2H MediaCo-Founder, Design & Development Lead
Aug. 2017 - Aug. 2020Toronto, Canada AreaCo-founded and grew a digital agency to six-figure revenue in two years, applying a product management mindset to 2H Media’s service offerings. • Client needs: Worked closely with client executive teams to direct their digital presence and brand strategy. United stakeholders to a shared vision by clearly articulating the business value of digital technologies. • Design Systems: Pioneered and maintained a specialized design system which allowed retheming and rapid prototyping of client websites. Written in SASS with BEM syntax. • Front-end Development: Designed and implemented dynamic, client updatable websites using JavaScript, HTML, SASS, and headless WordPress. • UI Design Innovation: Developed a new design process, replacing standard UI wireframes and mockups with priority guides and rapid prototyping. This led to an average reduction of 2 hours design time per page/screen, improved page quality, and user relevance. • Ecommerce Development: Built or Managed 15 Ecommerce stores in a 12 month period as a Shopify Partner. Served clients over a diverse range of industries, ranging from wholesale janitorial supplies to designer clothing boutiques. • Brand Development: Led more than 20 brand refreshes or complete rebrands of organizations. Utilized competitor research and design principles to develop colour systems, type pairings, type scales, design languages, and UI elements. • CX Design: Guided consulting clients through Customer Experience Design processes such as customer journey mapping, user personas, user research, and scoping MVPs. • Agile & Lean: Championed agile and Lean project management techniques including Scrumban, MVPs, daily stand-ups, sprint retrospectives, sprint planning, and user stories. Decreased product delivery time by 4-6 weeks compared to industry standard. • Public Speaking: Prepared and delivered paid workshops on topics ranging from agile principles to web analytics and search engine optimization.