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Work Background
Meta Betties, LLCCo-Founder & CEO
Oct. 2023New York, NYBuilt category-defining Web3 consumer platform integrating blockchain-based content, commerce, and engagement into a unified product ecosystem Created market’s first crypto-native experiential asset platform, introducing new models for user engagement, retention, and monetization Led end-to-end product strategy, GTM, and monetization design for a sold out token launch Developed a closed-loop, onchain engagement system (content + ownership + rewards) driving segmentation, retention & lifecycle loops analogous to performance marketing systems Selected as Builder-in-Residence at Canvas 3.0 (Oculus, World Trade Center NYC), recognizing platform innovation in immersive and tokenized media experiences
SalesforceDirector, Product Success
Aug. 2017 - Oct. 2023New York City Metropolitan AreaLed adoption and enablement for the launch of Salesforce Data Cloud (CDP), powering identity resolution, audience segmentation, and activation across channels Partnered with Product, Engineering, and Account teams to translate customer needs and use cases into scalable product capabilities Managed team of Success Architects to support enterprise customers across data unification, segmentation, personalization, targeting and measurement efforts Drove go-to-market strategy & product positioning for data-driven ads use cases Influenced product roadmap and prioritization based on marketplace feedback
HearstOffice of the CTO: Product, Technology and Partnerships
Jul. 2015 - Aug. 2017New York City Metropolitan AreaBusiness development and strategic partnerships within Corporate Technology group Advertising platform / product strategy and go-to-market sales approach Digital content / audience monetization specialist Ad/Mar tech partnership development and implementations Integrate emerging technology and biz dev initiatives into everyday thinking and practice
WebMDVP, Ad Solutions & Monetization
Jul. 2004 - Jul. 2015New York City Metropolitan AreaLead the strategic vision, development and commercialization of digital advertising solutions that deliver results for marketers and drive publisher revenue Manage Product Marketing team to drive sales strategy and go-to-market communications that demonstrate marketer value and maximize adoption of ad products Collaborate with Brand and Agency leadership teams to share insights / best practices, showcase innovations and create awareness around WebMD advertising platforms Identify, develop and execute on new business development opportunities and manage strategic partnerships that enhance commercial capabilities (Data, Content, Media, and Ad Tech partnerships) Manage Traffic and Audience Development functions to maximize supply and revenue yield within high-demand site verticals (Programming, SEM, Social, Paid Media, Newsletters, Content Recommendations, Media Partnerships)
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