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Work Background
Xtra Mile - Lifecycle Marketing AgencyHead of Marketing Department
Jan. 2023 - Jan. 2025• Led a team of marketing managers, setting KPIs, managing budgets, and implementing quality-control frameworks. • Developed and executed multi-channel GTM strategies based on in-depth marketing analysis, working closely with professional management teams. • Created marketing assets and managed clients’ brand activities across digital platforms and social media, leveraging AI for asset development.
PALRAM IndustriesVP Business Development & Marketing - CANOPIA
Jan. 2018 - Jan. 2022• Managed the Marketing & Business Development Department, established an in-house agency, and oversaw multiple professional managers and cross-functional interfaces. • Led the development of the CANOPIA brand, from marketing and branding strategies to visual identity creation and a comprehensive marketing toolkit. • Designed and executed digital campaigns, enhanced brand visibility on social networks, and drove KPI analysis and performance optimization. • Directed business development activities, including forging collaborations in the solar energy sector and managing a due diligence process for M&A opportunities.
PALRAM IndustriesPALRAM GROUP I CANOPIA VP Marketing & Business Dev.
Jan. 2018 - Dec. 2022
WellBeLabs GmbHCo-Founder I BizDev & Managing Director
Jan. 2016 - Jan. 2018Israel• Founded and managed the company’s business development, operations, product development, sales & marketing, regulatory affairs, and finance (P&L ownership). • Built a D2C e-commerce platform and developed a global distributor network. • Designed and implemented the brand identity and full marketing structure for digital and social campaigns. • Managed multi-disciplinary partnerships across production, quality control, marketing, and regulatory functions.
WellBeLabs I Disruptive pharma innovations startupCo-Founder I Managing Director
Jan. 2016 - Dec. 2018Israel
think thereCo-Founder I Senior Strategy Consultant
Jan. 2010 - Jan. 2016• Guided clients in formulating and implementing business and marketing strategies with cross-functional teams. • Led customer acquisition and retention efforts, strengthening brand value propositions to increase market share. • Managed the full marketing lifecycle: communication strategy, branding, content creation, digital asset production, online advertising, social media management, web development (UI/UX), events, conferences, and PR activities.
think thereCo-Founder I Consultancy in Strategy & Marketing
Jan. 2010
AHAVA Dead Sea LaboratoriesVP Marketing & Business Development - AHAVA
Jan. 2006 - Jan. 2010Israel• Directed the Marketing Department and related professional teams, including brand managers and external service providers. • Developed multi-year work plans covering pricing, positioning, campaign planning, and execution across ATL, BTL, and in-store activities. • Developed new product lines for global markets and created marketing materials for their launches in collaboration with local distributors. • Established a chain of AHAVA stores in Europe and led collaboration with TEVA to develop highly innovative products.
AHAVA Dead Sea LaboratoriesVP Marketing AHAVA
Jan. 2006 - Dec. 2010Israel
AHAVA Dead Sea LaboratoriesMarketing Manager
Jan. 2000 - Jan. 2006
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