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Work Background
ColmeiaDiretora
Aug. 2020São Paulo, Brasil
ARCAHSecretária do Conselho
Sep. 2019 - Sep. 2021São Paulo e Região, Brasil
CompliancePMEDigital Products Director
Mar. 2019 - Dec. 2019São Paulo Area, BrazilNossa misão é viabilizar programas de integridade nas pequenas e médias empresas fornecendo Conteúdo - Engajamento - Qualificação - Rede - Plataforma Digital - Serviços
StartGoverningUpDigital Strategy | Governance | Startups
Jan. 2019 - Jul. 2020São Paulo Area, Brazil Structured governance for a number of Startups (getting their governance started and designing a “governance roadmap” to go forward).
Tested Product Market Fit for Startups in several markets.
Defined and executed on GoToMarket strategies for starting companies, including assessing Venture Capital funds for investment.
Laboratorio Neo QuimicaMentora do 1o programa de aceleração - NeoAcelera
Jan. 2019 - Jan. 2019
LexisNexisProduct Director
Jan. 2016 - Aug. 2018São Paulo
Thomson ReutersLegal Marketing Director
May. 2014 - Mar. 2015São Paulo Area, Brazil
Thomson ReutersSubscription Products Director
Jan. 2013 - May. 2014São Paulo Area, Brazil
Thomson ReutersMarketing Manager
Jul. 2012 - Dec. 2012São Paulo Area, Brazil
MicrosoftDigital Marketing Solution Sales Specialist
Jul. 2011 - Jul. 2012Sao Paulo Responsible for sales of Internet/Extranet portal and collaboration software and digital marketing solutions in Argentina, Brazil, Chile and Uruguay, carrying a quota of around US$ 4MM for last fiscal year. Targets were exceeded consistently
Developed and educated the partner ecosystem, consisting of digital agencies, system integrators, global alliance partners and system developers to deliver Internet Sites and Digital Marketing projects
Developed yearly business plan for Argentina/Uruguay, Brazil and Chile, including Digital Marketing go-to-market value proposition, awareness and demand generation initiatives and partner readiness action plans
Orchestrated and developed a 2x sales pipeline in conjunction with partners, distributors and Microsoft account managers Managed, developed and grew partner’s opportunities pipeline Ensured alignment between sales force and partners, mediating possible channel conflicts and ensuring a balanced and positive relationship between both companies sales teams
MicrosoftPartner Account Manager - Digital Marketing Platform Group
Jul. 2010 - Sep. 2011Developed Digital Marketing go-to-market value proposition together with Microsoft Advertising and Product Marketing teams
Developed sales and services channel for internet sites and Digital Marketing initiatives
Demonstrated and articulated the business value and technical benefits of internet sites solutions to partner candidates
Recruited small, medium and large companies focused on internet sites and digital marketing projects to the Microsoft Partner Program Trained, supported and developed partners strategically, commercially and technically
Developed business plans, marketing campaigns for lead generation and action plans to accelerate sales opportunities together with each managed partner
Drove sales opportunities to sales team from partner leads and referrals Managed, developed and grew partner's opportunities pipeline Ensured alignment between sales force and partners, mediating possible channel conflicts and ensuring a balanced and positive relationship between both companies sales teams
MicrosoftFAST Solution Sales Specialist - Enterprise Search Group
Feb. 2008 - Jun. 2010Initially hired as Sales Director at FAST Search and Transfer do Brasil S.A. acquired by Microsoft on Apr/08)
Responsible for solution sales of enterprise search software and related consulting services in Brazil to Enterprise accounts in manufacturing, services and public sector organizations (Core product range of enterprise search software price starting at US$ 200K. Revenue accountability: US$ 2MM)
Prospected and developed new businesses in Public Sector (mainly federal government) and straightened relationship with both business decision makers and IT decision makers at current customers, unlocking a better use of the technology already purchased
Developed the Brazilian market for enterprise search by promoting business events, technical workshops and allocating business incentive funds
Consulted on the design of business solutions to increase revenues with online products and increase productivity for internal solutions
Developed, monitored and reported commercial pipeline Monitored and analyzed competitor's products and organizational structure
Increased market share in existing markets and maximized new business development opportunities
Editora Moderna - Santillana GroupProject Manager
Sep. 2007 - Feb. 2008Designed and planned the new Educational portal for business unit "Sistema Uno de Ensino", which included the definition of functional requirements (both technical and editorial), the creation of editorial content in ten different topics, the planning of marketing initiatives, the definition of internal operational procedures and the management of the portal operation. Managed the virtual development team that was based; Created and managed the portal's budget and P&L, which included the definition of pricing model and the creation and implementation of the subscription business model. Recruited and managed the editorial team that was responsible for creating original content to be published exclusively at the portal. Managed the editorial team responsible for translating and adapting the content from a Spanish encyclopedia to the Brazilian version called "Enciclopédia do Estudante". Prospected distribution partners among the leading newspaper companies to ensure country wide and/or regional distribution of "Enciclopédia do Estudante".
