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Work Background
VpagChief Comercial Officer | Payments | Open Finance | iGaming | Wallet | Fintech | Sales
Jul. 2024São Paulo, Brasil
PayChief Comercial Officer | Payment Methods | Open Finance | iGaming | Wallet
Jul. 2024Porto Alegre, Rio grande do Sul, Brasil
<LaFinteca>Sales Director | Payments | iGaming | Open Finance
Jan. 2024 - Jul. 2024São Paulo, BrasilStrategic planning, business strategy and sales department development in Brazil eveloped and implemented an efficient sales pipeline to maximize the return on investment (ROI) in marketing campaigns Created and managed lead generation campaigns to expand the potential customer base and generate qualified leads for the team. Developed and maintained relationships with senior executives in the iGaming industry to generate new business and partnerships. Acted as an intermediary between key stakeholders to resolve conflicts and find solutions that benefit everyone involved. Represented La Finteca at demonstrations, lectures and events to present the company's products and services to a target audience. Research and implementation of new payment solutions and global alternatives for our accredited network Management of provider partners in the cryptocurrency segments and relationship with financial institutions to ensure the integration of payment solutions with the company's platform. Defined the main OKRs (Objectives and Key Results) to be achieved by the company to align the sales team's goals with the company's strategic goals. Leadership and management of the entire commercial area in Brazil.
Edenred BrasilHead of Sales & Operations
Nov. 2021 - Jul. 2023Responsible for physical merchant scheme expansion, currently surpassed our target market by 46% by improving sales strategy Campaign development for Good Card brand awareness, enhanced market perception regarding Good Card scheme across payments network Responsible for Merchant affiliation program Inbound and Outbound commercial team manager Member of Edenred Pay committee Report of principal financial KPI’s regarding scheme operation for growth and user acquisition Negotiated with E-commerce and acquirers vendor management players for increasing network acceptation Implementing strategy of the Good Card scheme reposition in the national market Created a focus group with main affiliates to address product desire. Worked to provide optimal browsing and buying experiences for all card holders.
Edenred PayHead of Sales & Operations
Nov. 2021 - Jul. 2023Responsible for physical merchant scheme expansion, currently surpassed our target market by 46% by improving sales strategy Campaign development for Good Card brand awareness, enhanced market perception regarding Good Card scheme across payments network Responsible for Merchant affiliation program Inbound and Outbound commercial team manager Member of Edenred Pay committee Report of principal financial KPI’s regarding scheme operation for growth and user acquisition Negotiated with E-commerce and acquirers vendor management players for increasing network acceptation Implementing strategy of the Good Card scheme reposition in the national market Created a focus group with main affiliates to address product desire. Worked to provide optimal browsing and buying experiences for all card holders.
PagSeguroBusiness Inteligence Manager
Feb. 2020 - Nov. 2021São Paulo, BrasilStructured operations area to provide intensive support for commercial team Lead and conducted in depth analysis of business performance versus business goals Responsible for the financial aspects and report regarding physical sites, elaborated cash flow statements per site. Deployed an inventory tool for controlling resources and assisting department area with insights for elaborating more cohersive sales actions Created extensive triggers for enhancing effectiveness in the operation
RedeProduct Owner
Nov. 2019 - Feb. 2020São Paulo e Região, BrasilCriação de histórias para estudo de viabilidade de novos produtos e parceiras indicados com viés de desenvolvimento dos terminais Smart Rede. Indicação de correções da parte de negócios e operações em conjunto com comunidades de TI para aprimorar a experiência do merchant do segmento Smart Rede. Responsável de Negócios e Operações para terminais Smart conduzidos em por meio de metodologia Agil. Indicação e contato comercial de usuários para correção de bugs. Criação de BC's com foco em excelência do usuário e melhoria continua operacional.
RedeAnalista de Operacionalização de Novos Produtos
May. 2018 - Nov. 2019Responsável pelo resultado gestão operacional dos terminais de categoria Smart pelo território nacional. Indicação de correções da parte de negócios e operações em conjunto com comunidades de TI para aprimorar a experiência do merchant do segmento Smart Rede. Gestão de 5 PA’s para medição de resultado de novos produtos com público selecionado. Interface direta entre o time de Logística, Produtos e TI para desenvolvimento de terminais Smart. Estruturação de produto Smart Rede com solução fiscal para o Rock in Rio 2019. Responsável de apresentação para comitê estratégico de resultado de novos produtos e versões.
RedeAnalista de Logística
Mar. 2016 - May. 2018São Paulo e Região, BrasilResponsável pela gestão de centros de reparos de fabricantes de terminais POS. Consolidação de materiais internos para apresentação em comitês. Planejamento de produção, expedição e recebimento dos laboratórios com orçamento de 67MM. Renegociação e elaboração de contrato de reparo dos terminais junto aos principais fabricantes com atuação no Brasil.
RedeEstagiário - Parcerias
Oct. 2014 - Mar. 2016São Paulo e Região, BrasilMontagem de dashboard para acompanhamento de resultado de bancos parceiros. Acompanhamento de gestão comercial. Apoio na apuração e validação de VPL de novos parceiros.
CitiEstagiário – Mercado de Derivativos e Setor Público
Jan. 2013 - Jul. 2014São Paulo e Região, BrasilRotação de estágio de 2 meses em cada área respectiva de CRM, Equity Research e Cambio. Avaliação de BP’s e preenchimento de formulários KYC. Pesquisa de mercado para principais indicadores referente aos partners utilizando a solução e terminal Bloomberg. Consolidação e atualização de pipeline para apresentação executiva semanal.
Treviso Corretora de Câmbio LtdaEstagiario
Jan. 2011 - Jan. 2012
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