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Network Power<100 people
Roles
64%
Business Owner
💸47%
Marketing
🧨47%
Consulting
Geos
🇬🇧11%
United Kingdom
🇯🇵5%
Japan
🇵🇹5%
Portugal
Work Background
Brand & Communication | Sponsorship | CSR
IPDC FinanceBrand & Communication | Sponsorship | CSR
Sep. 2024
Head of Integrated Processing Unit, IPDC EZ
IPDC FinanceHead of Integrated Processing Unit, IPDC EZ
Dec. 2022 - Oct. 2024- Lead a team of 14 specialists in credit risk management, operations, and customer experience. - Oversee loan account creation and disbursement, streamlining the lending process. - Responsible for Communication & Promotion Strategies - Drive IRR optimization and manage PAR and NPL ratios. - Provide exceptional customer service and technical/business solutions. - Cross-sell IPDC's financial products, including FDRs, DPS, and retail loans.
Head of Rider Operation, HungryNaki (Daraz)
Alibaba GroupHead of Rider Operation, HungryNaki (Daraz)
Feb. 2022 - Sep. 2022- Led a team of 25 to achieve and exceed business goals. - Boosted rider retention by 8% and user retention by 13% in five months. - Reduced cost per order by 61%, from $1.69 to $0.67 USD. - Transitioned delivery agents to a freelance model, enhancing flexibility. - Revamped rider app, introducing industry-leading features. - Optimized customer complaint management system.
Head of Rider Operation, HungryNaki (Daraz - Alibaba Group)
DarazHead of Rider Operation, HungryNaki (Daraz - Alibaba Group)
Feb. 2022 - Sep. 2022- Led a team of 25 to achieve and exceed business goals. - Boosted rider retention by 8% and user retention by 13% in five months. - Reduced cost per order by 61%, from $1.69 to $0.67 USD. - Transitioned delivery agents to a freelance model, enhancing flexibility. - Revamped rider app, introducing industry-leading features. - Optimized customer complaint management system.
Regional Operation Leader
LikeeRegional Operation Leader
Feb. 2021 - Jan. 2022Bangladesh- Managed a team of 10 to achieve company goals. - Achieved 2.8% MoM growth in new users and 6.4% growth in active users. - Increased avg. active days per month per creator from 17 to 21. - Improved video content quality, removing 30,000+ videos. - Increased short video revenue by 4% in five months.
Head of Operations - Food | Grocery | Medicine
ShohozHead of Operations - Food | Grocery | Medicine
Jul. 2020 - Feb. 2021- Led a cross-functional team of 13+ professionals in operations, analytics, and marketing. - Oversee operations strategy by Challenging the status quo and find innovative ways to improve the operations ecosystem of Food, Grocery & Medicine - Achieved 23% customer growth rate in two months. - Increased retention rate from 32% to 35% - Reduced Bad debts by 7%. - Scaled and maintain our Supply fleet by ensuring a constant and adequate inflow of rider supply and focus on rider retention, community, and engagement - Ensured supply quality by improving Delivery Time, Cancellation, Compliance level, and other relevant metrics - Feedback on tech product and manage roll-outs - Ensure seamless app and feature rollouts to improve operational efficiency and user (rider/ops team) experience - Drive logistics efficiency, by defining our geographical setup, our incentive schemes, and managing our supply/demand relationship - Ensure proper Due Collection from the supply base to ensure minimum floating money in the market - Digitalize and automate internal processes across all operational verticals - Accountable for some of the most important metrics in the company, including customer NPS, delivery speed, and fleet efficiency, etc. - Analyze, optimize and develop process flows, SOPs, and operations tools - Keep active track of competitors and stay ahead of the curve, in competitiveness and innovation
Operation Lead, Transportation
ShohozOperation Lead, Transportation
Jan. 2020 - Jul. 2020Dhaka, Bangladesh- Lead a team of 15 incredibly smart, passionate, and driven people - championing our culture and employee brand - Achieved 28% DoD and 16% MoM order growth. - Improved rider retention from 23% to 34% and user retention from 36% to 39%. - Increased MoM new driver percentage by 18%. - Evolve our platform to offer additional modes of transportation to get people from A to B - Continue to strengthen our product portfolio and drive customer engagement, working closely with Product and Marketing teams - Develop and execute the strategy to onboard new drivers and launch new markets - Monitor compliance levels across the business and intervene when necessary to achieve 100% compliance - Responsible for Customer Lifecycle Management for both Riders & Users - Accountable for Customer Retention & Winback Strategy for both Riders & Users by reducing Churn & increase Riders & Users Retention through campaigns and engagement plans. - Ensuring quality service for the Riders & Users - Analyzing customer behavior through Surveys & FGDs, distills actionable insights - Creating Communication Strategy to ensure more Riders & Users are engaged with Shohoz Platform - Content Strategy planning for both Drivers & Users. - All sorts of incentive campaign execution for Rides Business. - Special focus on Rides' Complain Management System. Responsible to minimize complain resolve time & increase quality service to our customers.
