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Work Background
melocotónstudioPartner and Executive Producer
Aug. 2015www.melocotonstudio.com / / MexicoRoles include: • Project management and executive production for video and animation projects and audiovisual content generated for diverse media platforms such as cinema, television, web and digital networks, computer and mobile devices, and large scale screens and projections. • Definition and deployment of business strategies • Client relationship management from proposal and sale, through project cycle up to delivery • Building and maintaining business relationships with clients including: different types of agencies (creative advertising, design, BTL), marketing departments at multinational companies, concert and event organizers (music and fashion), communications and information diffusion departments at government entities, PR teams for public officials, as well as other production houses. • Building and maintaining working relationships with freelance artists and coordinating production processes between in-house and third party collaborators. • Administrative and internal control tasks
pasteTVFounding Partner and Executive Producer
Oct. 2011www.paste.tvwww.vimeo.com/pastetv
Barlovento ConsultoresAssociate
Jun. 2010 - Sep. 2011Mexico City, Guadalajara, and São Paulo• Analysis of client data on Full Potential project for market leading water and soft drink company, conducting a diagnostic of as-is state and developing several efficiency, service/distribution model, and infrastructure initiatives. • Organizational Structure and Sales Effectiveness project for commercial area at market leading brewer in Brazil by benchmarking competition, interviewing sales and marketing teams, conducting activity analysis and redefining profiles and roles, defining KPI’s, and restructuring/resizing of spans and layers of organization. • Benchmarking of top department stores in retail industry in Mexico and Latin America and development of growth strategy for leading chain department store. • Development of valuation and projection models for proposed restructuring of commercial airliner.
DHL Express MéxicoMKT Brand Specialist
Feb. 2008 - Mar. 2010Mexico City• Data analysis in order to identify client needs, and development of tailor made solutions in the form of BTL online promotions and loyalty programs for target audiences of more than 5000 clients • Development and procurement of environmentally friendly promotional and sales materials for sales force, and GoGreen campaigns, vehicle branding, and POP brochures • Management of creative, design, and digital agencies in order to develop and implement microsites, landing pages, and massive e-mail marketing campaigns • Generation, management, and analysis of databases • Development of KPI’s, analysis and evaluation of results • Allocation and control of marketing budget • Inventory management of sales tools and promotional items
BrightstarIndustrial Engineer
Aug. 2006 - Aug. 2007Miami, FL• Creation and evaluation of KPI’s, data analysis, and report generation for optimization in supply chain management • Development of optimization resource allocation models in Excel (What’sBest! add-in) resulting in optimized logistics costs • Observation, analysis, and optimization through re-engineering of production processes using Lean and Six Sigma tools and methodologies
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