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Work Background
Pauwels Congress Organisers - PCOProject Manager
Oct. 2022Maastricht, Limburg, Netherlands
Maastricht Convention BureauBusiness Development Manager - Medical Associations
Sep. 2021 - Oct. 2022Maastricht, Limburg, NetherlandsAs a Business Development Manager at Maastricht Convention Bureau I work proactively to generate awareness for Maastricht as an international congress destination. Within my position I focus on Medical Associations in collaboration with MUMC, Maastricht University and Brightlands Maastricht Health Campus. Maastricht is the ideal conference city in the heart of Europe. When organizing a conference in the Maastricht Region, the Maastricht Convention Bureau is your partner when it comes to professional and independent information, advice and support. With over 35 years of experience and in cooperation with all the relevant suppliers and knowledge institutes in the area, the Maastricht Convention Bureau is your “one-stop-shop” that helps you find the perfect venue and partners to make your conference a success.
The SEO TacticalFounder | Website & SEO Specialist
Apr. 2020 - Sep. 2021- Founding & operating boutique online marketing agency, specializing in local sign companies in the United States. - Creating organic search strategies customized per region and company, making sure to attract the right clientele resulting in a higher conversion rate. - Managing a combination of on-site and off-site SEO to advance first page organic rankings and Google Maps rankings, through keyword research. - Industry specific content writing for Search Engine Optimization. - Website design with the focus on SEO and lead generation. - Set-up and manage effective Google Ads campaigns to supplement organic lead generation.
Sign Partners, FLManaging Owner
Jun. 2014 - Jul. 2019Boca Raton, Florida, USA• Founding and developing company, reaching $1M in yearly revenues during initial years of operation • Full execution signage and visual communication company – designing, project managing and signage fabrication + environmental branding programs • Business development, focusing on corporate & national accounts, including construction companies, marketing and advertising agencies and government agencies • Developing comprehensive marketing strategy, including brand awareness & recognition, designing website, SEO, PPC and content creation • Successfully sold the company to investors in 2019
Angsana Laguna PhuketAssistant Director Sales - Events
Jan. 2013 - Apr. 2014Phuket, Thailand• Project managing high-end global events up to 2,000 guests, consisting of meetings, incentives, conferences, exhibitions, western and Indian weddings • Event planning consisting of designing group itinerary’s, meeting budget’s, venue selection & decoration and menu planning • Establishing the hotel as the ultimate MICE and wedding destination for each market individually • Creating unique and competitive event concepts and packages to penetrate the MICE and wedding market • Participating in Laguna Wedding Chapel rebranding, bringing up to Angsana brand standards • Implementation and configuration of POS – Delphi • Achieving company and personal targets for wedding banquet & rooms budget
Banyan Tree Hotels & ResortsEvent Sales Manager
Feb. 2011 - Jan. 2013Ras Al Khaimah, United Arab Emirates• Managing in-house and non-in-house groups such as meetings, press-conferences, incentives, weddings, car launch and social events • Achieving personal targets and group banquet & rooms budget • Supporting Catering & Groups Room Revenue Budget and Marketing Plan • Introducing new price structure to penetrate Ras al Khaimah MICE market • Creating successful MICE packages / promotions for different seasonality’s to increase revenues • Establishing relationship with new accounts and host FAM trips to improve resort market awareness • Managing high-end events attended by VIP’s, such as Dr. Condoleeza Rice and Royal Family
Banyan Tree Hotels & ResortsAssistant Events Manager
Jul. 2009 - Feb. 2011Ras Al Khaimah, United Arab Emirates• Pre-opening experience and implementation of Opera Sales & Catering • Supervising Events Team • Responsible for group status database and event forecasts • Developing banquet kit and to keep up to date and competitive • Conducting site inspections and entertaining clients for the purpose of securing business • Responsible for sales enquiries, proposals, contracts and ensuring the closing of business. • Organizing pre- and post- events meetings and to distribute event orders to concerned department • Managing in-house and non-in-house groups such as meetings, press-conferences, incentives, weddings, car launch and social events
Banyan Tree Hotels & ResortsCorporate Management Trainee F&B and Events Department
Aug. 2007 - Feb. 2008Phuket, Thailand• Managing lobby bar for 2 months, including the renewal of wine & beverage list • Developing and giving English & product knowledge training to lobby bar team • Written business plan for one F&B outlet to improve revenue and popularity • Creating proposals based on group enquiries • Assisting on organizing and running weddings, social, meeting and incentive events • Set-up and maintain client database for events department
Rome Cavalieri, Waldorf Astoria Hotels & ResortsManagement Trainee F&B Department
Sep. 2006 - Feb. 2007• F&B Operations in different outlets with focus on providing luxury service • High exposure to exclusive VIP services in executive lounge • Banquet & events team, working in high-end events and meetings
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