AGM, Customer Retention & Engagement, Rides
ShohozAGM, Customer Retention & Engagement, Rides
Aug. 2019 - Dec. 2019Bangladesh- Responsible for Customer Lifecycle Management for both Riders & Users - Accountable for Customer Retention & Winback Strategy for both Riders & Users - Accountable to reduce Churn & increase Riders & Users Retention by campaigns and engagement plans. - Ensuring quality service for the Riders & Users - Analyzing customer behavior through Surveys & FGDs, distills actionable insights - Increase Rider compliance level in Shohoz Platform - Creating Communication Strategy to ensure more Riders & Users are engaged with Shohoz Platform - Content Strategy planning for both Drivers & Users. - All sorts of incentive campaign execution for Rides Business. - Special focus on Rides' Complain Management System. Responsible to minimize complain resolve time & increase quality service to our customers.
Lead, Retention & Engagement - Transportation
PathaoLead, Retention & Engagement - Transportation
Mar. 2019 - Jul. 2019Bangladesh- Responsible for the retention of Drivers & Users in the Pathao transportation platform - Ensuring quality service to both Users & Drivers and maximize the usage of Bikes & Cars - Launching actionable events by Churn prediction & analysis for Bikes & Cars - Accountable for maintaining and launching different campaigns for Net Promoter Score (NPS) - Driver & User behavioral analysis through surveys & FGDs and distills actionable insights - Seeks & responds to Drivers & Users feedback in Pathao Platform - Responsible for Customized Manual Surge for Bikes & Cars - Accountable for Supply-Side Communication strategy for Pathao’s transportation business - Build and maintain Education Content Strategy for our Driver base.
Operations Manager, Car
PathaoOperations Manager, Car
Apr. 2018 - Feb. 2019Bangladesh- Responsible for Supply-Side Marketing for our Captains who are enlisted with Pathao - Process and modality setup for all sorts of communication. - Responsible for Customized Manual Surge for Pathao Cars. - Accountable for Campaigns’ strategy creation and Go-to-market plan - Tracking campaigns' performances and post-mortem based on need. - Analyzing Market trends and identify key growth opportunities for Pathao Car - Weekly business KPIs such as the increase in the number of completed trips, completion rate, unique captains & customers
Operations Manager, Launch
PathaoOperations Manager, Launch
Nov. 2017 - Apr. 2018Bangladesh- Business Expansion in different cities. - Planning & Implementation of Local Marketing strategies & Promotional activities - Go-To-Market strategies - Tracking overall marketing campaigns' performances and post-mortem based on needs - Analyzing Market trends and identify key growth opportunities - Setting up local business KPIs such as the increase in the number of rides, completion rate, unique riders & customers - Day to day operation
Specialist, Brand & Market Communication (Robi)
AxiataSpecialist, Brand & Market Communication (Robi)
Apr. 2013 - Nov. 2017Level 14, Robi Corporate Office, Nafi Tower, Gulshan-1, Dhaka- Strategy making for Digital Media platforms & creative plans - Developing the Digital Advertising strategy taking into account available infrastructure, technology requirements, and market demands to meet the overall strategic objectives - Alignment & integration of ATL, BTL Campaign. - Ensuring Brand Communication Strategy - To maintain effective communication with the end consumers through 24/7 customer engagement, digital campaigns, and engaging content. - Agency brief for amplifying campaigns / innovative campaigns. - Digital Media Buying. - Leverage existing internal and external communication channels to increase the information flow as much as possible. - Manage digital campaigns within all the digital media platforms with the active presence of Robi Axiata Limited considering all platforms - Assist in forecasting and utilizing Digital Media Budgets. - Innovative digital Campaign for Robi Axiata Limited to enhance the visibility among the consumers. - Innovative Campaigns/contest based on ongoing ATL or BTL campaigns of the company. - Liaison maintains with the Product team, media team, trade marketing for different campaigns. - Prepare and ensure timely execution of Social Media Campaign Calendar Key Achievements: - I have been awarded "Star Performer of the Quarter"​ for Q3, 2013 in Robi Axiata Limited for being the most active & hardworking performer who worked across everywhere apart from the JD. - Part of the core team in making Robi Axiata Limited as a Socially Devoted Brand in Q4 2013, according to SocialBakers.com. The official Facebook page was the 6th most Socially Devoted brand worldwide in Q4, 2013. - Most Socially Devoted Brand in Q3 2014, according to SocialBakers.com. The Robi Axiata Limited official Facebook page became the 1st most Socially Devoted brand(Telecom) worldwide in & 2nd most Socially Devoted Brand(All categories) in Q3, 2014. Link: http://sociallydevoted.socialbakers.com/
