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Work Background
Russell D & AssociatesChief Executive Officer
Jan. 2026West Java, IndonesiaCoaching ,Consulting and Recruiting within the Health, Fitness, Wellness and Technology space
Believe FitnessCountry Manager
Feb. 2024 - Aug. 2025IndonesiaEstablished successfully in Malaysia we are now expanding our footprint into Indonesia with a hybrid model of company and franchise owned community centric, 24/7, signature class based ,health and fitness clubs.Believe Fitness is more than a fitness center; it's a community that seeks to highlight how the value of each person makes the community stronger.
GrivyChief Sales Officer (CSO)
Jul. 2021 - Aug. 2023Jakarta, IndonesiaGrivy enables Consumer Product Groups and retailers to uniquely connect with their consumers across the entire customer journey by connecting online and offline data. Enabling opportunities for both to drive growth in their businesses through the acquisition, enrichment and activation of first party data. This coupled with analytics, behaviour and AI data helps brands to understand and personalize with their consumers and communicate with the right messaging , at the right time and right place across all channels,
Kaizen 360Principal Coach
Jan. 2020 - Jun. 2021AsiaExecutive and Wellness coaching specializing in maximizing performance , Improving wellness of Mind and Body ,Depression, Anxiety , Fear of Failure.
Leejam Sports Company (Fitness Time)Director of Operations,Western Region (52 clubs)
Nov. 2017 - Nov. 2019Jeddah Governorate, Saudi Arabia
UFC Gym IndonesiaNational Operations and customer experience development manager (22 clubs)
Feb. 2016 - Jun. 2017Jakarta, Indonesia■ Key Responsibilities: P&L Management; Territory Growth Strategy, Planning & Execution; Operations Management; Marketing Research with a view to retention developement and intiatives; Business Development; New Site Acquisition; Project Management; Customer Experience Improvement through training and development and management of call center function team; Recruitment; Training & Development; Performance Management; Human Resources; Facilties. Customer Journey development complete conceptualization and implementation.
Fitness First Middle EastTerritory Head Qatar and Bahrain, Middle East
May. 2012 - Feb. 2016QatarFull strategic management of all new site and club development in both countries as well as managed support to Club Managers and the respective Heads of Department teams in Qatar and Bahrain. Ensured steady supply of human capital by managing the recruitment ,visa and sponsorship relationship both with HR in Dubai and holding company LANDMARK GROUP local HR support offices. Full responsibility for roll out of customer service and member Journey initiatives in order to ensure maximum retention numbers in the territory. Hands on involvement in L & D roll out initiatives both local and International by organization, to ensure maximum staff participation and follow up.Covering all fields from sales to operations to customer service. Laised with respective embassy's in both countries to ensure diplomatic compliance by organization involving various nationality group recruitment. Full P & L responsibility for territory both in driving the numbers and managing costs to achieve budgeted targets. Worked closely with holding company LANDMARK GROUP local support offices to ensure that all growth and profitability KPI's are met in line with organizational goals.
Fitness First Middle EastGeneral Manager,Qatar
May. 2009 - Jun. 2012Doha,QatarManaged first Club opening in Qatar Managing HR,Visa and Sponsor relationship in order to ensure good flow of human capital to support company goals and vision. Managed support to existing CGM's and HOD teams to CCD Qatar in order to achieve all company KPI's. Maintain good relationship with owner group LANDMARK,local Head Offices and maximise their support in order to achieve growth and profitability for the country.
Fitness First Asia (Sportathlon Asia Sdn Bhd)Cluster Manager,Singapore
Dec. 2006 - May. 2008Clustered three different clubs Millenia Walk, Paragon and AMK at different stages.
Fitness First Asia (Sportathlon Asia Sdn Bhd)National Operations Manager,Malaysia
Sep. 2005 - Nov. 2006Kuala Lumpur, MalaysiaManaged National Fitness Manager, National GX and National Facilities managers towards country KPI's. Engaged as National support line to 11 Club General Managers in country. Initiated and completed the managed outsourcing of bad debt. Initiated and managed the outsourcing of National Cleaning Contract. Engaged in the creation and implementation of number of SOP's introduced into the business during my tenure there. Managed and initiated the project of the Ist SYNOVATE customer feedback initiative for Malaysia. Oversee of the brand standard of the business in all areas. Managed and trained FRONT OF HOUSE managers on customer service initiatives and customer feedback programs in conjunction with market survey feedback. Managed the dissolution of certain strategic alliances within the clubs eg. Beauty Care
Team AttitudeBusiness Development and facilitator
Nov. 2004 - Jul. 2005Durban Area, South AfricaTeam Attitude specialised in team building and business training in sales, customer service and motivation. This was done through group outings, events and team building processes from ground level to executive level.
Virgin ActiveClub General Manager
Jan. 1999 - Aug. 2004Pietermaritzburg Area, South Africa
Virgin ActiveSales Manager
Sep. 1997 - Dec. 1998Pietermaritzburg Area, South AfricaManaged sales consultatnts on a daily basis to achieve set activity goals and reach predetermined strategies each month in line with company expectations.
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