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Work Background
FB SocietyDirector of Sales | Haywire, The Ranch, Whiskey Cake, Mexican Sugar, Ida Claire & Legacy Hall
Jan. 2025Dallas, Texas, United States
FB SocietyDirector Of Brand Marketing
Mar. 2020 - Jan. 2021Dallas, Texas, United States-Directed sales operations and brand marketing initiatives, navigating a new hospitality landscape during CoVid, creating Curbside and Mel Kit Programs, including menu creation and social selling strategies -Developed and executed innovative brand marketing campaigns, driving brand visibility and customer engagement.
-Collaborated with cross-functional teams to ensure alignment between sales strategies and brand objectives.
Front Burner RestaurantsDirector Of Brand Marketing
Mar. 2020 - Jan. 2021Dallas, Texas, United States-Directed sales operations and brand marketing initiatives, navigating a new hospitality landscape during CoVid, creating Curbside and Mel Kit Programs, including menu creation and social selling strategies -Developed and executed innovative brand marketing campaigns, driving brand visibility and customer engagement. -Collaborated with cross-functional teams to ensure alignment between sales strategies and brand objectives.
FB SocietyDirector of Sales | Haywire & The Ranch
Jul. 2018Plano, TXIn my current role as Director of Sales, I spearhead comprehensive sales strategies and brand marketing initiatives, resulting in significant revenue growth and market expansion. Through effective leadership and team empowerment, we are fostering a culture of excellence and collaboration. By leveraging cross-functional expertise, I ensure alignment between sales efforts and overarching business objectives, driving sustained success and competitive advantage in the market.
Front Burner RestaurantsDirector of Sales | Haywire & The Ranch
Jul. 2018Plano, TXIn my current role as Director of Sales, I spearhead comprehensive sales strategies and brand marketing initiatives, resulting in significant revenue growth and market expansion. Through effective leadership and team empowerment, we are fostering a culture of excellence and collaboration. By leveraging cross-functional expertise, I ensure alignment between sales efforts and overarching business objectives, driving sustained success and competitive advantage in the market.
Harwood InternationalHospitality Marketing Manager
Apr. 2018 - Jul. 2018Dallas, Texas-Designed and executed comprehensive marketing strategies to promote hospitality services and enhance brand awareness.
-Developed engaging content for digital and traditional marketing channels, including social media, email campaigns, and print materials.
-Conducted market research and analysis to identify emerging trends and consumer preferences, informing marketing strategy.
-Collaborated with sales and operations teams to ensure marketing efforts were aligned with business objectives.
Front Burner RestaurantsEvent Sales Manager
Jul. 2016 - Apr. 2018Sixty Vines -Acted as a liaison between clients and internal teams, ensuring all event details were communicated effectively.
-Supported sales efforts by preparing proposals, conducting site tours, and assisting with contract negotiations.
-Maintained accurate records of client interactions and event details to facilitate seamless event execution.
-Managed all aspects of event sales, including client relations, contract negotiations, and event planning.
-Successfully exceeded sales targets through proactive lead generation and client relationship management.
-Coordinated with operations and catering teams to ensure seamless execution of events and exceptional guest experiences.
-Implemented strategies to upsell event packages and services, resulting in increased revenue and customer satisfaction.
Thomson ReutersContent Creation Specialist
May. 2014 - Feb. 2015Carrollton, TX• Created scripts for corporate accounting software training videos ONESOURCE • Copy Edited all scripted carefully to ensure a consistent voice of company brand
• Ensure content assignments were in under deadline to preserve product flow and customer satisfaction • Worked seamlessly with cross-channels in project development and timelines
Service NoodleOperations and Branding Manager
Jan. 2013 - Jul. 2014Columbia, Missouri Area
Service NoodleSearch & Social Media Marketing
May. 2012 - Jan. 2013
Thumper EntertainmentCommunications and Marketing | Musical Festival Production
Jan. 2011 - Apr. 2012Thumper Entertainment is a well-established music festival production company. Thumper Entertainment is responsible for the production of the Roots N Blues N BBQ Festival, and internationally recognized music festival in Columbia, MO that recently successfully celebrated the festival's 5th year in production, growing exponentially every year.
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