FIVE CommunicationsFounder
Oct. 2014 - May. 2021As Founder and Commercial Director, I led a creative consultancy focused on high-impact campaigns and strategic brand growth across luxury, fashion, hospitality, and purpose-driven sectors. I directed the full business lifecycle—from acquisition and consulting to delivery—while leading teams across sales, content, and creative. I worked with brands including The Four Seasons, Harvey Nichols, Jumeirah Group, HR Owen, Bang & Olufsen, UNSDG (via Bottletop), and more. I developed insight-led, multi-channel strategies that combined audience intelligence with creative execution. Flagship Projects: • Curated the UN Roundtable on Fashion & Sustainability with Dr David Nabarro, LVMH, and Bottletop • Launched the world’s most expensive suit with Alexander Amosu, in partnership with Range Rover and Motorola • Created the Rolls Royce Summer Party at the Getty Estate with UHNW guests and global cricketers • Delivered the Celia Kritharioti Couture Show, attended by the King of Greece, sponsored by Rolls Royce and Pommery Venue Launches: • Founding launch team of The Arts Club London • Launch strategy lead for Ten Trinity Square at The Four Seasons • Opened Ling Ling by Hakkasan, leading commercial activation Additional work includes brand activation and placemaking across Europe and the Middle East for premium lifestyle brands. My approach combines creative flair with commercial rigour—building lasting brand value and strategic partnerships across industries.