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Work Background
Gate OneMarketing Transformation Director
Apr. 2023London, England, United KingdomSpearheading marketing transformation initiatives for global clients, designing the right people, processes and technology into operating models to deliver greater brand consistency. Transforming global, regional and local marketing teams to achieve the marketing and business goals optimising for operational efficiency and efficacy. Collaborated with C-Suite executives at Collinson to establish a transformation function and led an enterprise-wide transformation across finance, product and innovation functions. Championed collaboration within Havas Group (bringing together 20+ agencies to work with the Gate One Consultancy), launching four joint propositions based around client and market challenges with a projected pipeline value exceeding £10m for 2025.
lifework impactFounder & Managing Director
Sep. 2020 - Apr. 2023Bath, England, United KingdomLifework Impact is a consultancy working with businesses to reframe impact as an opportunity. Led business model innovation project for Evergreen Garden Care UK (as lead market of of multi- national horticultural organisation, $5bn revenue) cultivating a new way of agile working within the organisation and leadership teams.
Established new innovative business models and customer delivery innovations to be able to remove plastic from the supply chain.
Built sustainability strategy and road map, closed knowledge gaps with education materials, built business canvas and GTM proposal for 4 new and innovative business models to the board, designed and ran research for selected pilots. Researched, distilled and produced the 'Future of Retail report' for Axis Retail Partners, a commercial real estate company with £500 million AUM and part of the Generali Group. Coordinated extensive qualitative and quantitative research study across 4 markets, surveying n=4000 consumers, n=200 retailers & interviewing 17 KOLs in to a designed 60-page report.
Distilled key insights into elements of the future of retail, provided insights on emerging retail models and demonstrated where sustainability will play a role alongside other predicted developments. Founded the lifework brand, established brand guidelines, go-to-market strategy, campaigns, built and launched social channels and developed and executed content strategy.
Chaired and orchestrated the BLab assessment process for lifework over an 18-month program of work to be awarded Bcorp certification and a score of 96.2.
IrisGlobal Partner - Impact Brand & Marketing Strategy
Sep. 2018 - Aug. 2020United States & EuropeIris is a global marketing agency with a customer-centric business strategy consultancy as part of the proposition. Launched Iris Future Strategy proposition with clients (a proposition designed to help clients build better business considering environmental and societal pressures alongside profit making and brand building) including Circle Economy, Formula E, PZ Cussons and Starbucks working with new product development and 360 launch campaigns.
Cultivated internal buy-in for the new proposition and built go-to-market plans for the US and Europe. Headed project with Circle Economy to develop their overall business and marketing strategy including New Product Developemnt, working with Go-To-Market team to launch their Circularity Report and Data Alliance at Davos 2020.
IrisManaging Director - Creative Consultancy and Full service Marketing
Aug. 2013 - Sep. 2018Amsterdam, North Holland, NetherlandsIris is a global marketing agency with a customer-centric business strategy consultancy as part of the proposition. Grew the Amsterdam office from 8 to 55 people and €5m turnover in 5 years (including one office move). Established client base by building and leveraging my personal network and heading wins of €6m+ of business in new clients such as Uber, Uber Eats, Uber for Business, N26, Adidas, Heineken, Philips, Red Bull, Mövenpick, TomTom, Qiagen, Barclays, Heineken, Johnson & Johnson, GRI. Acting as subject matter expert in these accounts employed strategic capabilities to establish, inspire, nurture, mentor and accelerate teams around each account. Led development of client road maps building strategic relationships to influence and guide clients through key decision moments. Generated €1.1m of incremental revenue from new from existing clients by establishing a new discipline and additional skills within the agency to include 13 management consultants in a data-driven customer-centric consultancy department. Learned high levels of commercial awareness and financial literacy enabling accurate budgeting and forecasting building local P&L and contributing to regional and global P&Ls. Recognising stages of growth (8-15, 15-25, 25-35 etc.) and need to evolve the shape of the agency, the disciplines (planning, creative, design, social and content, insights and strategy), established a board and leadership team to foster and evolve our culture. Nurtured profile of agency by establishing PR relationship, developing events calendar and building IP and thought leadership out in the market.
IrisCustomer Strategy Director
May. 2010 - Jul. 2013London, United KingdomWorking in Concise, part of the Iris (a global marketing agency), a sub-brand offering integrated customer-centric business strategy consultancy. Leading client teams and playing a senior business development role in the team as part of data-driven customer-centric consultancy within the through-the-line marketing agency. Senior business development, consultant and project director role, proposing, winning and delivering strategic marketing initiatives and integrated executions, for existing and new clients; Adidas, IHG, Philips Hue, Barclays, AQA, Barclays, Ladbrokes.
MGH CONSULTING LTDAfter-Sales Service & Supply Chain Consultant
Sep. 2001 - Apr. 2010UK, Europe & Middle East & AfricaMGH Consulting is a specialist after-sales and reverse consultancy Rapidly demonstrated leadership skills to take up a lead role alongside Ex-Andersen Consulting Director in growing consultancy to 25 consultants and ~£3m+ revenue with the growth of key relationship in Nokia 2002-2008. Others included Compaq, HP, Vodafone, Belkin, Unipart Logistics, Palm and O2. Building capability to transform strategy to business operations and an operational reality; set-up 1st reverse logistics centre in Hungary and centralised processes for mobile phone, repair, re-use, refurbishment, and recycling from EMEA and centralised associated processes to out-sourced centre in Prague. Now considered a top priority in building a more circular economy through recovery, refurbishment, repair, and re-use. Lived and worked across Austria, Sweden, Czech Republic, France, Hungary and Dubai to deliver the programme of work.
Gate One
London, England, United Kingdom
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