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Work Background
Third Age GroupGroup Head of Distribution & Rhythm Financial Mentors
Jun. 2025Coupled with Third Age Group’s distribution, I get to oversee a dynamic business unit within the Third Age Group that includes further organizations such as: ➡️ Rhythm Financial Mentors (accounting & business mentoring for medical specialists and allied health) ( www.rhythmfin.co.za )
➡️ Rhythm Wealth Mentors (health industry-focused financial and risk planning)
➡️ Medical Account Management (practice collections & revenue optimization)
➡️ Prism Generational Wealth (family office and private equity services)
➡️ Emerald Accounting (accounting firm and tax specialists)
Third Age GroupHead of Distribution
Feb. 2025Bloemfontein, Free State, South AfricaAfter nearly a year involved with Third Age Group as a branch director, I received the opportunity to expand my skills into brand distribution for Third Age Group. I am passionate about driving business growth, distribution and strategic expansion across South Africa. In my role at Third Age Group, I focus on: ➡️Expanding national distribution for Third Age Group by identifying strategic partnerships for our broad range of companies in the financial and health sector
➡️Cross-selling opportunities within the Third Age Group ecosystem ➡️Scaling business operations by implementing innovative sales, marketing and business development strategies. Let’s connect and explore opportunities to collaborate!
attooh! Group of CompaniesBranch Director: attooh! Stride Branch
Mar. 2024Bloemfontein, Free State, South AfricaAfter a successful three years as Branch Director in the attooh! Secunda branch, I have partnered with Third Age Group to strategically distribute our footprint on a national level. Third Age Group, established in 1996, has nearly 30 years experience in various sectors such as short-term insurance, broker support services, medical practice management, agri investments, stock trading, accounting and construction. We are relentless in providing our financial advisors with a world class support structure to ensure our advisors can do what they do best: change the lives of clients.
attooh! Group of CompaniesBranch Director: attooh! Secunda Branch
Apr. 2021 - Mar. 2024Secunda, Mpumalanga, South AfricaAfter two years of rigorous growth in management and leadership, I transitioned into financial services to apply my business and marketing expertise in a more strategic role. Here, I focused on providing tailored financial solutions, including insurance, investments, fiduciary services and wealth management. This role allowed me to develop a deeper understanding of financial planning, client relationship management, and business growth—key skills that prepared me for managing my own company. Zenith Rookie of the year FY 2023/2024
Millionaires club FY 2023/2024
Digi Mag Group of CompaniesOperations Manager
May. 2019 - Apr. 2021SecundaAfter I realised the need for management experience, I was afforded an opportunity that aligned with my career goals. I led a marketing team and inplemented strategic planning initiatives. I was responsible for daily marketing and operations for Digi Mag, a digital and traditional media marketing agency. We managed client relationships, developed campaigns, and streamlined processes to improve efficiency. Wel also focused on driving brand growth, increasing engagement, and optimizing digital strategies for diverse industries. Services included: signage, billboards, streetpole ads, social media management, video production and voice overs.
Liberty Group South AfricaBroker Consultant
Mar. 2018 - Apr. 2019Rosebank, JohannesburgI provided strategic support to independent financial advisors, helping them grow their businesses through tailored insurance and investment solutions - proposing Liberty as the best solution for their clients. I built and maintained strong relationships with brokers, offering expert guidance, training, and market insights to enhance their service offerings. Focused on business development, sales growth, and ensuring clients received the best financial solutions to meet their needs. Mostly worked in the IFA space in and around Gauteng.
VariousProfessional Rugby Player
Aug. 2015 - Mar. 2018VariousProfessional Rugby player in Saint Savin, France and George, South Africa. Unfortunately suffered a fracture on my spine (L5, S1) and was advised to see the injury as a career ender. Surgically had a fusion and two disk replacements. This is where my passion for insurance and specifically income protection was birthed, as I first hand experienced the value it can add to clients in distress.
Liberty Group South AfricaFinancial Advisor
Jan. 2014 - Aug. 2015Provided personalized financial planning and advisory services, helping clients achieve their financial goals through tailored insurance, investment, and retirement solutions. Built long-term relationships, conducted in-depth financial needs analyses, and developed strategies to optimize wealth and financial security. Focused on client education, risk management, and delivering value-driven financial solutions. Reason for leaving: obtained a professional rugby contract to ply my trade in France. I decided to pursue my dream of playing rugby full time.
Self-employedCo-Founder
Jan. 2012 - Dec. 2013Potchefstroom, North-West, South AfricaCo-Founded a vending machine retail company, whilst studying, that focused on university students as primary target market. Achieved rapid growth during startup phase. My first experience in business, what a privilege it was!
VIP Pet storeShop Assistant
Feb. 2007 - Nov. 2009City of Johannesburg, Gauteng, South AfricaShop assistant at a loved pet store in Johannesburg. Grade 10-Grade 12
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