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Work Background
POPBOX CLUBExecutive Board Member
Apr. 2025
hipzoneCMO
Jul. 2016 - Jan. 2019South Africa
Brand Union South AfricaStrategist
Jul. 2015 - Jun. 2016Cape TownBrand Union is a global brand and creative design consultancy agency, composed of about 500 people across 25 offices. Brand Union is a wholly owned subsidiary of the WPP Group – one of the world’s largest communications companies. As strategists at Brand Union, we are required to stretch across multiple disciplines and understand the business that lies beneath our clients’ brands. We proactively seek out opportunities - across their organisation - to create consistent on-brand experiences that fit together perfectly. The heart of our work involves defining a clear role for clients’ brands that will maximise their value. We work with clients to chart a path to get there within their respective portfolios, markets and the competitive environment as a whole. Brand Strategy output typically consists documents and presentations that can be used by clients and agencies. I perform these roles and work with designers and third party suppliers to produce the strategic work requirements across the some of South Africa's biggest corporate and consumer brands.
CoJonesBusiness Owner
Feb. 2013South AfricaHaving an idea is one thing, bringing it to market is a whole new ball game. You need coJones to do both.
TURNPICSMarketing Director
Jul. 2012 - Feb. 2013Bring innovation and improved UX to Brands and products in the digital space.
FonteraHead of Strategy & Marketing
Jun. 2012 - Jun. 2015South AfricaFontera Digital Works is the largest independent end-to-end eCommerce provider in the Southern Hemisphere. Started 14 years, the business has evolved its services from basic mobile services to now being focused on its primary strength in eCommerce strategy, platform development, optimization services and App development. I joined Fontera to perform two roles – the first is to guide and continuously develop the Fontera brand into a market challenger role and establish the business as a strong contender in the SA eCommerce market. The other role is to work directly with Clients developing both business and marketing strategies in order for them to embrace a new digital channel and effectively utilize them. Core functions include writing and presenting of Strategy, competitor and market analysis, provision of global best practice in eCommerce design and functionality, Conceptual design and wire framing, finished designs, project management, marketing strategy development including Omni channel deployment, campaign development, digital creative direction and implementation, digital channel implementation, reporting and feedback. I perform these roles and manage a small team of designers and project managers to produce the work requirements across the following business and brands: Edgars Red Square, Edgars Club, Banks Kitchen Boutique, Kurt Geiger, Spitz, Green Cross (all part of the AVI group), Builders Warehouse (Massmart), &Threads and Fancy Store.
BBUManaging Director
Jun. 2008 - Jul. 2012Cape Town Area, South AfricaBester Burke Underground was the Retail component of the Bester Burke Group. I was appointed to pivot the business away from traditional BTL executions into more strategic services of retail consulting, shopper marketing and in-store execution. As MD I assumed full responsibility for the profitable operation of the division, development of retail strategy, implementation of retail marketing activations, point of purchase design and development, project management, Client Servicing, and retail innovation workshops for both sales and marketing departments. My Clients at the time were Distell (predominantly Wine and Brandy brands) specifically JC le Roux, Nederburg, Graca, Two Oceans, Van Ryns and the Fine Brandy portfolio. The Ceres Fruit Juices portfolio of brands including Liqui Fruit, Ceres, Wild Island and Pepsi. For the AVI group, Kurt Geiger, Spitz and Indigo Brands (Yardley & Lentheric).
BarrowsRetail Marketing Consultant
Jan. 2004 - Jun. 2007South AfricaBarrows Design and Manufacture is Durban based company providing Retail Strategy and Point of Purchase solutions for multi national brands on a global scale. My role was to run the Western Cape division and attend to the needs of Corporate brands in the region. Commuting between Cape Town and Durban on a weekly basis I serviced and worked directly with Distell, Engen, Bio Oil and Phillip Morris equating to R90 million of business per annum. This included Client servicing and liaison, new business lead generation, development and presentation of retail strategy, POP development, briefing of design engineers, provision of production costings, project management of solution manufacture and logistics to fulfill the Client order. As a business focused on the global market I was fortunate also to be exposed to development strategies for some of the world’s biggest brands including Coca Cola, Cadbury, Gillette and SAB.
JMCNational Marketing Manager
Feb. 2001 - Jan. 2003South AfricaJMC was the brand marketing of Melnick’s & Co. They were the local Agents for several international FMCG brands including Red Bull, Mentos, Act II Microwave Popcorn, Lindt and Chuba Chupps. As National Marketing Manager my role was the effective and profitable operation of all brand units except for Red Bull. This included liaising with global brand custodians, local Retail Market analysis, Sales Forecasting and related ordering logistics; brand and sales strategy, budget planning, media planning, creative agency briefing, marketing plan implementation and brand team management.
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