Designed and planned an statistical evaluation system for sister company, Avalia
Editora Moderna - Santillana GroupTechnology Coordinator
Jul. 2006 - Sep. 2007Planned and managed project with Grupo Santillana in Spain in order to distribute and develop an online platform for the Brazilian educational market.
Established, maintained and retained strategic alliances with educational content providers and software development companies, aiming to broaden the offer of aggregated pedagogic services to end customers.
Developed pedagogic products in magnetic support to enhance teaching in the classroom.
Established partnership with European institution for quality management in order to distribute its publications to and implement its framework in schools in Brazil and Latin America
Unihealth Logística HospitalarConsultant
Feb. 2006 - Jul. 2006Created strategic, commercial, marketing and HR plans, preparing the company for the first growth cycle in the Hospital Logistic industry in Brazil.
Consuz Consultoria LTDA.Consultant
Aug. 2005 - Jul. 2006Privately owned company, focused on business consulting; Worked primarily in two projects: 1. Broadbrand - Podcasts Corporativos 2. Unihealth Logística Hospitalar
Broadbrand - Podcast CorporativoProject Manager
Aug. 2005 - Feb. 2006Developed partnerships with content providers, magazine publishers for instance, to obtain trustworthy content for Podcasting projects such as in-company radio, city audio guides, business news updates, audio sitcoms and company's internal communication initiatives.
IOB ThomsonProduct Manager
Jun. 2001 - Feb. 2005Analyzed product and strategic implications for acquiring book publishers in the legal publication market. Coordinated the post-merge integration of Síntese Publicações, emphasizing synergies originated by electronic and paper-based products and from the merging of the content and technology areas. Created a new editorial system for the legal business unit in Brazil based in a 2-month immersion benchmarking study in La Ley, leader in the legal market; Created a business plan for the legal online daily-updated product, including financial and organizational feasibility analysis, definition of the new product's features and sales process for online products. Developed business plan for the new Alert Service whose goal was to inform judicial deadlines to Brazilian lawyers. The plan included financial feasibility analysis, product development in the next 5 years, proposal for a new organizational chart and the development of commercial partnerships. Implemented the new Web and RSS-based Alert Service (I.D.IOB) in Rio Grande do Sul and in Distrito Federal, including operational, promotion and media plan. Managed I.D.IOB's operation and customer services teams (totaling 40 people), overcoming by 20 percent the financial results in the first year. Implemented pioneer financial analysis for the new product development department and the legal division, preparing the Budget 2005 with P&Ls and profitability metrics for separated products. Exibir menos
American ExpressConsultant in Strategy (Summer Internship)
May. 2000 - Aug. 2000Developed and co-authored Amex's 5-year Strategic Plan, including initiatives to increase cards in force, decrease attrition rates, launch new financial products, and migrate IT systems. Analyzed the Brazilian payment methods' market to allow Amex to better position its current financial products as well as to develop new ones.
Lilla, Huck, Otranto, Camargo AdvogadosTreinee
Jan. 1996 - Jan. 1998
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