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Work Background
The Washington PostVice President of Revenue Operations and Data
May. 2024 - Mar. 2025New York City Metropolitan Area• Led revenue and data insights for client success, launching Beacon Guard brand safety product. Upgraded infrastructure for ad-serving tech changes.
• Developed revenue strategies, implemented data analytics, and optimized ad-serving technology to drive revenue growth.
• Spearheaded the successful launch of Beacon Guard, a brand safety product, resulting in increased client trust and revenue growth.
Lioness Strategies LLCStrategic Advisor
Aug. 2022Rye Brook, New York, United StatesDigital Media consultant with expertise in programmatic and data strategies to drive growth.
ArcSpanStrategic Advisor
Jun. 2021New York City Metropolitan Area
Insider, Inc.Senior Vice President Programmatic & Data Strategy
Jan. 2018 - Jul. 2022New York, NYResponsible for programmatic revenue and strategy as well as data strategy across Insider Inc. brands including Businessinsider.com, Insider.com and MarketsInsider.com • Manage programmatic sales team and strategy to grow premium programmatic revenue (Private Marketplaces and Programmatic Guaranteed) from 18% to 30%. • Continue to grow programmatic revenue on pace to be over $35MM in 2019
• Created strategy for understanding implications of GDPR and removal of 3rd party cookie tracking from browsers including moving to a CDP/DMP.
• Responsible for education of entire business organization (sales, media planning & strategy, marketing and customer service) on programmatic and data capabilities.
• Worked with IAB Leadership on implications of Ad Fraud and the implementation of ads.txt
• Work with Ad Operations, Product and Technology departments to create and deliver strategic goals to executive management. • Provide weekly reporting to executive management on performance and revenue
• Consistently achieves revenue goals
• Research and evaluate industry trends to see if they should be implemented for Insider Inc
• Considered Industry thought leader and often asked to speak at industry events and conferences
• Voted Top 10 Programmatic Publishers 2018
• Recipient of Ad Monsters 2018 Digital Media Leadership Award
Business InsiderVP of Programmatic and Data Strategy
Nov. 2013 - Jan. 2017New York, NYAs the VP of Programmatic and Data Strategy I am responsible for building and implementing programmatic and data strategies across Businessinsider.com, UK.businessinsider.com and Thisisinsider.com. This includes educating all areas of the business division on the industry at large as well as Business Insider initiatives. I work closely with programmatic and data partners to increase revenue as well as gain insights into the market. Have doubled revenue yearly since starting in 2013. I also speak often at industry events and have an extensive network across publishers, ad tech partners and agencies amongst others.
CBS Local Media GroupDirector of Secondary Revenue
Apr. 2011 - Oct. 2013New York, New YorkAs the Director of Secondary Revenue at CBS Local Digital I am responsible for generating incremental revenue on CBS Local's network of sites (over 90) outside of direct sales and remnant via technology partnerships and affiliate relationships. I am also responsible for all programmatic buying including the execution of private marketplace/exchanges and yield management. Building relationships with ATD, DSP's, SSP's and Data platforms to maximize revenue for all of CBS Local Digital.
PontiflexDirector Publisher Self-Serve
Oct. 2010 - Mar. 2011Developed and implemented internal processes by collaborating with publishers and internal divisions to support all publishing customers; Managed and maintained ongoing support. Collaborated with engineering, product and marketing divisions to design and launch self-serve product for small publishers.
PontiflexSenior Director, Publisher Sales
Jan. 2010 - Oct. 2010Pontiflex is the industry’s leading e-mail and social acquisition platform. Pontiflex’s patent-pending technology enables publishers to monetize untapped areas of their websites, and serve ads to visitors where they are most engaged with their content. With Pontiflex’s sign-up ads, people can submit their information to advertisers within the ad unit itself without having to click away from the site. Signed publishers to use Pontiflex technology to bring signup ads to their users.
GoogleSenior Account Manager
Aug. 2007 - Dec. 2009Work with advertisers to help them maximize their buys with Google Print Ads and AdWords.
GoogleSenior Sales Representative, AdSense
Dec. 2003 - Aug. 2007Top sales rep bringing partner sites into the Google content network and helped build the Print Ads network from 0 to over 800 newspaper partners.
GoogleAccount executive
Jan. 2003 - Jan. 2009
OMDAssistant TV Buyer, Buyer and Supervisor
Mar. 1998 - May. 2003
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