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Work Background
Sara Foundation AfricaAdvisory Board Member
Feb. 2024Actively supporting Sara Foundation’s mission to empower African tech entrepreneurs by driving strategic partnerships and fundraising initiatives. Successfully secured a key partnership with ALX to further expand opportunities for young tech talents across Africa. Committed to fostering impactful collaborations that promote diversity, inclusion, and economic growth within the African tech ecosystem.
PIFGlobal Sales Marketing Director
Sep. 2022London, England, United KingdomPay It Forward (PIF) is a global social gifting app, enabling users to send and receive gifts/support from anywhere, with just phone numbers or PIF IDs. I'm responsible for our sales and marketing strategy, from inception to execution and monitoring. Right now, I am focused on expanding PIF's profile in territories where we are currently live like Nigeria, UK, Scandinavia and Spain, with Ghana, South Africa, Kenya and USA all in line to go live before Q2.
Scintilla InnovationsFounder/CEO
Jun. 2022Lagos, Lagos State, NigeriaScintilla is a software development and business consultation firm, offering innovative digital solutions and services geared towards enabling businesses to engage deeply with consumers, drive sales, and automate marketing and business processes. Scintilla also consults and builds custom software products for global companies across sectors like Aviation, Travel & Tourism, Gaming, Marketing, Retail and Finance. Scintilla is the exclusive licence holder for the PIF app in Africa (pif-app.com), where I am a partner and global sales and marketing director.
KuuzzaCo-Founder/CEO
May. 2021 - Jun. 2023Lagos, Lagos, NigeriaKuuzza is BrandMobile Africa's decentralised sales platform. We aim to reimagine the retail landscape by making it more inclusive for everyone. With Kuuzza, anyone can sign up as a seller, they gain access to thousands of products on Kuuzza inventory and can sell to their own buyers. www.kuuzza.com
BrandMobile AfricaChief Executive Officer
Jan. 2020 - Aug. 2023NigeriaBrandMobile Africa leverages the power of gamification to build a suite of products aimed at driving business and workforce efficiency, productivity and marketing ROI. Our suite of products include o Proxima- our powerful adtech platform that literally drives traffic anywhere, bridging the gap between online and offline marketing communications. Proxima represents a step up from vanity metrics into real measurable conversions, from leads generation to sales uplift, all the while generating intuitive consumer data. o Nova- Fire up your sales teams across multiple locations, turning them from reactive to proactive selling. With Nova, sales is turned into a competitive activity, through gamified product e-learning and real-time competition, watch your sales grow by as much as 7x o Consum.us- Our gamified loyalty API enables you to gamify any product, leveraging an RFM (Recency, frequency, monetary value) framework amongst other behaviour inducing game mechanics, all consumer engagement and activity with/on your products can instantly be turned into a loyalty exercise, driving customer retention and crashing churn rates.
Hatixa SolutionsCEO
May. 2019 - Jan. 2020NigeriaMy role encompasses several functions centered on driving the business to commercial success by working collaboratively with our people and key stakeholders. * Identifying and prioritizing business KPIs and ensuring the business is healthy * Managing key partnerships with investors and clients * Strategic direction on sales and marketing efforts * Product ideation and innovation in collaboration with product and design teams * Recruitment and new hire onboarding * Management of senior executive team performances and key metric monitoring * Collaborating with Finance lead to allocate funds to business needs * Modeling and driving company values and culture and ensuring cascade to all staff
Hatixa SolutionsChief Marketing Officer
Feb. 2018 - Jan. 2020Lagos, NigeriaHatixa Solutions offers an array of services ranging from technology solutions, business solutions to media solutions. At Hatixa, Toby spearheads all of the company’s marketing efforts. Aside from dictating and curating marketing efforts, his role entails finding and creating a brand presence at the right place and at the right time while serving as a front for the company and cultivating a public relationship with the needful contacts. Hatixa is currently in the final stages of developing its maiden product, PEEP which will set out to disrupt the mobile and digital advertising space, creating closer relationships between brands, advertisers and their target customers. With PEEP, Toby is driven by the need to innovate the somewhat stagnating world of mobile ads, by pushing brands to think beyond advertising when engaging with their audiences.
TOTI PrimaMarketing & Business Development Manager
Mar. 2017 - Mar. 2019Lagos
Air PeaceBusiness Development Manager
May. 2014 - Jan. 2016NigeriaThis role involves playing an active part in the creation and implementation of strategy for a brand new airline in Nigeria. To this effect, my role includes but is not limited to the following- -Partnerships- cultivating and growing partnerships with like minded organisations to expand Air Peace's growth and elevate the organisation to its destined position as Nigeria's top airline. - Advertising and Marketing strategies - Innovations and idea generations- drafting, testing and implementing ideas to put Air Peace a step ahead always. - Marketing and Business Strategy- creating brand awareness and positioning strategies, driving website traffic. Advising when needed on other areas of the business as and when needed.
Reed in PartnershipSenior Employment Adviser
Mar. 2012 - May. 2014Working in partnership with London Borough of Enfield in assisting Enfield residents who are out of employment back into sustainable employment by providing support services such as confidence building, interview techniques and training courses.
Brook Street Bureau PLCRecruitment (Care) Consultant
Mar. 2011 - Feb. 2012Recruiting for permanent staff within Health and Social care. My role involved making a large amount of calls usually in the region of 100 New business calls and 100 spec calls on a weekly basis, managing the full 360 process, client visits and general admin
T-Mobile UKSales Consultant
Feb. 2009 - Mar. 2010Bond StreetWorked at T-Mobile in a customer facing role, selling pre-pay and contract mobile phones to customers. Advising customers on products, working towards targets in an efficient and customer service driven manner
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