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Work Background
Full Measure DigitalHead of Organic Search
Jul. 2023AustraliaLeading a senior SEO and content team delivering strategies for some of Australia’s most recognisable brands. Oversee technical projects, content strategy, and AI driven initiatives, building AI agents and workflows to both scale client deliverables and improve department processes. Guiding the team and clients through changes in the Organic Search landscape, while developing reporting and insights with big data tools like Power BI and Tableau. Managing proposals, client relationships, and team growth.
Full Measure DigitalHead of SEO
Jul. 2023
Full Measure DigitalAssociate Director of SEO
Jun. 2022 - Jul. 2023
Full Measure DigitalSenior SEO Specialist
Apr. 2021 - Jun. 2022
Self EmployedFreelance Digital Marketer
Jun. 2019 - Apr. 2021Melbourne, AustraliaRan SEO campaigns, managed Google Ads, conducted UX testing, and built landing pages to drive leads for small business clients. Operated independently in Melbourne during COVID, providing end to end digital marketing support.
JCOR DigitalFreelance SEO Specialist
Jun. 2019 - Apr. 2021Melbourne, Australia
KwasiDigital Transformation Expert
Jun. 2018 - Jun. 2019Adelaide, South Australia, AustraliaCompleting technical SEO projects, managing Google Ads campaigns, conducting UX audits with Hotjar, building Klaviyo email workflows, maintaining websites, managing client accounts, training teams, supporting lead generation, and using Google Analytics and Google Search Console for reporting and insights.
KwasiSenior SEO Specialist
Jun. 2018 - Jun. 2019Adelaide, South Australia, Australia
KwasiDigital Marketing Specialist
Jun. 2017 - Jun. 2018Adelaide, South Australia, Australia
KwasiSEO Specialist
Jun. 2017 - Jun. 2018Adelaide, South Australia, Australia
KwasiDigital Marketing Executive
Jun. 2016 - Jun. 2017Adelaide, South Australia, Australia
KwasiSEO Executive
Jun. 2016 - Jun. 2017Adelaide, South Australia, Australia
KwasiDigital Marketing Assistant
Oct. 2015 - Jun. 2016Adelaide, South Australia, Australia
Self EmployedFreelance Web Design & Digital Marketer
Jul. 2013 - Oct. 2015South Australia, AustraliaHelped small businesses build WordPress websites and supported basic digital marketing tasks, including content updates and online visibility.
Edwards Marshall Financial SolutionsJunior Accountant
Jan. 2013 - Jun. 2013Adelaide, AustraliaSupported senior accountants by completing basic tax returns, bookkeeping, and data entry tasks while studying.
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