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Work Background
The Coca-Cola CompanyDirector Culture & Engagement
Dec. 2023Istanbul, Turkey
The Coca-Cola CompanyCulture & Engagement Senior Manager Coca-Cola Eurasia & Middle East OU
Jun. 2021 - Dec. 2023Eurasia & Middle East OUAfter the restructuring in our Company in 2020 I took the responsibility of transforming our Culture in the newly formed operating unit, EME, consisting of 25 countries and 300 associates from 40 different nationalities. Supporting the leadership team and HR business partners, I implemented the new culture strategy and designed the initiatives to bring it to life. I continue to support our operating unit via constant listening efforts and creating magic moments to engage our people for the magic culture we aspire for.
The Coca-Cola CompanyInternal Communications Manager
Jan. 2019 - Jun. 2021Istanbul, TurkeyAs a trusted partner in Turkey & Caucasus BU PAC team, I worked on digital, Brand PR and internal communications projects. Supporting the BU PAC Director, I took active responsibility in BUP's leadership communication strategy both internally and externally. Working in close partnership with HR, Franchise and Marketing teams, I managed the internal communications agenda of the business unit focused on keeping the team informed and engagement levels high.
Boyner GrupCorporate Communications Senior Manager
Apr. 2018 - Jan. 2019Istanbul, Turkey
morhipoMarketing Manager (Double hat role)
Jan. 2017 - Dec. 2017Maslak, İstanbulReporting to the CEO (Sule Kuban Arditti), I worked in Morhipo.com’s Marketing team in addition to my duties in Boyner Group (Holding). My daily responsibilities included: * Customer communications (i.e. emailing, push and web notifications) working closely with CRM team and acting upon customer insight *PR activities (online and offline PR campaigns, advertorials, press bulletins, contacts with magazines, etc.) *Advertising campaigns (offline) *Event management (i.e. launch of season collections, blogger and press invites, customer events) *Third party agreements and campaigns (i.e. banks, telecom, fmcg companies to offer campaign deals to customers) *Customer happiness applications (Morhipo.com defines itself as a company offering unconditional customer happiness. The projects to achieve this goal include call center service improvement, third party (cargo, delivery) management, and direct contact with customers, gift management) *Coordination of graphic designs of all communication materials with the graphic design team.
Boyner GrupCorporate Communications Manager
Dec. 2014 - Apr. 2018Maslak, İstanbulReporting to the Corporate Communications Director, I had various responsibilities ranging from public relations to social media management, from events and organizations to daily communications, from marketing project management to advertising campaigns. Some of the achievements in my position include: * ‘Hopi’ launch campaign * Launch and management of Boyner Group social media channels (Twitter, Facebook, LinkedIn and Instagram) * 360◦ Campaign Management (8 March Women's Day Campaigns and 12 December Retail Employees Day Campaigns) * PR responsibilities (Interviews, press bulletins, press meetings, media relations and company communications) * Corporate social responsibility campaigns' communication (Launch of "Good for Business (iyi işler)" project and "Buluşum" platform) * Advisory and Support for Group Companies' Communication and Marketing activities (Boyner and Morhipo) * Crisis Communications (Financial & Business) * CEO office Communications (Cem Boyner & Ümit Boyner office) * Event Management (Organization of Boyner Group’s Internal Retail Day annually) * Preparation and publishing of company's Annual Financial Report * Agencies and Third Party partnerships management and reporting * Applications to awards & recognition programs (the Group won 11 awards in 2016 & 7 in 2017)
ÜNLÜ & CoCommunications & Marketing Executive
Nov. 2012 - Dec. 2014Istanbul, Turkey*Transition and rebranding of the brand from Standard Ünlü Menkul Değerler to ÜNLÜ & Co *Designing the PR & Communications strategies and activities of the company, creating the annual Comms plan and executing the strategies accordingly *Organizing company events and roadshows (Completed "Invest in Turkey's Infrastructure" conference in London, where two ministers of the Turkish government attended as speakers) *Planning and delivering online and internal communications campaigns to build brand identity and contribute to the corporate culture *Coordinating the relationship with PR Agencies and delivering results according to the company objectives
Cardtek GroupCorporate Communications Specialist
Mar. 2012 - Oct. 2012Istanbul, Turkey
The Royal Bank of Scotland, Istanbul BranchCommunications & Marketing Analyst
Mar. 2010 - Jan. 2012The Royal Bank of Scotland Istanbul
ABN AMRO Bank N.V. IstanbulCommunications Intern
Apr. 2008 - Mar. 2010
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