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Work Background
Hyman HealthCreative Project Manager
Dec. 2023 - Feb. 2024• Oversaw a comprehensive brand refresh from initial research to final style guide delivery for Dr. Mark Hyman. • Led syncs, stakeholder reviews, and milestone tracking for successful brand asset rollout. • Ensured consistency in visual identity and messaging across platforms.
Function HealthCreative Project Manager
Oct. 2023 - Jun. 2024• Managed end-to-end project management of brand guidelines, complete website redesign, and integrated marketing campaigns. • Coordinated creative workflow across designers, animators, and writers for timely delivery and strategic alignment. Collaborated cross-functionally to ensure cohesive brand storytelling across channels.
SignificoEditorial Strategist & Project Manager
Sep. 2022 - Dec. 2022• Managed a 10-week website build project from kickoff to Awwwards-winning launch. • QA'd Webflow site content and led client/internal check-ins. • Developed site copy, white paper outlines, UX content, and editorial frameworks and guidelines.
RoundglassScript Writer and Course Developer
Nov. 2020 - May. 2021• Developed course scripts, story arcs, and lesson flows for mindfulness and wellness courses. • Managed timelines and coordinated cross-team efforts to ensure smooth production. • Collaborated with instructors in the U.S. and India to create engaging digital courses. • Supported instructors' expertise through scriptwriting and instructional design.
Commune Media, Inc.Multimedia Content Developer
Nov. 2019 - Jan. 2023• Collaborated with wellness teachers to develop digital video courses, supporting story arc, scripting, accuracy, and production prep. • Produced course-related content including landing pages, email campaigns, and editorial assets. •Curated the 2020 Wellness Summit and managed book production from concept to publication as editor and production lead. •Wrote book excerpts for newsletters and supported photography needs across projects.
calexoCreative Strategist & Project Manager
Nov. 2019 - Feb. 2020Los Angeles, California, United States• Led website redesign project from discovery to launch, focusing on brand messaging and copy wireframes. • Conducted stakeholder interviews, content audits, and aligned strategy with design execution. • Wrote website copy and blog content to reflect Calexo's playful, elevated brand.
Blue Uprising PACDirector of Communications
Apr. 2018 - Jan. 2019• Led communications for a political action committee dedicated to electing ocean-minded candidates in midterm election races. • Created and executed digital campaigns, mailers and influencer outreach for targeted districts. • Developed and managed fundraising communications, including email campaigns and live events.
EVBIntegrated Producer
Apr. 2018 - Jul. 2018Oakland, California, United States• Managed production of digital game activation (Mamba) and quarterly content series (Jameson) at a top creative agency. • Coordinated timelines, internal teams, and external vendors under tight deadlines. • Supported brand campaigns as an interim Integrated Producer at EVB in Oakland, California. • Utilized skills in brand activation, creative production, agency workflow, vendor management, and digital campaigns.
KodakitContent & Communications Lead
Jan. 2017 - Feb. 2018San Francisco Bay Area• Developed global content strategy and community engagement platform for a creative tech startup. • Managed social media, newsletters, and brand messaging for photographers and business clients. • Oversaw contractors and UGC programs to shape global brand voice and product storytelling.
Walmart eCommerceAssociate Editorial Manager
Oct. 2014 - Sep. 2016San Bruno, California• Managed messaging & site flow for site-wide campaigns, supported storytelling in various online store verticals, and spearheaded Cameras & Photography content. • Developed content strategy & editorial calendar, produced & managed content across multiple categories, and initiated organic social programming across Pinterest, Instagram. • Lead site in messaging & user experience for multiple campaigns, increasing AOV by 61% and launching the first-ever in-house content videos.
AgLocalCopywriter & Photographer
Mar. 2014 - May. 2014San Francisco Bay Area• Crafted compelling web copy for a West Coast launch of a sustainable meat delivery platform. • Conducted farm visits, interviews, and original photography to tell the brand’s story. • Developed home page messaging, farm bios, product pages, and about page copy.
