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Work Background
True Sea MossHead of Influencer Marketing
Nov. 2024United States
Prequel Inc.Influencer Marketing Lead
Mar. 2024 - Dec. 2024Build and maintain strong relationships with creators, talent agencies, and influencer platforms. Analyze influencer performance metrics (ER, CPM, CPS, ROI) and optimize future campaigns based on data-driven insights. Collaborate with cross-functional teams including social media, content, creative, and growth to align influencer efforts with overall brand goals. Manage and mentor the influencer marketing team, set KPIs, and ensure high-quality execution across all campaigns. Develop scalable systems for tracking, reporting, and UGC collection. Stay up to date with influencer trends, platform updates, and emerging creators to keep campaigns fresh and relevant. Monitor brand mentions and organic UGC to identify new partnership opportunities and community engagement trends. Oversee budget allocation and ensure campaigns are delivered on time and within budget.
Myna LabsInfluencer Marketing Lead
Mar. 2023 - Oct. 2023United StatesDevelop and execute influencer marketing strategies across Instagram, TikTok, and YouTube to drive brand awareness, engagement, and sales. Lead the end-to-end campaign process: from influencer identification and outreach to negotiation, briefing, content approval, and performance tracking. Collaborate with cross-functional teams including social media, content, creative, and growth to align influencer efforts with overall brand goals.
Prequel Inc.Senior Influencer Marketing Manager
Oct. 2021 - Dec. 2024United StatesIdentify, assess, and onboard influencers across Instagram, TikTok in alignment with brand objectives and campaign strategies. Lead outreach, manage communication, and negotiate partnerships to ensure impactful and authentic collaborations. Develop clear, creative briefs and brand guidelines to help influencers produce high-quality, on-brand content. Oversee the entire campaign workflow — including contracting, product delivery, content review, publishing schedules, and post-campaign analysis. Monitor and analyze campaign performance using key metrics (e.g., ER, CPM, CPS, conversions), and translate data into actionable insights. Keep influencer databases up to date and well-organized to ensure smooth workflow and accurate tracking. Curate and manage influencer-generated content (UGC) for use across owned and paid channels Work closely with creative, social, and growth teams to ensure influencer efforts are integrated with broader marketing initiatives. Stay informed on influencer marketing trends, platform updates, and emerging creators to continuously improve campaign relevance and effectiveness. Contribute to strategic planning by proposing new content formats, collaboration models, and campaign ideas based on performance insights.
BobberInfluencer Marketing Manager
Jul. 2021 - Sep. 2021United States
CINEMOODInfluencer Marketing Manager
Jan. 2021 - Oct. 2021United StatesSource, evaluate, and recruit relevant influencers across platforms based on brand goals and campaign needs. Manage influencer outreach, communication, and negotiations to secure high-impact collaborations. Create detailed briefs and guidelines to ensure brand-aligned and engaging content from creators. Coordinate the full campaign lifecycle: from contract and product seeding to content review, publication tracking, and reporting. Track campaign performance using key metrics (ER, CPM, CPS, conversions) and provide actionable insights for optimization. Maintain and update influencer databases, ensuring accurate information and organized documentation.
Palitra Media HoldingProject Manager
Aug. 2020 - Jan. 2021Tbilisi, Georgia
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