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Work Background
Joe PublicIntegrated Group Account Director
Jul. 2022 - Nov. 2024Durban, KwaZulu-Natal, South AfricaKey Roles & Accountabilities: Servicing clients Netcare, MAGGI (Nestlé), Dunlop, Cerebos and Petfirst Management of the social media strategy and content creation for Netcare Limited Management of the digital marketing strategy, performance campaigns and business growth for NetcarePlus, which aims to make private healthcare available at an affordable price Management of paid media digital performance for appointmed Management of social media content creation for Maggi Management of TTL brand strategy, ATL production, new brand CI development and rollout, BTL quarterly sales campaigns and consumer facing promotions for Dunlop Billings Revenue forecasts Managing budgets and recons Monthly reporting to Exco
Joe PublicGroup Account Director
Jul. 2022 - Nov. 2024Servicing clients Netcare, MAGGI (Nestlé), Dunlop, Cerebos and Petfirst Management of the social media strategy and content creation for Netcare Limited Management of the digital marketing strategy, performance campaigns and business growth for NetcarePlus, which aims to make private healthcare available at an affordable price Management of paid media digital performance for appointmed Management of social media content creation for Maggi Management of TTL brand strategy, ATL production, new brand CI development and rollout, BTL quarterly sales campaigns and consumer facing promotions for Dunlop Billings Revenue forecasts Managing budgets and recons Monthly reporting to Exco
TBWA\DurbanDigital Account Director
May. 2008 - Jul. 2022South AfricaKey Roles & Accountabilities: Leading collaboration between the digital team and all TBWA departments Scheduling weekly meetings with Account Director and extended team to keep the digital team aligned with the business and communication strategies for the brand Attend all brand strategy meetings Managing and mentoring the digital client service team (Account Executive and Community Manager) Managing and leading weekly client status meetings Client relationship management and retention Business Development Managing and planning the digital budgets, including digital media budgets Leading on new digital opportunities that would add value to the brand and increase profitability on the account Keep abreast of all things digital and proactively drive ideas with the team Responsible for keeping up to speed with the annual advertising and promotion calendar plans for the brand to ensure that digital is aligned, briefs are in timeously and on strategy Project lead on Dash! the digital TOPS at SPAR magazine from content planning through to publishing Keeping up to date with other work in the agency and other learning opportunities Attending TBWA training, knowledge sharing presentations and talks from 3rd parties Seeking out opportunities of growth on the account to further embed TBWA as a strategic partner to the client/brand
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