Dinno Kovic PhotographyPhotographer
Mar. 2013 - Oct. 2014San Francisco• Managed onsite lighting setups and quick-turn editing for high-end corporate event photography. • Utilized real-time tech tools to streamline delivery and enhance client engagement.
This Modern Romance: The Artistry, Technique and Business of Engagement PhotographyAuthor
Mar. 2013 - Mar. 2013Freelance• Co-wrote and edited "This Modern Romance: The Artistry, Technique and Business of Engagement Photography" in 2013. • Contributed to creating a comprehensive guide for professional photographers. • Collaborated on instructional design and creative publishing aspects of the book.
Film & Commercial ProductionAssistant Art Production Supervisor
Oct. 2012 - Jan. 2014Greater New York City Area• Supported set design and art production for commercial shoots for high-profile clients like Nike, Sensodyne, VH1, and Samsung. • Oversaw production coordination, styling support, and photo capture for branded content under tight timelines. • Collaborated with dynamic teams to deliver exceptional results for Macy’s, Sensodyne, NIKE, Samsung, and VH1 commercials.
Freesurf MagazineWriter and Photographer
Jan. 2008 - Aug. 2009Haleiwa, Hawaii* Wrote surfing related articles on health, exercise, music & athlete profiles. * Researched products for ads, organized & curated images from advertisers. * Conducted & transcribed interviews, edited articles, organized marketing materials. * Photographed 15 page fashion spread, edited images, collaborated on layout.
Throw Down the Keys FilmsProducer/Screenwriter/Actor
Jan. 2007 - Jan. 2010Haleiwa, Hawaii- Filmmaking collaboration, developed ideas and screenplays for local short films for film competition 'Showdown in Chinatown' - Created radical, underground short films that injected life into the Honolulu film scene with irreverent, hilarious, feminist viewpoints and a take no prisoner's attitude. - Co-wrote screenplay ' Survival Guide for Modern Women' - winner of March 2008 Showdown in Chinatown film challenge - All short films written, shot and edited within 48 hours.
Mixed Plate Media, LLCContent Manager & Writer
May. 2006 - Dec. 2007Haleiwa, Hawaii- Wrote articles while developing content and story ideas for contributing writers, with articles specializing in lifestyle, food reviews, music & art happenings - Collaborated on site design, online magazine concepts, modules and graphic design - Maintained up to date knowledge on local happenings for site content, including arts, culture, - food & drink, local events, Marine environmental issues, new local businesses and Hawaii based travel and tourism - Weekly event photography for online publication Mixed Plate Special was a digital chronicle of modern life that reflected the uniqueness of Hawai‘i’s people, arts and culture, great outdoors and food. Showcasing original art, music, film, writing, photography and design, Mixed Plate Special was a virtual exhibition space for local talent. Audio, video and interactive features added multiple layers of depth to the content, maximizing the storytelling capabilities of new media. With an emphasis on things that are distinctly Hawai‘i-grown, Mixed Plate Special told stories from a local perspective, giving a voice to the values, traditions and trends that stem from the islands’ diverse, multicultural population.
Christen Vidanovic PhotographyPhotographer
Jan. 2006 - Dec. 2015San Francisco Bay Area and Haleiwa, Hawaii• Managed all aspects of a thriving photography business, specializing in editorial, weddings, portraits, and food photography. • Built strong client relationships resulting in work for prestigious publications and brands like Outside Magazine, FreeSurf, and Wells Fargo. • Utilized skills in editorial photography, brand storytelling, and client management to deliver high-quality work.
Senator Chun Oakland at Hawaii State SenateIntern
Jan. 2004 - Jun. 2004Honolulu, Hawaii- Administrative duties, reading and responding to emails on behalf of the Office of Senator Chun Oakland - Attended senate meetings, took notes
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