing Officer
Jan. 2007 - Nov. 2011Greater Jakarta Area, IndonesiaThe responsibilities :
- Setting the business plan for new market
- Product development in order to fulfill the needs of the foreign market, commence from concept, register, and launch the products
- Taking and ensuring the order are proceed properly
- Maintain the customers/agents for the market that under my responsibilities, by conducting several promotion programs or activities, and promotional tools to drive the sales
PT Martina BertoInternational Marketing Staff
Jun. 2004 - Dec. 2006JakartaIn charge for
- Proceeding the customer's order
- Maintain the existing customers
- Coordination with the R&D Team to maintain the registration issue
PT Primer Indonesia (The Authorized Sales Agency of Citibank, N.A)Telesales Officer
Jun. 2003 - Jun. 2004Jakarta- Contact and offering programs and facilities to the cardholders
- Customer service, maintain and supporting the cardholder's complaint
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