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Work Background
Prosperity Behavioral HealthMarketing Director
Oct. 2024Leading the marketing strategy at Prosperity Behavioral Health, driving multi-channel campaigns that support growth, strengthen our brand, and highlight our impact in the behavioral health space. I oversee content, events, digital outreach, and demand generation, positioning Prosperity as a trusted partner for behavioral health and addiction treatment providers navigating complex payer systems and operational challenges. I collaborate closely with sales, customer success, and executive leadership to build scalable marketing programs, activate national event strategies, and launch initiatives that deepen client engagement and generate new business. From brand storytelling to strategic communications, I focus on aligning our mission with market needs—empowering our clients to deliver care more sustainably and effectively.
LabcorpSenior Manager Marketing Operations
Jul. 2023 - Apr. 2024Burlington, North CarolinaResponsible for cultivating and strengthening the relationship between our organization and external marketing agencies. Collaborating closely with in-house teams, overseeing the coordination with external agencies to guarantee the effective implementation of marketing campaigns and projects. Additional responsibilities include supervising paid media programs, actively seeking opportunities for synergies throughout the enterprise and fostering strong partnerships and achieving seamless integration between internal and external marketing efforts. Navigated complex projects, streamlining processes with professionalism, and maintaining positive relationships while managing expectations. Implemented a budget accuracy system using Microsoft tools to monitor financial forecasts, align outcomes with projections, and ensure budget compliance, leading to improved financial transparency and team accountability. Recruited and trained a global budget manager dedicated to providing timely and accurate financial information to the marketing team, enhancing operational efficiency and decision-making.
LabcorpSenior Manager, Media and Agency Relations
Dec. 2021 - Jul. 2023RemoteIn a post-COVID environment, Labcorp was seeking to enhance and broaden brand visibility while concurrently managing relationships with multiple new creative and media agencies. Collaborated with marketing teams on integrated campaigns, amplifying advertising efforts through social media and content marketing strategies. Providing ongoing support throughout long-term projects or campaigns, adjusting strategies as needed based on real-time results. Managed the Enterprise Marketing Budget for the VP of Brand, overseeing teams from various businesses and departments, including communications, digital, field, and integrated marketing. Optimize agency/vendor management by reducing agency roster, reducing costs, enhancing partnership value, and ensured synchronization of the company's marketing messaging.
LabCorpManager, Client and Patient Experience
Sep. 2019 - Dec. 2021Burlington, NCAs a premier lab provider, Labcorp's Women's Health and Genetics Specialty marketing team was looking to promote their wide array of tests and useful tools, including genetic counseling to providers and patients.
Quest DiagnosticChannel Marketing Manager
Jan. 2016 - May. 2019Madison, New JerseyQuest Diagnostics needed to raise awareness of how they can assist customers in realizing their objective of delivering enhanced patient care. This involved developing marketing plans that align with customer-centric, franchise-specific, and regional priorities, ultimately achieving business objectives within budget constraints and established return on investment (ROI) targets. Formulated comprehensive marketing strategies and plans for franchises in Infectious Disease and Immunology, Prescription Drug Monitoring, and Healthcare IT solutions. Collaborating closely with franchise partners to discern industry trends, developing tactical plans aligned with budgets to drive growth. Maintained a close connection with the commercial team through management of our sales CMS (Seismic), SFDC Chatter posting, and presenting on regular sales forum calls. Acted as a lead in the planning and execution of the 2018 Quest sales meeting, managing the internal expo with displays and booth for 27 booth and new digital experience and attendance of 2000 people across the company.
GE HealthcareCampaign Planning & Operations Manager
Jan. 2013 - Jan. 2016Burlington, Vermont AreaRecognizing the need to streamline campaign tactics, plans, and budget, the Marketing leadership team sought a professional with expertise in managing complex budgets and project managing multi-channel marketing campaigns.
GE HealthcareGrowth Programs, Marketing Manager
Apr. 2007 - Jan. 2013Burlington, Vermont AreaTradeshow and Event Management: Responsible for 21 tradeshows, 100% of all tradeshows had lead scanners, providing more accurate data than years past. Co-lead on largest HCIT show, working closely with Central Events lead making all logistical decisions for the show including messaging, graphics, and sponsorships.At one time handled as many as 60 tradeshows in one fiscal year Lead on Spring/Fall customer conference planning including; collaboration event logistics, booth presence, all pre-conference sessions logistics, and working to ensure customers had a great conference experience. Project lead for SMART Tool (internal Google like site): Train both inside and outside sales teams when enhancements are made to the tool. Acted as voice-of-customer to ensure improvements were made in order to create efficiencies within the tool so we could provide the highest quality assests to the sales team Advertising: Work closely with Marcom lead on implementing the 2009 and 2010 digital ad and Google campaigns. Review campaign metrics on a monthly basiss allowing us to assess and optimization campaign effectiveness. Budget Manager: Always working to improve and fine-tune the departmental budget process. Implemented a budget projections process in order to track spending by quarter, by segment and report out on which campaigns had significant spend occurring. Budget updates provided to the team as well as quartely report outs to with Leadership. Team Compliance Lead: Work closely with legal counsel to ensure everything that the team does, from tradeshows and customer events to user conferences and customer meetings meet all compliance standards.
HMC AdvertisingAccount Executive
Jan. 2004 - Jan. 2007Burlington, Vermont, United StatesMaintain relationship between client and agency, act as a liaison between the two. Interview clients at length to discover their goals. Became familiar with their products and services in order to promote features and benefits to best advantage. Maintain an understanding of client’s business, its history, industry trends, consumer trends, and competitive landscape. Implement proposals according to agreed schedule, working with media buying and creative department to ensure all aspects complete within time and budget agreed upon Responsible for coordination and execution of all television and print photo shoots, as well as all recording sessions for radio spots. Develop budget quotes and maintain billing process.
Vermont Teddy Bear CompanyMedia Buyer
Jan. 1999 - Jan. 2004Communicated daily with media executives and radio personalities to review performance, develop promotions, discuss weekly priorities and continue a positive and mutually beneficial business relationship. Negotiated with individual stations on quarterly basis, striving to achieve all goals set forth. Worked to continually improve individual market performance, through both analytical and creative thinking. Attended weekly meeting with the company’s CEO, VP of Marketing and others to discuss different strategies to help the company increase brand awareness.
WBTZ, Burlington/Montreal: 99.9 FM the BuzzAccount Executive
Jan. 1994 - Jan. 1998Burlington, Vermont, United StatesDeveloped new business client by targeting and qualifying prospects and developing comprehensive presentations to meet their organizational needs. Analyzed the problem areas with each client and anticipated their needs while creating an advertising campaign that would best achieve their goals. Implemented marketing and advertising campaigns for all categories of business.
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