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Work Background
SemaPen UKPaid Media Expert
Feb. 2024Chester, England, United Kingdom- Implemented B2C lead conversion through multi-channel paid media campaigns across Google Ads, Meta Ads, TikTok and Bing Ads, resulting in 40% growth. - Developed creative and messaging strategies aligned with UK NHS, ASA, and GDPR regulations, reducing bounce rates by 25%. - Implemented chatbot optimisation and flow automation, improving engagement rates by 35% with increasing lead capture efficiency. - Integrated GA4 event tagging and bid automation, enhancing lead quality and improving ROAS by 30% - Improved engagement rates by 35% through A/B testing across landing pages and ad creatives, boosting CTRs by 30% and lowering CPA by 25%
Vault Media, LLCAds Manager
Feb. 2023 - May. 2023Pennsylvania, United States- Rolled out full-funnel LinkedIn and TikTok campaigns tailored to EMEA B2B buyers, achieving 3.5x ROI. - Reduced CAC by 30%, by using full-funnel marketing techniques shifting spend to high-intent lookalike audiences on TikTok and Meta. - Streamlined campaign QA and reporting workflow, improving media team delivery consistency by 25%. - Advised client leadership teams on channel diversification strategy, supporting market expansion in UK and EU regions
Growth Marketing TeamFreelance Media Buyer
Jun. 2022 - Nov. 2022San Francisco Bay Area- Scaled B2C lead generation campaigns, increasing lead quality and conversion rates by 25%. - Rebuilt Google Ads account structure for UK e-commerce client, increasing ROAS by 4.5x and AOV by 35%. - Created multi-step re-engagement funnels across email and social platforms, boosting returning customer rate by 20%. - Developed brand reputation by using proactive monitoring and listening and focusing on consumer sentiments which resulted in a 42% uplift in brand recognition
VGL GroupDeputy Manager (Media Buying)
Aug. 2021 - Apr. 2022Jaipur, Rajasthan, India- Directed £2M+ in annual ad spend across UK, US, and APAC markets, increasing marketing efficiency by 20%. - Recruited and developed an 8-member paid media team, achieving 30% campaign efficiency improvement and 70% client retention. - Oversaw A/B testing across ad formats and landing pages, achieving a 30% improvement in conversion rates
OrionatorsManager (Key Accounts and Social Media)
Oct. 2020 - Jun. 2021Udaipur, Rajasthan, India- Engineered and led paid campaign strategy that delivered 200% increase in inbound leads across diverse verticals. - Successfully led the digital efforts to launch the world’s largest Lord Shiva statue, also the 4th tallest statue worldwide. Also, led the launch of online poker game, Poker365, for a UAE based client. - Applied in-depth data analysis through Adobe and Google Analytics to optimise marketing campaigns, increasing client engagement and return on ad spends (ROAS) by 30%. - Mentored a high-performing team, increasing content turnaround by 15% and conversion by 20%.
IffortSocial Media Executive
Feb. 2018 - Oct. 2020Noida, India- Led the creation of AR filters to promote a marketing campaign for Child Rights and You (CRY). - Managed growth campaigns for AstraZeneca & Eli Lilly, increasing investments by 40% by focusing on investor-centric marketing strategies - Scaled organic traffic by 90%, by creating stop-motion videos, and creative influencer collaboration. - Developed analytics-led content recommendations, boosting client engagement by 90%
Solomofy Technology Private LimitedSocial Media Executive
Jul. 2016 - Aug. 2017Noida, India- Handled different Social Media accounts of various clients. (E-commerce websites, Fashion Brands, Mobile Apps, Real Estate, Super Market etc.) - Learned how different strategies work for different Social Media platforms. - Learned how to optimize your content on these sites, according to the client’s and the site’s requirements. - Learned how to get a higher engagement rate & generate quality leads organically as well as through paid marketing.
SKJ Technologies Pvt. LtdIntern
Jun. 2015 - Jul. 2015New Delhi Area, IndiaI did an internship on content management strategies, mobile advertising and application testing for their app that was being developed at the time.
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