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Work Background
Applaud - People in Public ServiceSenior Manager, Marketing Communications
Jan. 2018 - May. 2020Toronto, Ontario, Canada
I'm Your CMOFounder, Growth Marketing Strategist
May. 2015Greater Toronto Area Metropolitan AreaI partner with service-based businesses to turn pipeline potential into profit. Instead of chasing new leads with bigger ad budgets or more staff, I help business owners find revenue already sitting in their pipeline, and build systems that keep growth consistent. 📌 Results: Partners increase conversions, reduce wasted spend, and achieve sustainable growth without adding ads, staff, or hours. HOW I WORK
Every partnership looks different. Sometimes it is consultative: mapping strategy, refining messaging, and guiding execution. Other times it is done-for-you: designing and implementing automation, workflows, and campaigns. Often, it is a mix of both.
I'm Your CMOCreator of the Pipeline Profit System™
May. 2015Greater Toronto Area, CanadaI developed the Pipeline Profit System™ to solve the three critical challenges I saw repeatedly stalling growth in service-based businesses. This signature framework focuses on three levers: 1. Reactivate Leads: Most businesses are sitting on a goldmine of past prospects. I design campaigns that re-engage cold leads and stalled opportunities, turning neglected databases into new revenue. 2. Follow Up Faster: Leads go cold quickly. I implement workflows and automation that respond instantly, nurture intelligently, and keep conversations moving until deals close. 3. Scale with Systems: I help partners become AI-enabled businesses by deploying the right tools and agents to create content, streamline follow-up, reduce no-shows, and remove manual effort. 👉 Book a call to see how the Pipeline Profit System™ can turn leads into revenue.
Merrithew™Senior Manager, Marketing Communications
Sep. 2010 - Oct. 2016Toronto, Canada AreaDeveloped and implemented integrated marcom plans to support the organization's strategic priorities, regions and business lines.
• Key team member on organizational re-brand, development of 4 new branded programs, multiple product launches, partner/community engagement and improved digital experience
• Acted as internal consultant to organization’s international stakeholders to champion the alignment of the education brands and key business drivers in their regions
The Hanen CentreSales & Marketing Manager
Jan. 2006 - Jan. 2010Toronto, Canada AreaLed and managed the team responsible for marketing, design, sales, membership and community outreach for international non-profit. Supported Program Managers to launch new products and meet strategic and sales goals in B2B and B2C channels. • Spearheaded the development and launch of the eLearning Practice • Created the Student Outreach program in conjunction with US consultant
SparkrockSales & Marketing Manager
Jan. 2004 - Jan. 2006Toronto, Canada AreaSales and Marketing lead at technology solution provider (Microsoft partner - formerly Altus Dynamics) that delivers financial and operational applications to organizations in the non-profit, government and education sectors. • Business development for new accounts and account management for existing clients
• Created and executed on the marketing plan including the development of collateral and website
• Led the coordination of trade shows and customer seminars
Fusion Media Group/ KsciencesProject Manager, Client Services
Jan. 2001 - Jan. 2004Calgary, Canada AreaCreative division of a full- service consulting and systems implementation firm specializing in knowledge management, CRM, Business Intelligence and e-Business. • Oversaw the team of designers and programmers while managing all aspects of client projects • Communication plan to launch new CRM to US sales for multinational financial services firm
Royal Host Hotels & Resorts (REIT)Marketing Manager
Jan. 2000 - Jan. 2001Calgary, Canada AreaManaged the design and project staff at the Canadian REIT with a core business in hotel ownership, management and franchising with over 37 properties. • Led the development of all property marcom collateral to support their respective brand profiles
• Oversaw the creation of multiple property microsites concurrently
• Managed the strategy and design of new digital marketing materials
EST InternationalRegional Office Liaison/Asst. to the President
Jan. 1998 - Jan. 1999Regional Office Liaison/Asst. to the President for international sales and marketing division of a manufacturer of engineered fire alarm systems. • Created and managed the sales and expense budgets for 5 international offices • Conducted market research and helped develop preliminary marketing plans for a new product
• Established and streamlined business processes for the EST Middle East office
Special Olympics - 1997 World Winter GamesMarketing Coordinator
Jan. 1995 - Jan. 1997Organizing committee established to support and promote the development of athletes with intellectual disabilities by planning, organizing, financing and staging a 10 day sporting competition. • Developed cooperative working relations with international media, suppliers and sponsors
• Managed the merchandise program i.e. sourcing, obtaining approvals, inventory, distribution
• Acted as staff liaison to the Advertising, PR and Design Communications agencies
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