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Digital Product Design Specialist ready to help you take your product to the next level.
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Work Background
StrideLead Product Designer
May. 2024San Francisco, California, United StatesCurrently leading design for all of Stride's growth initiatives. Providing meaningful user insights and strategic design direction that influence Stride’s product roadmap. • Spearheaded the launch of Stride Save, I led the design and user experience from conception to completion. I was also an active contributor who helped shape the product strategy and vision of Stride Save
• Led the launch of our new “coverage wallet” and insurance experience redesign in the Stride native app, which saw an increase in traffic to our health insurance shopping experience from CR of 4.83% in 2023 to 6.78% in 2024.
• Led the redesign of our member insurance dashboard, which is where members will complete any needed actions to make sure their health plan is effective, and where they will go and manage their health plan throughout its life cycle. • Currently, I am working on redesigning the first-time user experience of our mobile app which is expected to increase our 1-day and 7-day retention by 5%. They’re currently at 1 day: 70% - 7 days: 53%.
StrideSr. Product Designer
Nov. 2020 - May. 2024San Francisco Bay AreaI led the design and product strategy of the Stride SaaS enrollment platform for health insurance brokers and agencies. This initiative provided a new revenue line for Stride, and currently this product is used by national broker agencies in the country, as well as major insurance carriers with offers in the health marketplace exchanges.
UpworkLead Product Designer
Jul. 2019 - Nov. 2020San Francisco Bay AreaDrove design initiatives for Upwork client acquisition, and managed a team of 3 senior product designers.
WhilLead Product Designer
Jan. 2019 - Jul. 2019San Francisco Bay AreaWhil is the leader in digital well-being training. We are on a mission to help employees reduce stress, increase resilience, and improve their wellbeing and work performance through mindfulness and meditation training. Company culture is improved by making employees happier, healthier, and more engaged. - Led strategic product and design initiatives to increase user activation and retention.
- Translated Whil's vision into a product roadmap for the first three quarters of 2019.
- Led Whil's mobile and web app redesign for 2019.
- Led brand and ideation exercises that translated Whil's value into a cohesive visual language for their products.
CleoProduct design @ Cleo
Mar. 2018 - Dec. 2018Oakland, CaCleo's vision is to reinvent support for today's working parents by integrating intelligent personalization technology with a global network of healthcare professionals to help parents navigate pregnancy and early parenthood. Led all design initiatives from conception to completion for the development of Cleo's product offering. - Led UX initiatives that helped improve our on-boarding and activation metrics.
- Co-led user research and usability studies that helped us identify new product futures, as part of Cleo's product roadmap.
- Guided initial ideation exercises to redesign Cleo's mobile app.
- Supported new sales and partnership initiatives with enterprise costumers.
- A key player in launching Cleo internationally.
RoofstockLead Product Designer
May. 2016 - Mar. 2018San Francisco Bay AreaLed design initiatives to support the growth of Roofstock’s real estate investment platform, Co-leader of all the product and design strategy of Roofstock first mobile app that helps owners optimize the financial performance of their rental properties. Manage design resources to support all marketing initiatives in their efforts to increase traffic acquisition. Key player in helping the executive team aside 20M as part of Roofstock series B funding.
Co-led the product strategy Roofstock real estate asset management mobile app, which helped the company complete their series B fundraising goals.
Key player in launching alpha version of Roofstock asset management mobile app through TestFlight
Key player in helping growing conversation and transactions to 3X in the last year.
Healthline Media, Inc.Design Director - Healthline.com
Dec. 2013 - Apr. 2016San Francisco Bay AreaDirect and manage all creative initiatives for healthline.com. Direct a team of interaction designers and visual designers, 9 direct reports. Oversee the day-to-day execution of user flows, wireframes, mocks and prototypes. Led ideation to improve ad experience, setting the mark for other media sites. • Key participant in helping leadership team meet annual MBOs, which allow the company to raise a capital of $95M to grow the business with recent buyout by Summit Partners. • Key player and evangelists for establishing a process to conduct usability studies and a/b tests, achieving 24% increase in visit duration, and 2X traffic growth, year over year.
• Key player in making healthline.com the 4th largest health website in U.S., with creative and user friendly design, now serving 60 million unique visitors each month. • Co- led the 2014 rebrand of healthline.com
• Led UX improvements, help boosting total visitors from 1.1 million monthly visits in 2013 to over 55 million monthly visits by end year 2015. SITE: http://www.healthline.com
Healthline Media, Inc.Lead Designer
Dec. 2010 - Jan. 2014San FranciscoLed all design initiatives for the media and enterprise business lines; responsible for building in-house design team. Created wireframes, user flows, prototypes and high-fidelity mocks for web and mobile apps. Provided visual specifications for UI developers. Led the creative of new product presentations for Healthline’s enterprise clients. • Led team on the 2011- 2012 redesign of healthline.com.
• Developed a creative team that would later become a key player in bringing healthline.com to the 4th largest health site property in the country.
• Developed process that optimized the workflow of the creative team, which saw 2X increase in productivity. SITE: http://www.healthline.com
MyPoints.comArt Director, Interaction Design Manager
Jun. 2009 - Dec. 2010San FranciscoManaged and executed email marketing campaigns for MyPoint’s members. Led and oversaw the design process for maintaining MyPoints.com within brand. • Directed designers and copywriters; responsible for executing email marketing campaigns. • Collected business requirements and prepared creative briefs for designers and copywriters.
• Outlined social media and marketing materials for new product initiatives.
• Developed a UX strategy that helped the business increase its member base within a year.
NewZoniaDirector of Visual Communications
Jun. 2008 - Jun. 2009San FranciscoDirected and led the development of NewZonia’s brand and product. • Created presentations to support marketing efforts promoting NewZonia’s product. • Led design efforts for NewZonia’s web application; oversaw the creation of all marketing materials.
3.6.75 DESIGNPrincipal - Product Design and Creative Direction
Mar. 2004 - Jun. 2008I provided consulting services as a Product and Design leader to Seed-funded and Series A start-ups, in the health and wellness field. I directed all creative initiatives and led a talented group of designers and front-end developers; managed day-to-day operations. Responsible for all aspects of business development for the agency. - Provide product design and UX strategy services for small business and seed-funded start-ups.
- Oversaw large accounts for clients, such as Wells Fargo, Ameriprise Financial, Maynard Institute for Journalism, Tippett Studio, and others.
- Prepared and executed marketing plans for small businesses, primarily focusing on SEO optimization and email marketing.
- Consulted with a variety of design agencies: Camp Creative, Design Reactor, Luz, Inc, J3 Design, Skaggs Design, and others.
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