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Work Background
National AquariumVice President, Strategic Alignment
Oct. 2022Baltimore, Maryland, United StatesLeads the alignment of the National Aquarium's strategic priorities and planning efforts-ensuring our work is optimized to reach our reputational and revenue goals.
National AquariumDirector of Brand Strategy
Jan. 2018 - Oct. 2022Baltimore, Maryland AreaAs the Director of Brand Strategy, I lead a team of creatives executing impactful storytelling on behalf of the National Aquarium and its mission. In this role, I am primarily responsible for shaping the National Aquarium's brand and securing opportunities to advance the organization's reputation locally, nationally and internationally.
National AquariumDirector of Content Strategy
Apr. 2016 - Jan. 2018Baltimore, MDCurrently leading a team of content developers and social strategists responsible for advancing the National Aquarium's mission through dynamic storytelling. Oversight of messaging includes the National Aquarium's owned (web, email, blog, publications) and established social platforms.
National AquariumSocial Media Manager
Aug. 2012 - Apr. 2016Baltimore, Maryland AreaResponsible for developing and executing social media strategies that engage and further reinforce the organization's position as a national conservation organization.
630 WMALDigital Editor
Sep. 2011 - Aug. 2012Washington, DCResponsible for homepage and social management during the morning drive shift for DC local news station. Work included conducting interviews, editing audio, updating the website with breaking news and local stories, and managing the radio station's presence across its established social networks.
Smithsonian InstitutionIntern, Office of Public Affairs
May. 2011 - Sep. 2011National Museum of American HistoryCreated press materials including media advisories, press releases, bios and write-ups post-events. Also helped to facilitate donation ceremonies and the 10th anniversary of 9/11 exhibit. Managed media requests and filmings.
TURISMO MADRIDEditorial Intern, Welcome to Madrid
Jan. 2011 - May. 2011Madrid Area, SpainWrote feature articles in both Spanish and English for shopping, food and culture columns of a high-end tourism and travel magazine. I edited articles in English for magazine and edited specifically for consistent narrative tone and grammar. I contributed to article ideas; made site visits and conducted interviews.
USDAPublic Affairs Intern
May. 2010 - Sep. 2011Created press materials for the Hispanic-Serving Institutions Education Grants Program. Did research and surveys to assess the successes of the program with universities and Hispanic students. Created social media accounts for the program and used the platforms to engage with active participants.
National Aquarium
Baltimore, Maryland, United States
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