Specialist, Brand & Market Communication
Robi Axiata LimitedSpecialist, Brand & Market Communication
Apr. 2013 - Nov. 2017Level 14, Robi Corporate Office, Nafi Tower, Gulshan-1, Dhaka- Strategy making for Digital Media platforms & creative plans - Developing the Digital Advertising strategy taking into account available infrastructure, technology requirements, and market demands to meet the overall strategic objectives - Alignment & integration of ATL, BTL Campaign. - Ensuring Brand Communication Strategy - To maintain effective communication with the end consumers through 24/7 customer engagement, digital campaigns, and engaging content. - Agency brief for amplifying campaigns / innovative campaigns. - Digital Media Buying. - Leverage existing internal and external communication channels to increase the information flow as much as possible. - Manage digital campaigns within all the digital media platforms with the active presence of Robi Axiata Limited considering all platforms - Assist in forecasting and utilizing Digital Media Budgets. - Innovative digital Campaign for Robi Axiata Limited to enhance the visibility among the consumers. - Innovative Campaigns/contest based on ongoing ATL or BTL campaigns of the company. - Liaison maintains with the Product team, media team, trade marketing for different campaigns. - Prepare and ensure timely execution of Social Media Campaign Calendar Key Achievements: - I have been awarded "Star Performer of the Quarter" for Q3, 2013 in Robi Axiata Limited for being the most active & hardworking performer who worked across everywhere apart from the JD. - Part of the core team in making Robi Axiata Limited as a Socially Devoted Brand in Q4 2013, according to SocialBakers.com. The official Facebook page was the 6th most Socially Devoted brand worldwide in Q4, 2013. - Most Socially Devoted Brand in Q3 2014, according to SocialBakers.com. The Robi Axiata Limited official Facebook page became the 1st most Socially Devoted brand(Telecom) worldwide in & 2nd most Socially Devoted Brand(All categories) in Q3, 2014. Link: http://sociallydevoted.socialbakers.com/
Intern
Robi Axiata LimitedIntern
Jan. 2013 - Mar. 2013Bangladesh- Managing data for the turnover and new joiner. - Organizing the joining of Customer Experiences Apprentices. - Managing different allowances which are being taken by the Employees of ROBI. - Taking care of overall documents of Robi employees.
Customer Service Representative (CSR)
Inspire Communication LimitedCustomer Service Representative (CSR)
Apr. 2012 - Aug. 2012Bangladesh- Solve all the problems of the customers of Zamir Telecom Ltd who are living in UK, USA, Australia, and Canada who are using simple call service in order to call every parts of the world. - Sending email if there are any issues regarding the connection problem or any other problems the customers are facing.
Careline Officer
BanglalinkCareline Officer
Nov. 2011 - Apr. 2012Bangladesh- Selling different product or services to the customer who are from UK, USA, Canada and Australia. - Inbound support for the customers from abroad. - Meeting sales target within the specific time. - Marketing product of companies outside Bangladesh.
Customer Representative Executive
Legato Services LimittedCustomer Representative Executive
Oct. 2010 - Oct. 2011Bangladesh- Interacting with the client who was providing us different campaign to run. - Selling different product and services over the phone. - One of the key responsibilities I followed is to contact different business people who are interested in outsourcing, I had to contact with them and fix meeting with them as well.
Sales Executive
Eminent Securities LimitedSales Executive
Nov. 2009 - Sep. 2010- Going to different companies and talking with the executives or the business persons in order to influence them to open b/o account and invest in the share market through our company. - Customer handling and helping them by letting them know what are current situation of the share market.

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