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Work Background
EnnismoreDirector of Marketing & Communications
Mar. 2024Dubai, United Arab Emirates
Grosvenor House Dubai and Le Royal Meridien Beach Resort & SpaMulti-Property PR Manager
May. 2022 - Mar. 2024Dubai, United Arab Emirates
The St. Regis Dubai, The PalmMarketing Manager
Feb. 2021 - Apr. 2022Dubai, United Arab Emirates
Bright Insights ConsultingFreelance Consultant
Nov. 2020 - Jan. 2021Dubai, United Arab EmiratesProject-based freelance assignment supporting the development of a loyalty strategy and concept based on market gained insights, data and consumer behavior.
JA Resorts & HotelsMarketing Manager
Mar. 2020 - Dec. 2020Dubai, United Arab EmiratesSuccessfully managed marketing campaigns & collateral for 4 hotels within the Indian Ocean & Dubai and worked on pre-opening requirements for JA Enchanted Waterfront Villas
Re-launched the JA Resorts & Hotels brand guidelines to incorporate guidelines for China’s market and launch the brand guidelines for BIG BED by JA, a sub-chain of hotels in China
Re-opened JA Hatta Fort Hotel and JA Enchanted Island Resort with the support of B2B marketing and PR initiatives and drove ROIs of 300%
Kick-started the JA Resorts & Hotels wedding strategy incorporating wedding packages for 10 hotels together with the Director of Weddings
Supported digital and CRM initiatives via third-party websites and optimized brand.com production across the brand
Atlantis ResortsAssistant Manager, Marketing
Jul. 2017 - Mar. 2020Dubai, United Arab EmiratesManaged, evolved and protected the Atlantis Dubai brand through B2B and B2C communications channels, including Atlantis Aquaventure and ShuiQi Spa & Fitness
Rebranded ShuiQi Spa & Fitness and drove main resident packages with revenue increase from 2017-2018 Drove annual tactical promotions while shifting brand.com business, driving overall hotel revenue
Headed Chinese New Year promotions across 360-degree communication channels and produced incremental revenue
Supported Trade with business development in key markets including the UK, Russia, China, India and Africa and developed operational efficiencies for collaboration between sales & marketing
Led departmental training initiatives and successfully onboarded team members and interns leading to the departmental trainer of the quarter reward in Q4 2017
Atlantis ResortsResort Assistant Manager
Jul. 2016 - Jul. 2017Dubai, United Arab EmiratesEnsured a sales-focused lobby operation and managed an average of 5-15 team members on different shifts
Supported and encouraged upsell opportunities by planning effectively pre-shift, driving an average of $100,000 per month Ensured guest satisfaction with a score of over 85% and swiftly handled guest complaints and overbooking situations Led departmental training initiatives and successfully onboarded team members and trained interns
Atlantis ResortsManagement Trainee, Rooms Division
Jul. 2015 - Jul. 2016Dubai, United Arab EmiratesA 1-year program tailored to meet individual development needs, taking into account previous work experience and personal objectives, and designed to accommodate my career aspirations and the company's highest standards of performance. The program follows two stages:
1) Exposure in various departments of the property
2) An intensive period of training focusing on my chosen specialization The program includes both hands-on exposure as well as opportunities to develop people management skills in various learning environments. The program consists of: - A customized flowchart based on skills, abilities and previous roles - Detailed exposure in the property through key departmental rotations
- Intensive exposure in chosen field of specialization
- One on one coaching from mentor
- Opportunity to develop supervisory and management competence
- Project driven milestones that drive personal development path
- Leadership competence development with Kerzner Leadership Modules
South Beach Wine & Food FestivalCulinary Lead Associate
Feb. 2015 - Feb. 2015MiamiFebruary 17-21, 2015
In cooperation with 5 other Lead Associates, lead a team of culinary students with culinary prep for Burger Bash, one of SoBeWFF's largest event
Managed a 4-restaurant zone on the night of the event and ensured that all 4 chefs were satisfied with their equipment & inventory
Contributed to logistics and planning by scheduling culinary associates and placing them in proper stations
Provided support to all other Culinary Leads and their restaurant zones
Assisted in culinary prep for Burger Bash and the Pasta Alfresco Feast event
Headed meetings and briefings for 5-50 culinary associates
Paradise World Events, LLCIntern / Executive Assistant
Aug. 2014 - Aug. 2015Miami Beach, FloridaActively participate in business growth meetings alongside the Executive Director and take initiative to host post-event follow-up meetings with sponsors and partners on the Director’s behalf
Act as the hospitality contact for artists such as Diplo & Skrillex (most seasoned DJ duo in North America) and their crews
Communicate and negotiate agreements with sponsors and partners such as Miami’s Winter Music Conference and Renaissance Curaçao Resort
Coordinate and execute press conferences, festival-related events (pool and after parties), and the main event for approximately 4,000 attendees
Represent ParadiseWorld at other related events, such as Electric Festival in Aruba and Miami's Winter Music Conference and introduce creative ideas on social media, including Facebook, Twitter, and Instagram
SheratonSummer Intern
May. 2013 - Aug. 2013MacaoCross-trained in different F&B venues, including Conventions & Banquets and Events & Promotions
Provided quality service to all guests and affectively resolved minor complaints
Evaluated financial reports for 5 different venues to determine profitability
Directed a team of 8 VIP service assistants at a large event and supervised tasks in various venues
South Beach Wine & Food FestivalEvent Support and Sponsor Support Associate
Feb. 2013 - Feb. 2013MiamiFebruary 22-24, 2013
Helped set up tables and stands and supported sponsors such as Barilla in fulfilling their demands
Welcomed guests, which totalled to about 1,000 on a daily basis and took control of registration and tickets
Performed last-minute tasks such as assisting team members with minor errands
Craving Sushi CuraçaoActing Restaurant Manager
Dec. 2010 - Jul. 2012CuraçaoMastered all responsibilities in the restaurant and progressively trained 3 employees Provided world-class service, upsold menu items, and graciously solved customer complaints resulting in greater customer satisfaction Conducted market research and produced an expansion plan to expand the restaurant
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